📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Howden Group Holdings Ltd
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Custodian of the Howden brand, supporting its development and guiding the business in its application
- Close-knit team of two senior brand managers and two brand managers, reporting into the Director of Brand Strategy
- Working alongside an expert team of designers and content specialists, driving global consistency through guidance, custom assets, and templates
- Exciting opportunity for an experienced brand manager to share, explain, and embed the brand with a large and rapidly growing business
ASSUMPTION: This role requires a strong understanding of brand strategy, tone of voice, and visual identity, as well as excellent communication skills and a proactive mindset. The ideal candidate will have proven experience in brand management, ideally within a global or fast-paced environment.
📋 Key Responsibilities
✅ Foster relationships with key stakeholders and internal communities
✅ Maintain the brand platform and associated DAM (Digital Asset Management system)
✅ Create email and social media comms for internal audiences
✅ Review and update brand content to reflect growing company credentials
✅ Manage content translation workflows, liaising with local marketing teams to ensure nuance has been accounted for alongside technical accuracy
✅ Feed back observations on brand application to inform the education programme
✅ Assist in the production of global brand assets and templates
✅ Ensure all materials are produced to high accessibility standards
✅ Share the belief in the power of brand with colleagues across a global business
ASSUMPTION: The role requires a strong focus on stakeholder engagement, content creation, and brand education, as well as attention to detail and an appreciation for design and accessibility standards.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in brand management, ideally within a global or fast-paced environment
Required Skills:
- Strong understanding of brand strategy, tone of voice, and visual identity
- Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences
- Experience managing digital assets and content platforms (e.g., DAM systems)
- Proactive, organized mindset with the ability to manage multiple projects simultaneously
- Collaborative approach and the confidence to build relationships across departments and seniority levels
- Appreciation for design and accessibility standards
- Genuine enthusiasm for brand and its role in shaping culture and business success
Preferred Skills:
- Experience working in a global or fast-paced environment
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong portfolio demonstrating their brand management skills and experience.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Estimated based on industry standards for a brand manager with 5-10 years of experience in London)
Benefits:
- Competitive benefits package
- Flexible working hours and hybrid working options
- Opportunities for career progression and professional development
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid working)
ASSUMPTION: The salary range is an estimate based on industry standards for a brand manager with 5-10 years of experience in London. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 501-1,000 employees
Founded: 2013
Company Description:
- Howden is a collective of talented and passionate people worldwide, pushing the boundaries of insurance
- United by a shared passion and no-limits mindset, with a strength lying in the ability to collaborate as a powerful international team
- Offers a unique culture that sets it apart, with employees staying due to the supportive environment and opportunities for career progression
Company Specialties:
- Contractors Liability
- Professional Liability
- Specialty Property
- Environmental
- Energy
- Flood Liability
- D&O
- Marine
- Cyber
- Transactional Risk
- Builder's Risk
- Commercial Auto
- Insurance Underwriting
- Excess and Surplus Lines
Company Website: dualinsurance.com
ASSUMPTION: Howden Group Holdings Ltd is a global insurance company with a strong focus on brand management and a unique company culture that values collaboration and innovation.
📊 Role Analysis
Career Level: Mid-level to senior brand management role, with opportunities for career progression
Reporting Structure: Reports directly to the Director of Brand Strategy, with a close-knit team of two senior brand managers and two brand managers
Work Arrangement: Full-time, on-site, with flexible working hours and hybrid working options available
Growth Opportunities:
- Progression to senior brand manager or director level within the brand management team
- Expansion of responsibilities to include additional regions or brands within the Howden Group
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the brand management team and the wider Howden Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 133 Houndsditch, London EC3A 7BX, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse communities, and excellent transportation links
- The office is located in the City of London, the historic heart of the UK's financial district
- The area offers a wide range of amenities, including shops, restaurants, and parks
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working
ASSUMPTION: The central London office location offers a dynamic and stimulating work environment, with easy access to public transportation and a wide range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Director of Brand Strategy
Key Assessment Areas:
- Brand management skills and experience
- Communication and presentation skills
- Cultural fit and alignment with Howden's values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Howden's brand
- Prepare examples of your brand management work and be ready to discuss them during the interview
- Research Howden's brand and company culture to show your enthusiasm and alignment with their values
ATS Keywords: Brand Management, Brand Strategy, Tone of Voice, Visual Identity, Communication Skills, Digital Asset Management, Project Management, Collaboration, Design Appreciation, Accessibility Standards, Creativity, Attention to Detail, Stakeholder Engagement, Content Creation, Brand Education, Content Translation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand management skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Digital Asset Management (DAM) systems (e.g., Brandfolder, Bynder, Canto)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate will have experience with industry-standard design software, digital asset management systems, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- No-limits mindset
- Collaboration
- Innovation
- Supportive environment
- Opportunities for career progression
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on driving global consistency and brand excellence
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Howden's no-limits mindset and passion for pushing the boundaries of insurance?
- Are you a collaborative team player who thrives in a dynamic and fast-paced environment?
- Do you have a strong appreciation for design and a keen eye for detail?
- Are you adaptable and responsive to change, with a proactive approach to managing multiple projects simultaneously?
ASSUMPTION: Howden's unique company culture values collaboration, innovation, and a no-limits mindset. Candidates should assess their fit with these values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with a diverse range of stakeholders and internal communities
- Adapting brand messaging and content for different audiences and regions
- Ensuring brand consistency across a rapidly growing global business
ASSUMPTION: The role may present challenges in managing multiple projects, working with diverse stakeholders, and maintaining brand consistency across a growing global business.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work for a global insurance company with a strong focus on brand management and a unique company culture
- Industry-specific context: The insurance industry is highly competitive, with a strong emphasis on brand differentiation and customer experience
- Career path comparison: This role offers a clear path for career progression within the brand management team and the wider Howden Group
ASSUMPTION: This role offers a unique opportunity to work for a global insurance company with a strong focus on brand management and a unique company culture, with a clear path for career progression.
📝 Sample Projects
- Developing and implementing a global brand education program to ensure consistent brand application across the Howden Group
- Managing the translation and localization of brand content for multiple regions and languages
- Creating and maintaining a comprehensive digital asset management system to ensure easy access to brand assets and templates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for the brand manager role at Howden.
❓ Key Questions to Ask During Interview
- Can you describe the brand management team's structure and how this role fits within it?
- How does the brand management team collaborate with other departments and senior leadership?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Howden support the professional development and career growth of its brand management team members?
- What are the most challenging aspects of working in a global insurance company with a rapidly growing business?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the opportunities for career growth and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your brand management work and be ready to discuss them during the interview
- Research Howden's brand and company culture to show your enthusiasm and alignment with their values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
