Brand Manager, 趣多多

📌 Core Information

🔹 Job Title: Brand Manager, 趣多多

🔹 Company: Mondelēz International

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovation/renovation strategy aligned with brand vision
• Managing brand portfolio and driving revenue and profit growth through innovation
• Collaborating cross-functionally and with external agencies to deliver commercial innovation plans
• Integrating innovation into marketing communication plans and campaigns

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams and external partners.

📋 Key Responsibilities

✅ Create and implement innovation strategy aligned with brand vision to drive sustainable growth

✅ Manage brand portfolio, including brand architecture, and achieve revenue and profit objectives related to innovation

✅ Develop and execute commercial innovation plans in partnership with brand teams

✅ Integrate innovation into marketing communication plans and campaigns based on deep consumer insights and brand strategy

✅ Monitor performance against key performance indicators and share objectives

ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and performance tracking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing experience, ideally in a matrix environment within the consumer goods industry

Required Skills:

• Proven track record in developing and marketing product innovations at a cross-country level
• Excellent analytical and creative skills, with a balance of commercial and strategic acumen
• Strong understanding of consumers and effective communication skills, both verbal and written
• Ability to work effectively with cross-functional teams and external agencies

Preferred Skills:

• Experience working in a global or matrix organization
• Fluency in Mandarin Chinese

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the job description.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥550,000 per year (approximately USD $50,000 - $78,000).

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and career growth within a global organization
• Dynamic work environment with a diverse and inclusive culture

Working Hours: Full-time position, with standard office hours Monday through Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the competitive Food and Beverage Manufacturing industry, with a focus on snacks, including biscuits, chocolate, candy, and gum.

Company Size: Mondelēz International is a large organization with over 10,000 employees globally. This size allows for diverse career opportunities and extensive resources for professional development.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury, and Sour Patch Kids
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is driven by its purpose, values, and leadership commitments, which shape its culture and guide its actions

Company Specialties:

• Production of a wide range of snack products, including biscuits, chocolate, candy, and gum
• Global brand management and marketing
• Innovation and renovation in the snacking category

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's global presence and diverse product portfolio offer applicants the opportunity to work on well-known brands and gain international experience.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management positions within the marketing function or across other functions within the organization.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, research and development, and operations.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects, as determined by the manager.

Growth Opportunities:

• Progression to senior marketing roles within Mondelēz International, such as Senior Brand Manager or Marketing Director
• Expansion into other functions, such as sales, research and development, or general management
• International assignments, given the company's global presence

ASSUMPTION: Successful candidates will have the opportunity to grow their careers within Mondelēz International, given the company's size and global footprint.

🌍 Location & Work Environment

Office Type: The Shanghai office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Business Unit Head Office - Shanghai, China

Geographic Context:

• Shanghai is a major global city and a significant economic hub in China
• The city offers a vibrant cultural scene, diverse dining options, and numerous entertainment venues
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours are Monday through Friday, with occasional overtime required to meet project deadlines.

ASSUMPTION: Living in Shanghai offers applicants the opportunity to experience a dynamic, multicultural city with a rich history and a thriving food and beverage industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and creative abilities
• Communication and presentation skills
• Cross-functional collaboration and stakeholder management

Application Tips:

• Highlight your experience in developing and marketing product innovations at a cross-country level
• Demonstrate your ability to work effectively with cross-functional teams and external agencies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Brand Management, Innovation Strategy, Cross-Functional Teams, Marketing Communication, Consumer Insights, Revenue Growth, Portfolio Management

ASSUMPTION: Mondelēz International's application process is likely to be competitive, with a focus on finding candidates who possess the required skills and cultural fit for the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Design and presentation tools (e.g., Adobe Creative Suite, Prezi)

ASSUMPTION: Successful candidates should be proficient in using Microsoft Office Suite and other relevant marketing tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and inclusive team environment
• Focus on innovation, creativity, and continuous learning
• Data-driven decision-making and performance tracking

Self-Assessment Questions:

• How do you demonstrate your commitment to understanding and serving consumers in your daily work?
• Can you provide an example of a time when you had to collaborate effectively with cross-functional teams or external partners to achieve a common goal?
• How do you approach continuous learning and professional development in your current role?

ASSUMPTION: Successful candidates will possess a strong cultural fit with Mondelēz International's values and work style, with a demonstrated commitment to consumer-centricity, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a fast-paced, dynamic work environment with tight deadlines
• Operating in a matrix organization, with complex reporting structures and decision-making processes
• Navigating the cultural and linguistic nuances of working in a global organization

ASSUMPTION: Successful candidates will be able to thrive in a challenging, fast-paced environment and effectively manage multiple priorities and stakeholders.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position places a stronger emphasis on cross-functional collaboration and stakeholder management
• In the competitive snacking industry, Mondelēz International's global presence and iconic brands offer unique opportunities for growth and development
• Career progression in Mondelēz International may involve international assignments or transitions to other functions within the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and the company when evaluating their fit and potential career growth opportunities.

📝 Sample Projects

• Developing and executing a cross-country marketing campaign for a new product launch
• Conducting consumer research and analyzing data to inform brand positioning and strategy
• Managing a team to renovate an existing brand's packaging and marketing materials to improve sales performance

ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to deliver results in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the brand and the organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the brand and the marketing function in the coming year?
• How does the company foster a culture of innovation and creativity within its marketing teams?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interviews by researching the company, the brand, and the industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.