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Brand Manager Femcare ADR

Essity
Full-time
On-site
Zagreb, Zagreb, Grad, Croatia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager Femcare ADR

πŸ”Ή Company: Essity

πŸ”Ή Location: Zagreb, Croatia (Hybrid)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Management, Marketing

πŸ”Ή Date Posted: 2025-05-30

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Hybrid (Zagreb, Croatia or Bucharest, Romania)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing the Libresse brand in Adriatic countries (Croatia, Serbia, Bosnia & Herzegovina, Montenegro, Albania, North Macedonia)
  • Adapting global initiatives into 360Β° marketing plans for the Libresse brand
  • Coordinating product launches and managing communication strategies
  • Collaborating with various functions to ensure brand growth
  • Working in an international environment with a focus on sustainability

ASSUMPTION: This role requires a strong understanding of the FMCG industry and experience in brand marketing to effectively manage the Libresse brand in the Adriatic region.

πŸ“‹ Key Responsibilities

βœ… Shape and communicate company vision & mission and translate the company brand elements into effective plans and applicable market strategies, to achieve brand awareness and market share objectives.

βœ… Develop and execute Go-to-Marketing plan for Libresse brand / channel / product, for the area of responsibility in line with global requirements and other relevant marketing strategies and plans, in alignment with sales and customer marketing.

βœ… Manage product launch process (incl. post-launch) according to agreed plan and within assigned budget. Maintain records of sales volume, revenues and advertising costs and analyze them against forecasts.

βœ… Manage assigned A&P budget, ensure monthly tracking and annual budgeting.

βœ… Collect and analyze data on market trends, consumer behavior and competitor activity to identify market opportunities for the brand.

βœ… Collect and analyze data on product performance and customer feedback to identify brand/product/service features that need to be changed to meet consumer needs.

βœ… Main contact for external agencies (Digital, Design, Media, PR); keep close collaboration & ensure high performance and engagement with our brand.

ASSUMPTION: This role involves a high level of collaboration and cross-functional teamwork to ensure the successful execution of marketing plans and brand growth.

🎯 Required Qualifications

Education: University or college degree in Economics/Marketing

Experience: Min 3-5 years of proven successful experience in Brand Marketing, preferably in FMCG

Required Skills:

  • Solid marketing knowledge (brand and consumer, 7Ps analysis, market data analysis, digital savvy)
  • Experience in project management, driving initiatives via collaboration in a matrix organization.
  • Deep understanding and usage of the digital marketing tools (Google Analytics, Facebook Business Manager, Google Ads/Search Console)
  • Passionate for results, excellent communication and relationship skills, team player
  • Problem solving oriented, good organizational skills, ability to pay attention to details
  • Strategic and analytical thinking partnered with a creative mind
  • Decision making & able to react fast to changing environment

Preferred Skills:

  • Fluency in English
  • Willingness to travel

ASSUMPTION: Candidates with a strong background in FMCG brand marketing and digital marketing skills will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Brand Manager role in the FMCG sector in Croatia and Romania, the estimated salary range is €45,000 - €60,000 per year (gross).

Benefits:

  • Work in an international environment
  • Driving the leading brand in the category
  • Possibility to learn and develop
  • Agile and flexible hybrid way of working
  • Competitive renumeration

Working Hours: Full-time position with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Essity operates in the manufacturing industry, specifically in the hygiene and health sector. The company is a global leader in its field, with a strong focus on sustainability and innovation.

Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and career advancement but may also mean a more structured and hierarchical work environment.

Founded: Essity's roots stretch back to 1849, with its expertise in hygiene and health beginning with the acquisition of the Swedish company MΓΆlnlycke in 1975.

Company Description:

  • Essity is a globally leading hygiene and health company that provides sustainable innovations from globally trusted brands, designed for everybody and every body.
  • The company's purpose is to break barriers to well-being and enable customers and consumers to lead fuller lives at all stages of life.
  • Essity is committed to Diversity, Equity, and Inclusion, creating an inclusive, collaborative, and caring company culture where employees can be themselves.

