Brand Manager - Fashion & Home

📌 Core Information

🔹 Job Title: Brand Manager - Fashion & Home

🔹 Company: Debenhams

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Marketing Lead in planning and executing innovative marketing strategies for Debenhams' fashion and home brand.
• Building relationships with third-party brands to pitch media and campaign opportunities.
• Managing a fashion and home campaign calendar, ensuring all key brand moments, seasonal campaigns, and regular product stories are captured and communicated.
• Collaborating cross-functionally with teams across the full marketing mix and other departments.

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams to drive marketing success.

📋 Key Responsibilities

✅ Supporting the Marketing Lead in planning and executing innovative marketing strategies for Debenhams' fashion and home brand.

✅ Identifying and building relationships with third-party brands to pitch media and campaign opportunities, securing revenue and investment for the business.

✅ Supporting the DBZ/Buying and creative departments with the creation of a fashion and home campaign calendar, ensuring all key brand moments, seasonal campaigns, and regular product stories are captured and communicated to relevant stakeholders across the business.

✅ Collaborating with teams across the full marketing mix and other departments to ensure smooth execution of all projects.

ASSUMPTION: This role involves a mix of strategic planning, relationship building, and project management, requiring strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years in a fashion or home marketing role, with at least 1 year at management level.

Required Skills:

• Excellent leadership and team development skills.
• Ability to project manage multichannel marketing plans and achieve success through cross-functional working.
• Excellent presentation skills and confidence in liaising with senior stakeholders.
• Ability to manage campaign budgets.
• Ability to develop strong working relationships with all key business departments.
• Strong working knowledge of multi-channel marketing campaigns.
• Excellent communication and people skills.

Preferred Skills:

• Demonstrable interest and experience within the beauty category.

ASSUMPTION: Candidates should have a strong background in fashion or home marketing, with proven leadership skills and experience managing marketing campaigns.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Brand Manager role in Manchester)

Benefits:

• Share Schemes
• Health and Wellbeing Support
• Employee Discount

Working Hours: Full-time, core hours with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role in Manchester, with experience level and location considered.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Debenhams is a well-established department store with a strong online presence, offering a wide range of fashion, home, and beauty products.

Company Size: 201-500 employees. As a mid-sized company, Debenhams offers a supportive work environment with opportunities for growth and development.

Founded: 1778. Debenhams has a rich history and has evolved significantly over the years, adapting to changes in the retail landscape.

Company Description:

• Debenhams is Britain's leading online department store, offering a wide range of fashion, home, and beauty products.
• The company has a strong focus on innovation and world-class marketing, with a history of shaping the retail landscape.
• Debenhams is committed to remaining an institution and an integral part of people's lives.

Company Specialties:

• Fashion
• Home
• Beauty

Company Website: www.debenhams.com

ASSUMPTION: Debenhams is a well-established retailer with a strong brand and a commitment to remaining innovative and world-class in its marketing approach.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in fashion or home marketing, seeking to develop their leadership and management skills.

Reporting Structure: The Brand Manager - Fashion & Home will report directly to the Marketing Lead and work closely with teams across the full marketing mix and other departments.

Work Arrangement: On-site, with core hours and flexible working arrangements.

Growth Opportunities:

• Progression to a senior marketing role within Debenhams or the broader retail industry.
• Expanding skills and knowledge in fashion, home, and beauty marketing.
• Gaining experience in brand management and campaign planning.

ASSUMPTION: This role offers opportunities for career growth and development, with the potential to progress to senior marketing roles within Debenhams or the broader retail industry.

🌍 Location & Work Environment

Office Type: Debenhams' headquarters is located in Manchester, with a modern and collaborative work environment.

Office Location(s): Manchester, United Kingdom

Geographic Context:

• Manchester is a vibrant city with a thriving retail industry and a strong fashion scene.
• The city offers a high quality of life, with a range of cultural attractions, restaurants, and entertainment options.
• Manchester is well-connected by public transportation, with easy access to major cities in the UK.

