📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Shamrock Foods Company
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of Shamrock Farms products
- Leading cross-functional teams to drive growth and long-term brand equity
- Analyzing market trends and consumer data to create high-impact initiatives
- Developing and executing marketing campaigns across multiple channels
- Collaborating with sales and analytics teams to drive incremental growth
ASSUMPTION: This role requires a strategic and entrepreneurial mindset, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Leading branded portfolio product performance analysis, including market trends, SKU rationalization, and new item additions
✅ Analyzing business, competitive, consumer, customer, and culinary trends and data, translating insights to growth-driving initiatives
✅ Leading large cross-functional teams from initial project scoping and project kickoff through commercialization and post-launch evaluation
✅ Leading brand strategy development and execution across multiple channels, supporting development of annual portfolio plans across the 6 Ps (positioning, product assortment, pricing, promotion, placement, and packaging) as consumer advocate and brand champion
✅ Leading execution of traditional and digital consumer advertising, public relations, sponsorships, events, packaging, and earned/paid media
✅ Leading retail-specific activation strategy and execution
✅ Leading the development of effective marketing campaigns, including brief development and analyzing campaign impact
✅ Working directly with sales and analytics teams to develop and implement competitive sell-in presentations, trade programs, materials, and presentations to drive incremental growth
✅ Additional duties as assigned
ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and strategic planning.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field, MBA preferred
Experience: 3-5 years of brand or product management in CPG or beverage, prior P&L exposure preferred
Required Skills:
- Strong analytical skills and business acumen
- Track record of project management experience
- Experience with Circana/IRI or Nielsen preferred
- Ability to work collaboratively across cross-functional teams
- Ability to think fast and react in a fast-paced, results-driven environment
- Passion for beverage and dairy
- Proficient in Microsoft Office suite with advanced skills in Excel
- Must be able and willing to drive a car
Preferred Skills:
- Experience in a startup environment
ASSUMPTION: Candidates with experience in a fast-paced, entrepreneurial environment may be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Brand Manager with 3-5 years of experience in the Phoenix area)
Benefits:
- Health Insurance
- 401(k) Savings Plan
- Profit Sharing
- Paid Time Off
- Growth Opportunities
- Continued Education
- Wellness Programs
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: Shamrock Foods Company offers competitive compensation and benefits packages for the food and beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Shamrock Foods Company operates in the food and beverage services industry, specializing in the manufacturing and distribution of quality food and food-related products through a family of companies, including Shamrock Foods foodservice distribution and Shamrock Farms dairy manufacturing.
Company Size: Shamrock Foods Company is a mid-sized company with 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Shamrock Foods Company was founded in Arizona in 1922, with over 100 years of history in the food industry.
Company Description:
- Privately-held, family-owned and -operated Forbes 500 company
- Innovator in the food industry, with a focus on quality people, products, and service
- Committed to the communities they serve, with a unique company culture guided by the motto to “treat associates as family, and customers and suppliers as friends”
Company Specialties:
- Dairy
- Food Distribution
- Manufacturing
- and Food & Beverage
Company Website: jobs.shamrockfoods.com
ASSUMPTION: Shamrock Foods Company's size and history provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of relevant experience and offering opportunities for growth and advancement.
Reporting Structure: The Brand Manager will report directly to the Director of Marketing and work closely with cross-functional teams, including sales, analytics, and operations.
Work Arrangement: This role is on-site, with the expectation of working from the company's Phoenix headquarters. However, some flexibility may be available for remote work, depending on the specific needs of the role and the company's policies.
Growth Opportunities:
- Potential advancement to a Senior Brand Manager or Marketing Director role
- Expansion of responsibilities to oversee additional product categories or brands
- Opportunities to gain experience in different aspects of the business, such as sales or operations
ASSUMPTION: Shamrock Foods Company's size and diverse product offerings provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Shamrock Foods Company's headquarters is a modern, professional office environment, with open-concept workspaces and collaborative areas.
