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Brand Manager, 袣倚倚

MondelΔ“z International
Full-time
On-site
Shanghai, Shanghai, China
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager, 袣倚倚

πŸ”Ή Company: MondelΔ“z International

πŸ”Ή Location: Shanghai, Shanghai, China

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand & Portfolio Management, Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing innovation strategies aligned with brand vision
  • Managing brand portfolio and defining renovation plans
  • Monitoring performance against key performance indicators (KPIs)
  • Collaborating cross-functionally and with external agencies
  • Driving revenue and profit growth through innovation

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and consumer-centric innovation.

πŸ“‹ Key Responsibilities

βœ… Create and implement innovation/renovation strategy aligned with brand vision to drive sustainable growth

βœ… Develop and execute commercial innovation plans based on identified goals

βœ… Manage brand portfolio and define plans to renovate core brand and strengthen entire portfolio through innovation and renovation

βœ… Monitor performance against KPIs and share objectives related to innovation

βœ… Integrate innovation into marketing communication plans and campaigns

βœ… Collaborate effectively with brand teams, other marketing disciplines, cross-functional teams, and external agencies

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing experience, ideally in a matrix environment within the consumer goods industry

Required Skills:

  • Developing and marketing product innovations at a cross-country level
  • Working effectively with cross-functional teams and external agencies
  • Analytical and creative skills – balance of commercial and strategic acumen
  • Understanding consumers and communicating effectively, verbally and in writing
  • Executive presentation skills

Preferred Skills:

  • Experience in brand management or a related role
  • Fluency in Mandarin Chinese

ASSUMPTION: Fluency in Mandarin Chinese is highly desirable for this role due to the location and target market.

πŸ’° Compensation & Benefits

Salary Range: Based on experience level and industry standards for a Brand Manager role in Shanghai, the estimated salary range is Β₯350,000 - Β₯550,000 per year.

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and inclusive work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MondelΔ“z International operates in the competitive Food and Beverage Manufacturing industry, with a focus on snacks, confectionery, and beverages.

Company Size: MondelΔ“z International is a large corporation with over 10,000 employees globally, providing a structured and well-resourced work environment.

Founded: MondelΔ“z International was founded in 2012, following the spin-off of Kraft Foods' global snacks business.

Company Description:

  • MondelΔ“z International is a global leader in snacking, with iconic brands such as Oreo, Cadbury, and Trident
  • The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
  • MondelΔ“z International is guided by its values and leadership commitments, fostering a culture of growth and innovation

Company Specialties:

  • Production of biscuits, chocolate, candy & gum, and beverages
  • Brand management and marketing
  • Global operations and supply chain management

Company Website: https://www.mondelezinternational.com/

ASSUMPTION: MondelΔ“z International's extensive brand portfolio and global presence offer applicants significant opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in brand management and innovation within a large, multinational corporation.

Reporting Structure: The Brand Manager reports directly to the Brand Director and works closely with cross-functional teams, including marketing, sales, and research & development.

Work Arrangement: This is an on-site role based in Shanghai, with potential travel requirements to support cross-country collaboration and innovation projects.

Growth Opportunities:

  • Progression to senior brand management or marketing leadership roles within MondelΔ“z International
  • Expanding expertise in brand management, innovation, and cross-functional collaboration
  • Potential assignments in other regions or countries, depending on business needs and individual performance

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within MondelΔ“z International, given the company's size and global presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a mix of open-plan and private work areas

Office Location(s): Business Unit Head Office - Shanghai, China

Geographic Context:

  • Shanghai is a major commercial hub and the most populous city in China, offering a vibrant and dynamic work environment
  • The city is known for its rich history, diverse culture, and rapid economic growth
  • Shanghai is home to a large expatriate community, providing a supportive network for international professionals

Work Schedule: Full-time, with flexibility based on business needs and team priorities

ASSUMPTION: The work environment at MondelΔ“z International's Shanghai office is likely to be fast-paced, collaborative, and focused on driving results through innovation and consumer-centric marketing.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • In-person or video call interview with the hiring manager and/or cross-functional team members
  • Final interview with the Brand Director or another senior leader

Key Assessment Areas:

  • Marketing and brand management skills
  • Consumer understanding and insights
  • Analytical and creative problem-solving abilities
  • Cross-functional collaboration and communication skills

Application Tips:

  • Highlight relevant marketing and brand management experience, with a focus on innovation and cross-functional collaboration
  • Demonstrate a strong understanding of the consumer goods industry and MondelΔ“z International's brand portfolio
  • Tailor your resume and cover letter to emphasize your fit with the required qualifications and company culture

ATS Keywords: Brand management, innovation, consumer goods, marketing, cross-functional collaboration, portfolio management, KPIs, commercial innovation, renovation, communication plans, campaign integration

ASSUMPTION: The application process for this role is likely to be competitive, given MondelΔ“z International's strong brand and global presence. Applicants should emphasize their relevant experience and skills to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Google Analytics, Tableau)
  • Project management software (e.g., Asana, Trello)
  • Consumer research and insights tools (e.g., Nielsen, Kantar)

ASSUMPTION: Successful candidates should be comfortable using a range of marketing and project management tools to support their work and drive results.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Love our Consumers and Brands
  • Grow Every Day
  • Do What's Right

Work Style:

  • Collaborative and inclusive
  • Data-driven and consumer-centric
  • Focused on driving results through innovation and execution

Self-Assessment Questions:

  • How do you demonstrate a deep understanding of consumers and their needs in your marketing strategies?
  • Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive innovation and growth?
  • How do you balance commercial and strategic acumen in your decision-making processes?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with MondelΔ“z International's company values and work environment to ensure a strong cultural fit.

⚠️ Potential Challenges

  • Managing multiple priorities and stakeholders in a fast-paced, matrix environment
  • Balancing short-term execution with long-term strategic planning
  • Adapting to a dynamic and evolving business landscape, with a focus on driving sustainable growth
  • Working effectively in a cross-cultural and multinational team

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong project management skills, cross-functional collaboration, and consumer-centric mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand management roles, this position places a strong emphasis on innovation and cross-functional collaboration
  • Within MondelΔ“z International, this role offers opportunities for growth and development within the company's extensive brand portfolio
  • Career paths for successful brand managers may include progression to senior brand management, marketing leadership, or other related roles within the organization

ASSUMPTION: Applicants should consider how this role aligns with their career goals and aspirations within the broader context of MondelΔ“z International's brand portfolio and global operations.

πŸ“ Sample Projects

  • Developing and executing a cross-country innovation strategy for a core brand within the portfolio
  • Managing a brand renovation project, including consumer research, product development, and launch planning
  • Collaborating with cross-functional teams to integrate innovation into marketing communication plans and campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Brand Manager might undertake in this role, with a focus on driving sustainable growth through innovation and consumer-centric marketing.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role, and how it supports cross-functional collaboration?
  • How does MondelΔ“z International support the professional growth and development of its brand managers?
  • Can you provide an example of a recent brand innovation or renovation project, and how it was executed successfully?
  • How does the company balance short-term execution with long-term strategic planning in its brand management approach?
  • What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These questions are designed to help applicants better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their fit with the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, with a focus on innovation and cross-functional collaboration
  • Prepare for interviews by researching MondelΔ“z International's brand portfolio, company values, and industry trends
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.