📌 Core Information
- Job Title: Brand Manager H/F
- Company: Hyundai Motor Europe GmbH
- Location: La Garenne-Colombes, Île-de-France, France
- Job Type: On-site, Full-time
- Category: Automotive, Sales & Marketing
- Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Defining and driving the local vision for Genesis France in alignment with global brand strategy.
- Ensuring the achievement of operational targets in the French market.
- Collaborating with regional teams, HMF, GHQ, and GME to manage relationships with key stakeholders.
- Leading the GMF team with visible, inspirational management and autonomous KPI tracking.
- Supporting a long-term employee engagement strategy in partnership with HR.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic and demanding environment.
📋 Key Responsibilities
✅ Strategic Vision & Leadership:
- Define and implement Genesis France’s strategy in line with European and global objectives.
- Drive commercial performance while delivering a differentiated and premium customer experience.
- Collaborate closely with regional teams, HMF, GHQ, and GME.
- Foster a high-performance culture with a focus on service excellence and continuous improvement.
- Manage relationships with key stakeholders: internal management, investors, suppliers, and partners.
- Lead the GMF team with visible, inspirational management and autonomous KPI tracking.
- Support a long-term employee engagement strategy in partnership with HR.
✅ Sales Animation & Performance & Distribution:
- Responsible for operational business performance: Sales volumes (NC, UC, parts & accessories), Customer Experience, Marketing efficiency and effectiveness.
- Build retail operational excellence and develop the GMF monthly & annual commercial policy including financing offers.
- Create sales funnel dashboard; lead activity, offers made, order collection, order bank cover & inventory performance vs. targets.
- Create a collaborative B2B strategy with the HMF fleet team.
- Coordinate Genesis car integration in CPO label with HMF UC team.
- Influence & lead HCF to establish support mechanisms, RV setting, marketing support, etc.
- Implement OEM revenue management policies to optimise channel, residual value and net contribution margin performance.
- Devise supply chain processes to optimise flexibility inventory.
ASSUMPTION: This role involves a high level of coordination and collaboration with various teams to achieve operational targets.
✅ Marketing & Communication:
- Define marketing and media investment strategy to support brand growth and business objectives.
- Build agency briefs based on brand strategy and purchase funnel insights.
- Enhance digital presence (website, social media) and lead management strategy.
- Deploy IT tools in coordination with Hyundai platforms.
- Align with the Customer Experience team to meet the unique expectations of premium customers.
- Lead local product strategy development.
ASSUMPTION: This role requires a strong understanding of marketing strategies and digital platforms to enhance brand presence and customer experience.
✅ Network Development:
- Define the optimal investor and site footprint to meet long-term business goals with sustainable returns.
- Collaborate with the Network Development team to implement a Genesis performance scorecard with follow-up and escalation processes.
ASSUMPTION: This role involves strategic planning and collaboration with the Network Development team to optimize business growth.
🎯 Required Qualifications
Education:
- Bachelor’s or Master’s degree in Business, Sales, or a related field.
Experience:
- Extensive experience in Sales, Marketing, and Dealer Network Development within the automotive industry.
- Proven leadership and team management capabilities.
Required Skills:
- Fluent in both English and French.
- Excellent negotiation and interpersonal skills.
- Strong analytical and strategic thinking skills.
- Ability to thrive in a dynamic and demanding environment.
Preferred Skills:
- Experience in the premium automotive sector.
- Knowledge of Hyundai and Genesis brands.
ASSUMPTION: Given the premium nature of the Genesis brand, experience in the premium automotive sector would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth within the Hyundai Europe group.
- A dynamic and international work environment.
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available based on team needs and performance.
ASSUMPTION: The salary range is estimated based on market research and the requirements of the role. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Hyundai Motor Europe is a subsidiary of Hyundai Motor Company, a global automotive manufacturer known for its innovative and eco-friendly vehicles. The company operates in the competitive automotive industry, focusing on future mobility and sustainability.
- Company Size: Hyundai Motor Europe is a mid-sized company with 501-1,000 employees, providing a structured yet agile work environment.
