Brand Manager - Gastroenterology

Johnson & Johnson Innovative Medicine

Full-time

On-site

Poland

🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Brand Manager - Gastroenterology

🔹 Company: Johnson & Johnson Innovative Medicine

🔹 Location: Warsaw, Masovian, Poland

🔹 Job Type: Full-Time

🔹 Category: Professional

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Leading brand management strategy for gastroenterology products
Collaborating with cross-functional teams to identify market opportunities
Ensuring brand compliance with local policies and regulations
Developing and executing business plans to meet future needs

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develops commercial tactics and messages plans to ensure achievement of performance targets

✅ Monitors brand performance and provides standard KPIs and metrics

✅ Leads implementation of segmentation, targeting, channel, and marketing mix strategy

✅ Ensures brand integrity and implements tactical plans across multiple functions and channels

✅ Monitors competitive activity and builds strong networks with key opinion leaders

✅ Develops innovative marketing programs and coaches junior colleagues

✅ Leads and coordinates the Country Value Team (CVT) and ensures alignment with regional hubs and stakeholders

ASSUMPTION: This role requires a high level of project management, strong communication skills, and the ability to work effectively in a cross-functional environment.

🎯 Required Qualifications

Education: University degree in a relevant field (e.g., economics, business, life sciences, preferably with a major in marketing)

Experience: Minimum 6 years of experience in commercial marketing management within the pharmaceutical business

Required Skills:

Proven experience in using Omni channel engagement and digital savvy
Proven track record in orchestrating cross-functional teams in a competitive environment
Knowledge of particular TA portfolio will be an asset
Experience in commercial management of specialty products used in the hospital market
High level of project management
Demonstrated leadership abilities, strong empathy, and interpersonal skills, excellent communication skills
Strategic thinking and understanding of the self-contribution to the overall business success at the local and regional level
Resistance to stress and difficult situations, ability to structurally solve problems
Courage to stand alone on ideas/opinions which differ from others
Persistence in the face of obstacles or challenges
High level of ethical standards in business
Native Proficiency in local language and fluent English knowledge of both spoken and written
Availability for frequent travel in Poland and abroad

Preferred Skills:

Experience in the gastroenterology therapeutic area
Knowledge of the local healthcare market and regulatory environment

ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the local market will be at an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 25,000 - 35,000 gross per month, based on industry standards for a similar role and experience level in Poland. This is an estimate and the actual salary may vary based on individual qualifications and company policy.

Benefits:

Competitive benefits package
Opportunities for professional growth and development
Health, dental, and vision insurance
Retirement savings plan
Employee assistance program

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility to work overtime as needed.

ASSUMPTION: The salary range provided is an estimate and the actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Johnson & Johnson Innovative Medicine operates in the pharmaceutical manufacturing industry, focusing on innovative medicines and medical devices.

Company Size: The company has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Johnson & Johnson was founded in 1886, with Johnson & Johnson Innovative Medicine being a more recent division focused on innovative medicines.

Company Description:

Johnson & Johnson Innovative Medicine is dedicated to leading where medicine is going, innovating with purpose, and championing patients every step of the way.
The company applies rigorous science with compassion to address the most complex diseases of our time and develop the potential medicines of tomorrow.
It is committed to developing treatments, aspiring to find cures, and pioneering the path from lab to life.

Company Specialties:

Innovative Medicine
MedTech
Pharmaceutical Manufacturing

Company Website: innovativemedicine.jnj.com

ASSUMPTION: Johnson & Johnson Innovative Medicine is a division of Johnson & Johnson, a multinational corporation with a strong focus on innovation and patient care.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in commercial marketing management within the pharmaceutical business.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including Medical Affairs, Market Access, Business Intelligence, Sales, and Marketing.

Work Arrangement: This is an on-site role based in Warsaw, with frequent travel required within Poland and abroad.

Growth Opportunities:

Progression to a senior marketing role or management position within the company
Expansion of responsibilities to include additional therapeutic areas or brands
Opportunities to work on global projects or assignments

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): Warsaw, Poland

Geographic Context:

Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
The city is known for its rich history, vibrant culture, and diverse economy.
Warsaw is an ideal location for both personal and professional growth, offering a high quality of life, excellent educational opportunities, and a thriving job market.

