📌 Core Information
🔹 Job Title: Brand Manager Femcare ADR
🔹 Company: Essity
🔹 Location: Zagreb, Croatia (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (Zagreb, Croatia or Bucharest, Romania)
🚀 Job Overview
Key aspects of this role include:
- Managing the Libresse brand in Adriatic countries (Croatia, Serbia, Bosnia & Herzegovina, Montenegro, Albania, North Macedonia)
- Adapting global initiatives into 360° marketing plans for the Libresse brand
- Coordinating product launches and managing communication strategies
- Collaborating with various functions to ensure brand growth
- Working in an international environment with a focus on sustainability
ASSUMPTION: This role requires a strong understanding of the FMCG industry and experience in brand marketing to effectively manage the Libresse brand in the Adriatic region.
📋 Key Responsibilities
✅ Shape and communicate company vision & mission and translate the company brand elements into effective plans and applicable market strategies, to achieve brand awareness and market share objectives.
✅ Develop and execute Go-to-Marketing plan for Libresse brand / channel / product, for the area of responsibility in line with global requirements and other relevant marketing strategies and plans, in alignment with sales and customer marketing.
✅ Manage product launch process (incl. post-launch) according to agreed plan and within assigned budget. Maintain records of sales volume, revenues and advertising costs and analyze them against forecasts.
✅ Manage assigned A&P budget, ensure monthly tracking and annual budgeting.
✅ Collect and analyze data on market trends, consumer behavior and competitor activity to identify market opportunities for the brand.
✅ Collect and analyze data on product performance and customer feedback to identify brand/product/service features that need to be changed to meet consumer needs.
✅ Main contact for external agencies (Digital, Design, Media, PR); keep close collaboration & ensure high performance and engagement with our brand.
ASSUMPTION: This role involves a high level of collaboration and cross-functional teamwork to ensure the successful execution of marketing plans and brand growth.
🎯 Required Qualifications
Education: University or college degree in Economics/Marketing
Experience: Min 3-5 years of proven successful experience in Brand Marketing, preferably in FMCG
Required Skills:
- Solid marketing knowledge (brand and consumer, 7Ps analysis, market data analysis, digital savvy)
- Experience in project management, driving initiatives via collaboration in a matrix organization.
- Deep understanding and usage of the digital marketing tools (Google Analytics, Facebook Business Manager, Google Ads/Search Console)
- Passionate for results, excellent communication and relationship skills, team player
- Problem solving oriented, good organizational skills, ability to pay attention to details
- Strategic and analytical thinking partnered with a creative mind
- Decision making & able to react fast to changing environment
Preferred Skills:
- Fluency in English
- Willingness to travel
ASSUMPTION: Candidates with a strong background in FMCG brand marketing and digital marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level Brand Manager role in the FMCG sector in Croatia and Romania, the estimated salary range is €45,000 - €60,000 per year (gross).
Benefits:
- Work in an international environment
- Driving the leading brand in the category
- Possibility to learn and develop
- Agile and flexible hybrid way of working
- Competitive renumeration
Working Hours: Full-time position with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing industry, specifically in the hygiene and health sector. The company is a global leader in its field, with a strong focus on sustainability and innovation.
Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and career advancement but may also mean a more structured and hierarchical work environment.
Founded: Essity's roots stretch back to 1849, with its expertise in hygiene and health beginning with the acquisition of the Swedish company Mölnlycke in 1975.
Company Description:
- Essity is a globally leading hygiene and health company that provides sustainable innovations from globally trusted brands, designed for everybody and every body.
- The company's purpose is to break barriers to well-being and enable customers and consumers to lead fuller lives at all stages of life.
- Essity is committed to Diversity, Equity, and Inclusion, creating an inclusive, collaborative, and caring company culture where employees can be themselves.
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- and Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's large size and global presence offer candidates the opportunity to work on international projects and gain exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 3-5 years of experience in brand marketing, preferably in the FMCG sector.
Reporting Structure: The Brand Manager Femcare ADR reports to the Senior Brand Manager Intimate Hygiene SEE.
Work Arrangement: This is a hybrid role, with 2-3 days per week required in the office (Zagreb, Croatia or Bucharest, Romania).
Growth Opportunities:
- Potential to learn and develop within the role and the company
- Opportunities to work on international projects and gain exposure to diverse markets and cultures
- Possibility to progress to senior roles within the marketing department or other functions
ASSUMPTION: This role offers a good balance between autonomy and collaboration, allowing the Brand Manager to drive initiatives while working closely with cross-functional teams.
🌍 Location & Work Environment
Office Type: Essity's offices are modern and collaborative workspaces that foster innovation and creativity.
Office Location(s): Zagreb, Croatia or Bucharest, Romania
Geographic Context:
- Zagreb, Croatia: The capital city of Croatia, offering a mix of history, culture, and modern urban life. Known for its vibrant nightlife, rich cultural scene, and affordable cost of living.
- Bucharest, Romania: The capital city of Romania, known for its wide, tree-lined boulevards, glorious Belle Époque buildings, and a vibrant nightlife. It offers a lower cost of living compared to Western European capitals.
Work Schedule: Full-time position with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: Both Zagreb and Bucharest offer a high quality of life, with a mix of urban and natural environments, and a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing and brand management skills
- Digital marketing proficiency
- Project management and collaboration skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Essity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the FMCG industry and Essity's brand portfolio
- Showcase your ability to adapt global initiatives into local marketing plans
- Prepare examples of your past achievements in brand management and marketing
ATS Keywords: Brand Manager, Brand Marketing, FMCG, Marketing Strategy, Product Launch, Digital Marketing, Project Management, Consumer Behavior, Market Analysis
ASSUMPTION: Essity's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Business Manager
- Google Ads/Search Console
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with digital marketing tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Performance-driven
- Innovation-focused
- Collaborative
- Sustainable
Work Style:
- Agile and flexible
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Essity's customer-centric approach to business?
- Describe a time when you had to adapt a global initiative to a local market. What was the outcome?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Essity values employees who are passionate about their work, results-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple markets with varying consumer preferences and market conditions
- Balancing global brand requirements with local market needs
- Working in a matrix organization with multiple stakeholders
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a deep understanding of the local markets and consumer behavior.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the Adriatic region and the need to adapt global initiatives to local markets.
- Essity's strong focus on sustainability sets it apart from other FMCG companies, offering candidates the opportunity to work on innovative and purpose-driven projects.
- Career progression in Essity may involve moving between different brands, categories, or even countries, providing diverse experiences and growth opportunities.
ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development when comparing it to other opportunities.
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new Libresse product in the Adriatic region
- Conducting market research and consumer segmentation analysis to inform marketing strategies for the Libresse brand
- Managing external agencies to create engaging and on-brand digital marketing campaigns for Libresse
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic and tactical nature of the Brand Manager Femcare ADR role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other functions, such as sales, customer marketing, and customer service?
- What are the most significant challenges facing the Libresse brand in the Adriatic region, and how can this role address them?
- How does Essity support the professional development and growth of its employees?
- What is the company's long-term vision for the Libresse brand, and how does this role contribute to its achievement?
ASSUMPTION: Asking insightful and well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in brand management and marketing
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