Office Location(s): 3900 East Camelback Road, Suite 300, Phoenix, AZ 85018, US
Geographic Context:
- Phoenix is the fifth-most populous city in the United States, with a diverse and growing economy
- The Phoenix metropolitan area is home to a thriving food and beverage industry, with numerous opportunities for networking and professional development
- Arizona offers a warm, desert climate with abundant sunshine and a lower cost of living compared to other major metropolitan areas in the United States
Work Schedule: The standard work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility as needed to accommodate project deadlines and team meetings.
ASSUMPTION: Shamrock Foods Company's Phoenix headquarters provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Strategic thinking and brand management expertise
- Cross-functional collaboration and leadership skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight your relevant experience and achievements in brand management, marketing, and project management
- Tailor your resume and cover letter to emphasize your fit with Shamrock Foods Company's unique company culture and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
- Research Shamrock Foods Company's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Brand Management, Marketing, Project Management, Cross-Functional Leadership, Consumer Advertising, Retail Activation, Marketing Campaigns, Analytical Skills, Business Acumen, P&L Management, Startup Experience, Collaboration, Fast-Paced Environment, Microsoft Office, Excel
ASSUMPTION: Shamrock Foods Company's application process is designed to assess candidates' skills, experience, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Circana/IRI or Nielsen data platforms
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and CRM tools (e.g., Marketo, Salesforce)
ASSUMPTION: Shamrock Foods Company uses industry-standard tools and technologies to support its marketing and brand management efforts.
👔 Cultural Fit Considerations
Company Values:
- Quality people, products, and service
- Innovation in everything we do
- Commitment to the communities we serve
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Adaptable and entrepreneurial
Self-Assessment Questions:
- Do you have a proven track record of success in brand management or a related field?
- Are you comfortable working in a fast-paced, collaborative environment with cross-functional teams?
- Do you share Shamrock Foods Company's commitment to quality, innovation, and community involvement?
ASSUMPTION: Shamrock Foods Company's unique company culture and values are an essential aspect of the organization's success and provide a strong foundation for its employees' professional growth and development.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working outside of standard business hours to meet project deadlines
- The role involves managing multiple projects and priorities simultaneously, which can be challenging for some individuals
- Shamrock Foods Company's size and diverse product offerings may present opportunities for career growth and development, but also require navigating a complex organizational structure
- The Phoenix metropolitan area has a competitive job market, with numerous opportunities for professional advancement and development
ASSUMPTION: Shamrock Foods Company's unique work environment and opportunities for career growth and development may present both challenges and rewards for the right candidate.
📈 Similar Roles Comparison
- This role is similar to other brand management positions in the food and beverage industry, but with a focus on the unique aspects of Shamrock Foods Company's products, culture, and values
- The Phoenix metropolitan area has a thriving food and beverage industry, with numerous opportunities for networking and professional development
- Career paths in brand management may include advancement to senior brand manager, marketing director, or other leadership roles within the organization
ASSUMPTION: Shamrock Foods Company's unique company culture and values set it apart from other organizations in the food and beverage industry, providing a distinctive opportunity for professional growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Shamrock Farms product, including consumer advertising, public relations, and in-store promotions
- Conducting a market analysis to identify trends and opportunities in the dairy industry, and developing strategic recommendations to drive growth and long-term brand equity
- Managing a cross-functional team to rebrand a Shamrock Farms product line, including packaging redesign, consumer advertising, and in-store promotions
ASSUMPTION: Shamrock Foods Company's diverse product offerings and commitment to innovation provide ample opportunities for brand managers to gain experience in various aspects of the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Shamrock Foods Company support the professional growth and development of its brand managers?
- What are the most challenging aspects of working in a fast-paced, entrepreneurial environment like Shamrock Foods Company?
- How does Shamrock Foods Company measure the success of its brand management efforts, and how does this role contribute to those metrics?
- What are the opportunities for career advancement within the marketing department and the organization as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and Shamrock Foods Company's unique company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your fit with Shamrock Foods Company's unique company culture and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
- Research Shamrock Foods Company's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