Work Schedule: Standard working hours with flexibility to work overtime as needed.

ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
In-depth interviews with hiring managers and team members
Final interview with the Marketing Director
Background check and offer extension

Key Assessment Areas:

Strategic thinking and problem-solving skills
Cross-functional collaboration and leadership abilities
Knowledge of the pharmaceutical industry and local market
Communication and presentation skills

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and industry knowledge
Research the company and the pharmaceutical industry to demonstrate your understanding of the market and the role

ATS Keywords: Brand Management, Marketing Strategy, Cross-Functional Collaboration, Pharmaceutical Industry, Gastroenterology, Market Analysis, Project Management, Leadership, Communication Skills, Problem Solving, Networking, Coaching, Compliance, Financial Forecasting, Market Access, Product Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership abilities, and industry knowledge, as well as their fit with the company culture.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
Salesforce
Tableau
Google Analytics
Social media platforms (LinkedIn, Facebook, Instagram)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's current technology stack.

👔 Cultural Fit Considerations

Company Values:

Our Credo: We believe our first responsibility is to the patients, doctors, nurses, and mothers, fathers, and all others who use our products and services. In meeting their needs, everything we do must be of high quality.
Innovation: We champion creativity and bold thinking. We encourage an entrepreneurial mindset and empower our employees to turn great ideas into reality.
Diversity, Equity, and Inclusion: We foster an inclusive environment where everyone can bring their authentic selves to work, feel a sense of belonging, and reach their full potential.

Work Style:

Collaborative and team-oriented
Data-driven and analytical
Adaptable and responsive to change
Patient-focused and empathetic

Self-Assessment Questions:

Do you have a proven track record of driving strategic initiatives and achieving results in a competitive environment?
Are you comfortable working in a cross-functional team and collaborating with various stakeholders to identify market opportunities and ensure brand compliance?
Do you have strong communication skills and the ability to present complex information in a clear and concise manner?

ASSUMPTION: Candidates who align with Johnson & Johnson's values and work style, and who can demonstrate a strong track record of achievement in a similar role, will be well-suited to this position.

⚠️ Potential Challenges

The role requires a high level of strategic thinking and the ability to work effectively in a cross-functional environment, which can be challenging at times
The role may require frequent travel, which can be demanding and time-consuming
The pharmaceutical industry is highly competitive and regulated, which can present unique challenges and complexities
The role may require working with sensitive patient information and maintaining strict confidentiality

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to navigate them effectively.

📈 Similar Roles Comparison

This role is similar to a Brand Manager role in the pharmaceutical industry, but with a focus on the gastroenterology therapeutic area and a greater emphasis on cross-functional collaboration and leadership
The role requires a higher level of strategic thinking and industry knowledge than similar roles in other industries
This role offers significant opportunities for professional growth and development within the company, compared to similar roles in smaller or less established organizations

ASSUMPTION: Candidates should research similar roles in the pharmaceutical industry and compare the requirements, responsibilities, and growth opportunities to gain a better understanding of this role and the industry as a whole.

📝 Sample Projects

Developing and executing a brand launch plan for a new gastroenterology product, including market research, competitive analysis, and tactical implementation
Conducting a brand audit and developing a strategic plan to improve brand performance and market share
Leading a cross-functional team to develop and execute a patient education campaign, including the creation of educational materials and the coordination of events and activities

ASSUMPTION: These sample projects are intended to provide an overview of the types of initiatives the Brand Manager may be responsible for leading and executing. The specific projects and their scope may vary depending on the candidate's experience and the company's current priorities.

❓ Key Questions to Ask During Interview

Can you describe the team structure and dynamics of the marketing department, and how this role fits within it?
How does the company support the professional growth and development of its employees, particularly in marketing and branding roles?
What are the key priorities for this role in the first 90 days, and how will my success be measured?
How does the company ensure that its brand management strategies are aligned with its overall business objectives and market trends?
What are the most challenging aspects of working in the pharmaceutical industry, and how does the company address these challenges?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company culture, and the industry as a whole, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and industry knowledge
Research the company and the pharmaceutical industry to demonstrate your understanding of the market and the role
Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

Share this job

Twitter Facebook Linkedin Email