📌 Core Information
🔹 Job Title: Brand Manager - Flite
🔹 Company: Brunswick Corporation
🔹 Location: Fond du Lac, Wisconsin, United States
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for Flite in the North American market
- Overseeing brand positioning, product launches, and marketing initiatives
- Collaborating with cross-functional teams and external partners
- Managing the North American brand marketing budget
- Tracking and analyzing key performance indicators (KPIs) to measure brand success
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute brand strategies for Flite in the North American market, ensuring alignment with global objectives and positioning
✅ Define brand messaging, audience segmentation, and customer personas to optimize engagement and drive growth
✅ Oversee the implementation of brand guidelines, ensuring consistency across all touchpoints
✅ Plan and execute product launches, brand campaigns, and promotional activities to increase market penetration and customer engagement
✅ Develop and manage regional activations, events, partnerships, and sponsorship opportunities to enhance brand visibility
✅ Partner with content creators, influencers, and ambassadors to amplify brand awareness and storytelling
✅ Manage media activations, journalist experiences, and press outreach to drive earned media coverage
✅ Collaborate with the creative team to produce compelling marketing assets for digital, print, and social media
✅ Work closely with sales, customer service, and product teams to align brand initiatives with business objectives
✅ Provide reports and insights to leadership on brand performance, competitive landscape, and market trends
ASSUMPION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive brand success in the North American market.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Experience: 5-8 years of experience in brand marketing, preferably within the premium/luxury/sports/outdoor industry
Required Skills:
- Strong strategic thinking and problem-solving abilities
- Passion for innovation, adventure, and premium brand positioning
- Hands-on approach with a high level of attention to detail
- Self-starter with the ability to work independently and collaboratively
- Enthusiastic about watersports, foiling, or outdoor adventure industries
Preferred Skills:
- Experience in the marine, watersports, or outdoor lifestyle industry
- Fluency in Spanish or French
ASSUMPTION: Candidates with a strong background in brand marketing, a passion for outdoor activities, and relevant industry experience are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $84,500 - $136,100 annually
Benefits:
- Medical, dental, and vision insurance
- Paid vacation
- 401k with up to 4% match
- Health Savings Account with company contribution
- Well-being program
- Product purchase discounts
Working Hours: Full-time, with the possibility of up to 20% travel for events, activations, and industry engagements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a brand manager role in the United States. Actual compensation may vary depending on the candidate’s qualifications and the business context.
📌 Applicant Insights
🔍 Company Context
Industry: Brunswick Corporation operates in the manufacturing industry, specifically in the marine recreation sector. The company is a global leader in delivering innovative solutions that transform experiences on the water and beyond.
Company Size: Brunswick Corporation is a large organization with approximately 19,000 employees operating in 27 countries worldwide. As a publicly traded company, it is subject to the regulations and standards of the public market.
Founded: Brunswick Corporation was founded in 1987 and is headquartered in Mettawa, Illinois, United States.
Company Description:
- Brunswick is dedicated to industry leadership, being the best and most trusted partner to its customers, and building synergies and ecosystems that enable it to challenge convention and define the future.
- The company is home to more than 60 industry-leading brands, including Mercury Marine, Sea Ray, Boston Whaler, and Navico Group.
- Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands, as well as its service, digital, and shared-access businesses, make it a comprehensive provider in the marine industry.
Company Specialties:
- Manufacturing
- Boats
- Engines and propulsion
- Marine technology
- Boat club
Company Website: www.brunswick.com
ASSUMPTION: Brunswick Corporation’s extensive portfolio of brands and businesses enables it to offer a wide range of career opportunities and growth potential for employees.
📊 Role Analysis
Career Level: The Brand Manager - Flite role is a mid-level position within the marketing department of Brunswick Corporation. This role reports directly to the Global Brand Director for Flite and is responsible for leading the development and execution of brand strategies for the North American market.
Reporting Structure: The Brand Manager - Flite will report directly to the Global Brand Director for Flite and will collaborate with various cross-functional teams, including sales, customer service, product, and marketing teams.
Work Arrangement: This role is based on-site at the company’s Fond du Lac, Wisconsin location. However, the position may require up to 20% travel for events, activations, and industry engagements.
Growth Opportunities:
- Proven success in this role may lead to advancement to a senior brand management position or a role with increased global responsibility.
- The diverse portfolio of brands and businesses within Brunswick Corporation offers opportunities for lateral moves or rotations into different areas of the organization.
- The company’s commitment to employee development and growth enables employees to expand their skills and advance their careers.
ASSUMPTION: The Brand Manager - Flite role offers a unique opportunity to gain experience in brand management within a global organization and to contribute to the success of a cutting-edge brand in the marine recreation industry.
🌍 Location & Work Environment
Office Type: The Fond du Lac, Wisconsin office is a corporate facility that houses various departments and teams within Brunswick Corporation.
Office Location(s): 26125 N. Riverwoods Blvd., Ste. 500, Mettawa, IL 60045, US
Geographic Context:
- Fond du Lac, Wisconsin is located in the eastern part of the state, approximately 70 miles southwest of Green Bay and 100 miles north of Milwaukee.
