Brand Manager G&C, Eurasia

📌 Core Information

🔹 Job Title: Brand Manager G&C, Eurasia

🔹 Company: Mondelēz International

🔹 Location: Almaty, Kazakhstan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing brand strategy for designated brands
• Developing product and packaging initiatives
• Implementing pricing strategies
• Planning and executing integrated marketing communication and media plans

ASSUMPTION: This role requires a strong understanding of consumer insights and brand strategy, as well as the ability to deliver results autonomously.

📋 Key Responsibilities

✅ Execute brand strategy for designated brands to drive sustainable growth and deliver business objectives

✅ Develop product and packaging initiatives that align with brand vision and consumer preferences

✅ Implement pricing strategies that maximize revenue and profit

✅ Plan and execute integrated marketing communication and media plans to meet revenue, profit targets, and sharing objectives

✅ Monitor performance and provide recommendations for integrated commercial plans

✅ Collaborate with cross-functional global and regional teams to implement brand strategy

✅ Support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

ASSUMPTION: The role may require occasional travel to attend meetings or events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of marketing experience, preferably in the fast-moving consumer goods sector

Required Skills:

• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Preferred Skills:

• Experience working with global brands
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $50,000 and $70,000 per year, based on industry standards for a Marketing Manager in the Eurasia region with 2-5 years of experience.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on confectionery, snacks, and beverages. The company is a global leader in its categories and has a strong presence in fast-growing markets.

Company Size: Mondelēz International has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: The company was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is dedicated to driving sustainable growth through its strategic priorities: growth, execution, and culture

Company Specialties:

• Production of confectionery, snacks, and beverages
• Global brand management
• Consumer-centric marketing strategies

Company Website: Mondelez International

ASSUMPTION: Mondelēz International is a large, multinational corporation with a strong global presence, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, reporting directly to the Marketing Director or a similar role.

Reporting Structure: The Brand Manager will work closely with cross-functional global and regional teams, as well as other marketing and sales teams within the organization.

Work Arrangement: This is an on-site position, with occasional travel required for meetings and events.

Growth Opportunities:

• Progression to a Senior Brand Manager or Marketing Manager role
• Expansion into other regions or brand categories
• Development of leadership and management skills

ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within Mondelēz International.

🌍 Location & Work Environment

Office Type: The Almaty office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Business Office - Almaty, Kazakhstan

Geographic Context:

• Almaty is the largest city in Kazakhstan, with a population of over 1.8 million
• The city is known for its vibrant cultural scene, historic sites, and natural beauty
• Almaty offers a mix of urban and outdoor living, with easy access to the Tian Shan mountains and numerous parks

Work Schedule: The work schedule is typically Monday to Friday, with occasional overtime as needed to meet project deadlines or attend events.

ASSUMPTION: The work environment at Mondelēz International is dynamic and inclusive, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Marketing Director or a similar role

Key Assessment Areas:

• Consumer insights and brand strategy understanding
• Analytical and creative problem-solving skills
• Presentation and communication skills
• Project management and stakeholder influence abilities

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company
• Prepare examples of integrated marketing campaigns or projects that showcase your skills and experience
• Research Mondelēz International's brands and recent marketing initiatives to show your enthusiasm and preparation

ATS Keywords: Brand strategy, consumer insights, marketing, integrated marketing communications, media planning, pricing strategies, project management, stakeholder influence, action orientation, presentation skills

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and region, but proficiency in Microsoft Office Suite is likely required for this role.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew professionally or helped others grow?
• How do you ensure that you are doing what's right, even in challenging situations?

ASSUMPTION: Mondelēz International values diversity and inclusion, and encourages candidates from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple brands and projects simultaneously
• Working with cross-functional teams across different regions and time zones
• Adapting to a dynamic and fast-paced work environment
• Occasional travel requirements

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning.

📈 Similar Roles Comparison

• Brand Manager vs. Senior Brand Manager: The main difference is the level of experience and responsibility. A Senior Brand Manager typically has more experience and is responsible for a larger portfolio of brands or a broader geographic region.
• Brand Manager vs. Marketing Manager: A Marketing Manager may have a broader scope of responsibilities, including overseeing multiple brand managers and other marketing functions, such as market research and advertising.
• Brand Manager vs. Product Manager: A Product Manager focuses on the development and management of specific products, while a Brand Manager is responsible for the overall brand strategy and positioning.

ASSUMPTION: The specific responsibilities and requirements of these roles may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting consumer research to inform brand strategy and positioning
• Collaborating with cross-functional teams to create integrated marketing communications plans
• Analyzing sales data and market trends to identify opportunities for growth and optimization

ASSUMPTION: These sample projects are intended to provide a sense of the types of responsibilities and initiatives that a Brand Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Eurasia region?
• What are the key priorities for this role in the first 90 days?
• How does Mondelēz International support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does the company foster a culture of innovation and creativity in its marketing efforts?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, as well as to demonstrate the candidate's interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Brand Manager G&C, Eurasia
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of integrated marketing campaigns or projects that showcase your skills and experience
• Research Mondelēz International's brands and recent marketing initiatives to show your enthusiasm and preparation
• Follow up with the recruiter if you have any questions or concerns about the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.