Brand Manager - Formulas Infantiles (Nutrition Division] CDMX

📌 Core Information

🔹 Job Title: Brand Manager - Formulas Infantiles (Nutrition Division) CDMX

🔹 Company: Abbott

🔹 Location: Mexico City, Tlalpan

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing activities for assigned infant formula brand
• Developing and executing marketing strategies across multiple channels
• Collaborating with cross-functional teams and external stakeholders
• Managing P&L, market share, and revenue growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Maintain a deep understanding of the demographics, psychologies, and behavioral drivers of Abbott Nutrition brand’s customers and consumers.

✅ Develop and provide strategic planning and commercial input to the development of the assigned brand or business.

✅ Establish marketing strategies for brand(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.

✅ Lead the collaboration with ecommerce, sales, regulatory, IT and external agencies & platforms to support the execution of key processes related to e-Store.

✅ Analyze and evaluate customer and consumer experiences/journeys across multiple channels and touch points.

✅ Support the identification of potential new local commercial opportunities in terms of product/brand, consumer engagement and go-to-market solutions.

✅ Develop and execute national brand education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers across all channels.

✅ Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.

✅ Drive brand positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.

✅ Oversee the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing.

✅ Support upskilling and development of marketers through modelling, coaching and feedback.

✅ Collaborate with internal and external stakeholders to achieve objectives.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management skills are essential.

🎯 Required Qualifications

Education: B.S. in Marketing, sales, businesses or similar.

Experience: 6+ years of experience as brand manager in infant formulas

Required Skills:

• Proven track record in brand management, with a focus on infant formulas
• Strong analytical and strategic thinking skills
• Excellent communication and collaboration skills
• Fluency in Spanish and English

Preferred Skills:

• 2+ years of experience in eCommerce
• Demonstrated ability to work effectively in a matrix organization
• Experience with market research and consumer insights

ASSUMPTION: Given the specific industry and role, candidates with relevant experience in infant formula marketing are strongly preferred.

💰 Compensation & Benefits

Salary Range: The base pay for this position is not provided. However, based on market research and similar roles, the estimated salary range for this position in Mexico City is MXN 150,000 - 250,000 per year.

Benefits:

• Career development with an international company
• Diversity recognition and inclusion initiatives
• Competitive benefits package

Working Hours: Standard full-time hours with the possibility of working remotely up to 20% of the time.

ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The nutrition division develops science-based nutrition products for people of all ages.

Company Size: Abbott is a large, multinational corporation with over 10,000 employees in Mexico alone. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.

Company Description:

• Abbott is committed to creating breakthrough science to improve people’s health.
• The company offers a wide range of products and services, including infant formulas, medical devices, and diagnostic tests.
• Abbott is recognized as a great place to work, with a focus on diversity, inclusion, and employee development.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement.

Reporting Structure: The Brand Manager reports directly to the Marketing Director for the Nutrition Division in Mexico.

Work Arrangement: This role is primarily on-site, with the possibility of working remotely up to 20% of the time.

Growth Opportunities:

• Potential advancement to a senior marketing role within the nutrition division or other Abbott divisions.
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business.
• Possibility to relocate to other Abbott offices globally, depending on business needs and individual performance.

ASSUMPTION: Given Abbott's size and global presence, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Abbott's Mexico City office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Tlalpan, Mexico City

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant culture and numerous attractions.
• The Tlalpan neighborhood is known for its historic sites, parks, and museums.
• The office is conveniently located near public transportation and major highways.

Work Schedule: Standard full-time hours with the possibility of working remotely up to 20% of the time.

ASSUMPTION: The work environment is collaborative and inclusive, with a focus on employee development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication
• Problem-solving and analytical skills
• Cultural fit and alignment with Abbott's values

Application Tips:

• Highlight relevant experience in infant formula marketing and brand management.
• Demonstrate a strong understanding of the Mexican market and consumer trends.
• Showcase your ability to develop and execute strategic marketing plans.
• Prepare examples of successful marketing campaigns or projects you've led.

ATS Keywords: Brand Management, Infant Formulas, Marketing Strategy, P&L Responsibility, Ecommerce, Digital Strategy, Consumer Engagement, Market Analysis, Product Development, Promotional Activities, Collaboration, Sales Support, Financial Modeling, Advertising, Distribution Management, Customer Experience, Coaching

ASSUMPTION: Abbott uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Proficiency in relevant marketing and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Responsibility
• Innovation
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you align with Abbott's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
• Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
• Do you have experience working with consumer insights and market research data to inform marketing strategies?

ASSUMPTION: Cultural fit is crucial for success at Abbott. Candidates should be able to demonstrate alignment with the company's values and work style.

⚠️ Potential Challenges

• The role requires a strong understanding of the Mexican market and consumer trends, which may present a learning curve for candidates from other regions.
• The role involves managing multiple stakeholders and projects, which can be challenging but also offers opportunities for growth and development.
• The role may require occasional travel, which could be a challenge for candidates who prefer a purely on-site work arrangement.
• The role is based in Mexico City, which may present challenges for candidates who prefer a quieter, less urban environment.

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Marketing Manager position in the infant formula industry, but with a focus on the Mexican market.
• Compared to other marketing roles, this position offers a unique opportunity to work on a specific product category within a large, multinational corporation.
• Career paths for this role may include advancement to a senior marketing role within the nutrition division or other Abbott divisions, or transition to a general management role.

ASSUMPTION: This role offers a unique opportunity to gain experience in a specific product category within a large, multinational corporation.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new infant formula product in the Mexican market.
• Conducting market research and consumer insights analysis to inform marketing strategy and product development.
• Managing a team of marketing professionals to execute a national promotional event for an Abbott Nutrition brand.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Abbott Nutrition in Mexico?
• What opportunities are there for growth and development within the nutrition division or other Abbott divisions?
• How does Abbott support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and can help you better understand the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Abbott Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful marketing campaigns or projects you've led to showcase your abilities.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.