Brand Manager- GEM & Levant

📌 Core Information

🔹 Job Title: Brand Manager - GEM & Levant

🔹 Company: Abbott Laboratories

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing annual marketing plans for assigned products
• Managing product portfolios, including launches, upgrades, and discontinuations
• Forecasting sales and investments, and managing budgets
• Project management and cross-functional team coordination
• Building relationships with key customers and opinion leaders

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement annual marketing plans for assigned products

✅ Manage product portfolios, including launches, upgrades, and discontinuations

✅ Forecast sales and investments, and manage budgets

✅ Project management and cross-functional team coordination

✅ Build relationships with key customers and opinion leaders

✅ Conduct joint field calls with sales teams to provide assistance and analyze market trends

✅ Develop and implement marketing programs and campaigns to drive brand growth

✅ Develop and execute digital marketing roadmaps and initiatives

✅ Ensure all business activities comply with relevant Acts, legal demands, and ethical standards

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, market trends, and competitive landscapes.

🎯 Required Qualifications

Education: A basic degree in pharmacy, veterinary, or medical sciences

Experience: Minimum of 5 years of sales/marketing experience within the pharma industry, with at least 2 years of experience in the marketing of Gulf and Emerging markets

Required Skills:

• Strategic planning and project management
• Cost control and budget management
• Customer development and relationship building
• Digital marketing experience
• Strong sales and marketing track record
• Fluent English (proficient in verbal and written communication)
• Excellent presentation skills
• Good knowledge of computer-based programs, including Excel and PowerPoint
• Must be driven, a team player, and possess strong business acumen and interpersonal skills

Preferred Skills:

• MBA in marketing
• Arabic language proficiency

ASSUMPTION: Candidates with an MBA in marketing and proficiency in Arabic will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 40,000 per month (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts
• On-site gym and cafeteria

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on Abbott's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the pharmaceutical industry, with a focus on branded generic pharmaceuticals, medical devices, diagnostics, and nutrition

Company Size: Abbott is a large, global company with over 100,000 employees worldwide

Founded: Abbott was founded in 1888 and is headquartered in Abbott Park, Illinois, USA

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott serves people in more than 160 countries

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott's large size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage

Reporting Structure: The Brand Manager reports directly to the Marketing Director for the GEM & Levant region

Work Arrangement: This role is on-site, with the possibility of remote work flexibility

Growth Opportunities:

• Potential advancement to Senior Brand Manager or other senior marketing roles within Abbott
• Expansion of responsibilities based on performance and business needs
• Cross-functional projects and collaborations with other Abbott business units

ASSUMPTION: Successful candidates will have opportunities for career growth within Abbott, based on their performance and the company's business needs.

🌍 Location & Work Environment

Office Type: Abbott's Dubai office is a modern, collaborative workspace with on-site amenities

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major commercial hub and a multicultural city in the United Arab Emirates
• The city offers a high standard of living, with excellent infrastructure, education, and healthcare facilities
• Dubai has a hot desert climate, with mild winters and very hot summers

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The Dubai office provides a modern, collaborative work environment with on-site amenities to support employee productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Marketing Director for the GEM & Levant region
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning skills
• Project management and cross-functional team coordination
• Customer development and relationship-building skills
• Digital marketing experience and proficiency
• Industry knowledge and market trends awareness

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
• Demonstrate your understanding of the pharmaceutical industry and market trends in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Abbott's company culture and values to show your fit for the organization

ATS Keywords: Marketing strategy, project management, customer development, digital marketing, pharmaceutical industry, market trends, teamwork, adaptability

ASSUMPTION: Abbott's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Customer Relationship Management (CRM) software
• Marketing automation and analytics tools
• Project management software (e.g., Asana, Trello, Jira)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary based on Abbott's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Respect
• Innovation
• Performance
• Stewardship

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and responsive to change
• Customer-centric and committed to quality and compliance

Self-Assessment Questions:

• How do you align with Abbott's value of innovation, and how have you demonstrated this in your previous roles?
• How comfortable are you working in a multicultural, diverse team environment, and how have you navigated this in previous roles?
• How do you ensure high-quality standards and compliance in your work, and how have you demonstrated this in your previous roles?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Abbott's company values and work style, with a focus on integrity, quality, respect, innovation, performance, and stewardship.

⚠️ Potential Challenges

• Managing a diverse portfolio of products with varying market positions and growth opportunities
• Operating in a dynamic and competitive market environment
• Balancing strategic planning and tactical execution in a fast-paced, results-driven organization
• Adapting to changes in market trends, customer needs, and competitive landscapes

ASSUMPTION: Successful candidates will have the skills and experience to navigate these challenges and drive results in a dynamic market environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the Gulf and Emerging markets, requiring a strong understanding of regional market trends and customer needs
• Compared to other pharmaceutical marketing roles, this position has a broader portfolio of products and a greater emphasis on digital marketing initiatives
• Career progression in this role may lead to senior marketing positions within Abbott or other global healthcare organizations

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions in the pharmaceutical industry.

📝 Sample Projects

• Developing and implementing a digital marketing roadmap to drive brand awareness and customer engagement for a new product launch in the Gulf region
• Conducting market research and customer segmentation analysis to inform marketing strategy and tactics for an established product portfolio in the Levant
• Managing a product upgrade campaign, including customer communication, training, and transition support, to minimize disruption and maximize customer satisfaction

ASSUMPTION: These sample projects illustrate the strategic, tactical, and customer-focused aspects of the Brand Manager role at Abbott.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and dynamics within the GEM & Levant region?
• How does Abbott support the professional development and growth of its marketing team members?
• What are the key priorities and focus areas for the Brand Manager role in the first 90 days?
• How does Abbott measure and evaluate the success of its marketing campaigns and initiatives?
• What are the most significant market trends and opportunities in the Gulf and Emerging markets for Abbott's product portfolio?

ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the organization, and demonstrate their interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Abbott's company culture and values to show your fit for the organization
• Follow up with the HR department one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.