📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: HelloFresh
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid (3 days/week on-site)
🔹 Category: Brand Management
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and budgeting HelloFresh AU brand plans
- Managing end-to-end campaign production and collaborating with cross-functional teams
- Integrating brand campaigns with digital marketing activity to maximize performance
- Overseeing media agency relationships and post-campaign reviews
- Managing brand content development and content calendar integration
- Forecasting and managing brand budgets and external agency relationships
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead the development, execution, and budgeting of HelloFresh AU brand plans
✅ Manage end-to-end campaign production, collaborating with creative, media, and internal teams to deliver high-quality, insight-led campaigns on time
✅ Integrate brand campaigns with digital marketing activity (SEO, paid social, influencer, native) to maximize performance through A/B testing and optimization
✅ Partner with Product, Growth, and CRM teams to develop effective, customer-focused campaigns that drive brand consideration and trial
✅ Oversee media agency relationships, ensuring efficient channel planning aligned to brand and commercial objectives
✅ Lead post-campaign reviews, using insights and data to optimize future activity and inform campaign hypotheses
✅ Manage brand content development and content calendar integration with local and global Creative and Marketing teams
✅ Forecast and manage brand budgets and external agency relationships, fostering collaborative partnerships to achieve brand goals
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and stakeholder engagement skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand management, with a focus on digital marketing and channel strategy
Required Skills:
- Proven experience in brand management and digital marketing
- Strong channel strategy and data-led decision-making skills
- Exceptional communication and influencing skills
- Ability to inspire creativity, write clear, insight-driven briefs, and enable teams to deliver their best work
- Confident navigating complex, global organizations across multiple teams, products, and functions
- Structured problem-solving skills, comfortable developing hypotheses, testing ideas, and using insights to shape decisions
- Strong project management skills with a proven ability to deliver high-quality work on time and to budget
- Data literate, analytical, proactive, and a collaborative team player who takes accountability and drives solutions
Preferred Skills:
- Experience in the food or tech industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a passion for the HelloFresh brand will thrive in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (Based on experience and market rates for brand managers in Sydney)
Benefits:
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- HelloFresh Academies - internal learning and development
- Company discount - 70% off HelloFresh and 40% off Youfoodz
Working Hours: Full-time (37.5 hours/week), with flexible working hours and a hybrid work arrangement (3 days/week on-site)
ASSUMPTION: The salary range is based on market research and considers the candidate's experience level and the cost of living in Sydney.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food technology.
Company Size: HelloFresh is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Australia.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
- HelloFresh Group consists of six brands that cater to various customer preferences and meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh's commitment to sustainability, customer focus, and diversity makes it an attractive employer for like-minded professionals.
📊 Role Analysis
Career Level: This role is suitable for experienced brand managers looking to take the next step in their careers, with opportunities for growth and development within the organization.
Reporting Structure: The Brand Manager will report to the Associate Director of Brand for Meal Kits ANZ and work closely with cross-functional teams, including Product, Growth, CRM, Creative, and Media teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for three days per week and remotely for the remaining two days.
Growth Opportunities:
- Potential career progression within the Marketing department or broader organization
- Opportunities to work on diverse projects and campaigns, expanding skillsets and knowledge
- Access to learning and development programs, such as HelloFresh Academies
ASSUMPTION: HelloFresh's fast-paced environment and global presence provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: HelloFresh's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 5-13 Queen Street, Chippendale NSW 2008, Australia
Geographic Context:
- Sydney is Australia's largest city, offering a vibrant cultural scene, diverse neighborhoods, and ample job opportunities.
- The Chippendale area is known for its trendy cafes, restaurants, and close proximity to the city center.
- HelloFresh's office is conveniently located near public transportation, making it easily accessible for employees.
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM and the option to work remotely for two days per week.
ASSUMPTION: The hybrid work arrangement and flexible work schedule cater to employees' needs for work-life balance while maintaining productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the Associate Director of Brand for Meal Kits ANZ
Key Assessment Areas:
- Brand management and digital marketing expertise
- Strategic thinking and problem-solving skills
- Communication and stakeholder engagement abilities
- Project management and organizational skills
- Alignment with HelloFresh's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Australian market and HelloFresh's brand
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Prepare examples of your past work that showcase your brand management and digital marketing skills
ATS Keywords: Brand Management, Digital Marketing, Channel Strategy, Data-led Decision Making, Project Management, Stakeholder Engagement, Budget Management, Content Development, Customer Focus, Problem Solving, Communication, Influencing, A/B Testing, Insight-Driven Decision Making, Team Collaboration
ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on behavioral and technical interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
ASSUMPTION: HelloFresh uses industry-standard tools and technologies to support its brand management and marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Eat smart, not fast
- Think global, act local
- Be bold, be you
- Stay curious
- One team, one dream
Work Style:
- Collaborative and cross-functional
- Data-driven and insight-led
- Agile and adaptable
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you align with HelloFresh's company values, particularly 'Eat smart, not fast' and 'Be bold, be you'?
- Are you comfortable working in a hybrid environment, collaborating with both on-site and remote team members?
- Do you thrive in a fast-paced, dynamic work environment that prioritizes data-driven decision making and customer focus?
ASSUMPTION: HelloFresh's company culture emphasizes collaboration, data-driven decision making, and a customer-centric approach, with a focus on empowering employees to be their authentic selves.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment
- Balancing brand consistency with local market needs and preferences
- Adapting to changes in the market and consumer behavior
- Working effectively with external agencies and vendors
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a customer-centric approach.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a greater emphasis on digital marketing and channel strategy
- HelloFresh's global presence and fast-paced environment offer unique opportunities for professional growth and development
- This role may have more frequent stakeholder engagement and collaboration compared to other brand management positions
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a passion for the HelloFresh brand will thrive in this role.
📝 Sample Projects
- Developing and executing a brand campaign that drives customer consideration and trial in the Australian market
- Conducting market research and customer segmentation to inform brand strategy and positioning
- Managing the integration of brand campaigns with digital marketing activity, optimizing performance through A/B testing and optimization
ASSUMPTION: These sample projects demonstrate the Brand Manager's responsibilities and the skills required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for HelloFresh in Australia and globally?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh support the professional growth and development of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does HelloFresh address them?
- How does HelloFresh measure the success of its brand campaigns, and what metrics are most important for this role?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, HelloFresh's company culture, and their understanding of the brand management process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.hellofresh.com/global/en/job/7057731?gh_jid=7057731
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past work that showcase your brand management and digital marketing skills
- Follow up with the HelloFresh Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