Work Schedule: Full-time, with core hours and flexible working arrangements.

ASSUMPTION: Manchester offers a vibrant and dynamic work environment, with a strong fashion scene and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR department.
• Face-to-face interview with the Marketing Lead and other stakeholders.
• Final interview with the senior leadership team.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Leadership and team development skills.
• Communication and presentation skills.
• Budget management and project management skills.
• Cultural fit and alignment with Debenhams' values.

Application Tips:

• Tailor your resume to highlight your marketing, leadership, and project management skills, with specific examples of your achievements in these areas.
• Prepare a cover letter that demonstrates your passion for fashion, home, and beauty marketing, and your understanding of Debenhams' brand and values.
• Research Debenhams' marketing campaigns and be prepared to discuss your ideas for driving innovation and success in the fashion and home category.

ATS Keywords: Brand Manager, Fashion Marketing, Home Marketing, Campaign Planning, Leadership, Team Development, Marketing Strategy, Project Management, Budget Management, Debenhams

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing, leadership, and project management skills, as well as their cultural fit with Debenhams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Project management tools (e.g., Asana, Trello)
• Budget management tools (e.g., Google Sheets)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools, with the potential for using project management and budget management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Ambitious

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving innovation and success in fashion or home marketing?
• Are you a confident and effective communicator, with strong presentation skills?
• Are you able to work effectively with various teams and stakeholders to achieve success?
• Do you have a passion for the fashion, home, and beauty industries, and a deep understanding of the Debenhams brand?

ASSUMPTION: Debenhams values candidates who are customer-focused, innovative, collaborative, and ambitious, with a dynamic and results-driven work style.

⚠️ Potential Challenges

• The fashion and home market is highly competitive, requiring constant innovation and adaptation to remain successful.
• The role involves managing multiple projects and stakeholders, which can be challenging and time-consuming.
• The company is in a period of transition, with the potential for changes in strategy and priorities.
• The role may require working flexible hours, including evenings and weekends, to support marketing campaigns and events.

ASSUMPTION: This role presents both opportunities and challenges, with the potential for significant impact on Debenhams' fashion and home marketing success.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles in the fashion and home industry, this role offers a unique opportunity to work for a well-established retailer with a strong brand and a commitment to innovation.
• This role is similar to other marketing management roles in the retail industry, with a focus on campaign planning, stakeholder management, and budget management.
• Career progression in this role could lead to senior marketing roles within Debenhams or the broader retail industry.

ASSUMPTION: This role offers a unique opportunity to work for a well-established retailer with a strong brand and a commitment to innovation, with the potential for career progression in marketing management.

📝 Sample Projects

• Developing and executing a marketing campaign for a new fashion or home product launch.
• Managing a seasonal campaign calendar, ensuring all key brand moments, seasonal campaigns, and regular product stories are captured and communicated to relevant stakeholders across the business.
• Building relationships with third-party brands to pitch media and campaign opportunities, securing revenue and investment for the business.

ASSUMPTION: These sample projects reflect the key responsibilities of the Brand Manager - Fashion & Home role, with a focus on campaign planning, stakeholder management, and relationship building.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for Debenhams?
• What are the most significant challenges facing the fashion and home category at Debenhams, and how can this role address them?
• How does Debenhams support the professional development and growth of its marketing team members?
• What is the typical career path for a Brand Manager at Debenhams?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals, and the requirements and opportunities presented by the Brand Manager - Fashion & Home role at Debenhams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing, leadership, and project management skills, with specific examples of your achievements in these areas.
• Prepare a cover letter that demonstrates your passion for fashion, home, and beauty marketing, and your understanding of Debenhams' brand and values.
• Research Debenhams' marketing campaigns and be prepared to discuss your ideas for driving innovation and success in the fashion and home category.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.