- The city is situated on the eastern shore of Lake Winnebago, the largest inland body of water in the United States by surface area.
- Fond du Lac is home to a diverse range of industries, including manufacturing, healthcare, and retail, and offers a mix of urban and rural living options.
Work Schedule: The Brand Manager - Flite role follows a standard full-time work schedule, with the possibility of up to 20% travel for events, activations, and industry engagements.
ASSUMPTION: The Fond du Lac, Wisconsin office provides a professional work environment with opportunities for collaboration and growth within a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company’s careers portal
- Phone or video screening with the HR department
- Behavioral and situational interviews with the hiring manager and/or other team members
- Final round interviews, which may include case studies or presentations
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving abilities
- Brand marketing expertise and industry knowledge
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and the Flite brand to demonstrate your enthusiasm and understanding of the role
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
ATS Keywords: Brand Management, Strategic Planning, Marketing Campaigns, Product Launches, Cross-Functional Collaboration, Stakeholder Management, KPI Analysis, Brand Awareness, Customer Engagement, Marketing Assets, Media Activations, Influencer Marketing, Event Management
ASSUMPTION: The interview process for the Brand Manager - Flite role will focus on assessing the candidate’s strategic thinking, brand marketing expertise, and ability to work effectively with cross-functional teams and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The Brand Manager - Flite role requires proficiency in various marketing and project management tools, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Brunswick is committed to understanding and meeting the needs of its customers, both internal and external
- Innovation: The company fosters a culture of continuous improvement and embraces new ideas and technologies
- Collaboration: Brunswick encourages cross-functional collaboration and teamwork to drive success
- Integrity: The company upholds the highest ethical standards and conducts business with honesty and transparency
Work Style:
- Strategic: Brunswick values employees who can think critically and develop effective long-term plans
- Adaptable: The company seeks individuals who can thrive in a dynamic and ever-changing environment
- Collaborative: Brunswick encourages teamwork and open communication across departments and teams
- Results-driven: The company prioritizes achieving tangible outcomes and measuring success
Self-Assessment Questions:
- How do you align with Brunswick’s customer-centric approach, and how have you demonstrated this in your past experiences?
- Describe a time when you had to adapt to a significant change or challenge in a project or role. How did you approach this situation, and what was the outcome?
- How do you ensure effective collaboration and communication with cross-functional teams and stakeholders, especially when working on complex or high-stakes projects?
ASSUMPTION: The Brand Manager - Flite role requires a strong cultural fit with Brunswick Corporation’s values and work style, as well as the ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- The Brand Manager - Flite role may require frequent travel for events, activations, and industry engagements, which can be demanding and time-consuming
- The position involves managing a significant budget and requires strong financial acumen to ensure efficient allocation of resources
- The Brand Manager - Flite must balance the needs of various stakeholders, including global leadership, regional teams, and external partners, which can be challenging and require strong diplomatic skills
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be stressful and require strong time management skills
ASSUMPTION: The Brand Manager - Flite role presents unique challenges and opportunities for growth and development within a global organization.
📈 Similar Roles Comparison
- The Brand Manager - Flite role is similar to other brand management positions within Brunswick Corporation and the broader marine recreation industry, but with a focus on the North American market and the unique needs of Flite customers
- Compared to other brand management roles, this position offers a higher level of strategic responsibility and the opportunity to drive significant growth and brand awareness for a cutting-edge product
- The Brand Manager - Flite role may offer more frequent travel and a greater emphasis on event management and influencer marketing compared to other brand management positions
ASSUMPTION: The Brand Manager - Flite role is a unique opportunity to gain experience in brand management within a global organization and to contribute to the success of a cutting-edge brand in the marine recreation industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for Flite in the North American market, including brand positioning, messaging, and audience segmentation
- Planning and executing a successful product launch event for a new Flite model, including logistics, marketing materials, and influencer collaborations
- Managing a regional activation campaign, such as a boat show or watersports festival, to enhance brand visibility and drive customer engagement
ASSUMPTION: The Brand Manager - Flite role offers a diverse range of projects and initiatives that enable employees to develop their skills and contribute to the brand’s success.
❓ Key Questions to Ask During Interview
- How does the Brand Manager - Flite role fit into the overall brand strategy for Flite, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing the Flite brand in the North American market, and how can this role address them?
- How does the hiring manager envision the successful candidate collaborating with global leadership, regional teams, and external partners to drive brand success?
- What opportunities are there for growth and development within this role and the broader organization?
- How does the company support work-life balance for employees in this role, given the potential for frequent travel and demanding workloads?
ASSUMPTION: The interview process for the Brand Manager - Flite role will focus on assessing the candidate’s strategic thinking, brand marketing expertise, and ability to work effectively with cross-functional teams and stakeholders.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://brunswick.wd1.myworkdayjobs.com/search/job/Fond-du-Lac-WI/Brand-Manager---Flite_JR-045948
- Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and the Flite brand to demonstrate your enthusiasm and understanding of the role
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