Company Specialties:

  • Personal care
  • Baby care
  • Incontinence Care
  • Feminine Care
  • Medical solutions
  • Baby Diapers
  • Away from Home Tissue
  • Consumer Tissue
  • and Medtech

Company Website: http://www.essity.com/Careers/

ASSUMPTION: Essity's large size and global presence offer candidates the opportunity to work on international projects and gain exposure to diverse markets and cultures.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-level professionals with 3-5 years of experience in brand marketing, preferably in the FMCG sector.

Reporting Structure: The Brand Manager Femcare ADR reports to the Senior Brand Manager Intimate Hygiene SEE.

Work Arrangement: This is a hybrid role, with 2-3 days per week required in the office (Zagreb, Croatia or Bucharest, Romania).

Growth Opportunities:

  • Potential to learn and develop within the role and the company
  • Opportunities to work on international projects and gain exposure to diverse markets and cultures
  • Possibility to progress to senior roles within the marketing department or other functions

ASSUMPTION: This role offers a good balance between autonomy and collaboration, allowing the Brand Manager to drive initiatives while working closely with cross-functional teams.

🌍 Location & Work Environment

Office Type: Essity's offices are modern and collaborative workspaces that foster innovation and creativity.

Office Location(s): Zagreb, Croatia or Bucharest, Romania

Geographic Context:

  • Zagreb, Croatia: The capital city of Croatia, offering a mix of history, culture, and modern urban life. Known for its vibrant nightlife, rich cultural scene, and affordable cost of living.
  • Bucharest, Romania: The capital city of Romania, known for its wide, tree-lined boulevards, glorious Belle Γ‰poque buildings, and a vibrant nightlife. It offers a lower cost of living compared to Western European capitals.

Work Schedule: Full-time position with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: Both Zagreb and Bucharest offer a high quality of life, with a mix of urban and natural environments, and a vibrant cultural scene.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Marketing and brand management skills
  • Digital marketing proficiency
  • Project management and collaboration skills
  • Problem-solving and decision-making abilities
  • Cultural fit and alignment with Essity's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the FMCG industry and Essity's brand portfolio
  • Showcase your ability to adapt global initiatives into local marketing plans
  • Prepare examples of your past achievements in brand management and marketing

ATS Keywords: Brand Manager, Brand Marketing, FMCG, Marketing Strategy, Product Launch, Digital Marketing, Project Management, Consumer Behavior, Market Analysis

ASSUMPTION: Essity's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Facebook Business Manager
  • Google Ads/Search Console
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with digital marketing tools and project management software is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Performance-driven
  • Innovation-focused
  • Collaborative
  • Sustainable

Work Style:

  • Agile and flexible
  • Data-driven and analytical
  • Creative and innovative
  • Collaborative and team-oriented
  • Results-oriented and accountable

Self-Assessment Questions:

  • How do you align with Essity's customer-centric approach to business?
  • Describe a time when you had to adapt a global initiative to a local market. What was the outcome?
  • How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Essity values employees who are passionate about their work, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple markets with varying consumer preferences and market conditions
  • Balancing global brand requirements with local market needs
  • Working in a matrix organization with multiple stakeholders
  • Keeping up with the fast-paced and ever-evolving digital marketing landscape

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a deep understanding of the local markets and consumer behavior.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other brand management positions in its focus on the Adriatic region and the need to adapt global initiatives to local markets.
  • Essity's strong focus on sustainability sets it apart from other FMCG companies, offering candidates the opportunity to work on innovative and purpose-driven projects.
  • Career progression in Essity may involve moving between different brands, categories, or even countries, providing diverse experiences and growth opportunities.

ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development when comparing it to other opportunities.

πŸ“ Sample Projects

  • Developing and executing a successful product launch campaign for a new Libresse product in the Adriatic region
  • Conducting market research and consumer segmentation analysis to inform marketing strategies for the Libresse brand
  • Managing external agencies to create engaging and on-brand digital marketing campaigns for Libresse

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic and tactical nature of the Brand Manager Femcare ADR role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other functions, such as sales, customer marketing, and customer service?
  • What are the most significant challenges facing the Libresse brand in the Adriatic region, and how can this role address them?
  • How does Essity support the professional development and growth of its employees?
  • What is the company's long-term vision for the Libresse brand, and how does this role contribute to its achievement?

ASSUMPTION: Asking insightful and well-researched questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past achievements in brand management and marketing
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.