- Founded: Hyundai Motor Company was founded in 1967, and Hyundai Motor Europe was established in 2000. The company has since grown into a leading player in the European automotive market.
- Company Description: Hyundai Motor Europe is committed to redefining mobility and investing in sustainable visions for the future of humanity. The company fosters a progressive mindset, can-do attitude, and clear vision, allowing employees the freedom to think without barriers and explore every possibility.
- Company Specialties: Automotive, Marketing, Sales, Aftersales, IT, Design, and Customer Experience.
Company Website:
http://www.hyundai.com/eu
ASSUMPTION: Hyundai Motor Europe is a dynamic and innovative company that values creativity, collaboration, and continuous improvement.
📊 Role Analysis
- Career Level: This role is a senior-level position, requiring extensive experience and strong leadership skills.
- Reporting Structure: The Brand Manager will report directly to the Genesis France Country Manager and collaborate closely with regional teams, HMF, GHQ, and GME.
- Work Arrangement: This role is on-site, based in La Garenne-Colombes, with the possibility of flexible working hours based on team needs and performance.
- Growth Opportunities: Hyundai Motor Europe offers opportunities for professional development and career growth within the group, including international assignments and leadership roles.
ASSUMPTION: This role provides ample opportunities for career growth and development within the Hyundai Europe group.
🌍 Location & Work Environment
- Office Type: On-site, with a modern and collaborative work environment.
- Office Location(s): La Garenne-Colombes, Île-de-France, France.
- Geographic Context: La Garenne-Colombes is a suburb of Paris, offering a mix of urban and suburban living with easy access to the city center.
- Work Schedule: Full-time, 40 hours per week, with flexible working hours based on team needs and performance.
ASSUMPTION: The on-site work environment at Hyundai Motor Europe fosters collaboration and innovation, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission. 2. Phone or video screening. 3. On-site interviews with key stakeholders. 4. Final decision and offer.
- Key Assessment Areas: Strategic thinking, leadership skills, negotiation and interpersonal skills, and language proficiency in English and French.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills.
- Research Hyundai Motor Europe and the Genesis brand to demonstrate your enthusiasm and understanding of the company and its products.
ATS Keywords: Strategic Vision, Leadership, Sales Performance, Marketing, Communication, Negotiation, Interpersonal Skills, Team Management, Customer Experience, Digital Presence, Network Development, Operational Excellence, B2B Strategy, Supply Chain Processes, KPI Tracking, Employee Engagement.
ASSUMPTION: Hyundai Motor Europe uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and department, but strong proficiency in Microsoft Office Suite is essential for this role.
👔 Cultural Fit Considerations
- Company Values: Progressive mindset, can-do attitude, clear vision, freedom to think without barriers, exploration of every possibility.
- Work Style: Collaborative, innovative, dynamic, agile, results-driven, customer-focused.
- Self-Assessment Questions:
- How do you align with Hyundai Motor Europe's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic and demanding environment, and how have you adapted to changes in the past?
- How does your personal work style fit with the collaborative and innovative work environment at Hyundai Motor Europe?
ASSUMPTION: Hyundai Motor Europe values employees who are passionate, innovative, and committed to driving the company's success in the competitive automotive market.
⚠️ Potential Challenges
- The competitive automotive market requires constant adaptation and innovation to maintain a strong market position.
- The premium nature of the Genesis brand demands high standards and exceptional customer experience.
- The dynamic and demanding work environment may require long hours and flexibility to meet operational targets.
- The need to collaborate with various teams and stakeholders may present challenges in communication and coordination.
ASSUMPTION: These challenges can be overcome through strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Brand Manager (Automotive): Responsible for defining and driving the local vision for a specific automotive brand, managing relationships with key stakeholders, and leading a team to achieve operational targets.
- Marketing Manager (Premium Automotive): Focuses on developing and implementing marketing strategies for premium automotive brands, enhancing digital presence, and managing agency relationships.
- Sales Manager (Automotive): Oversees sales operations, drives sales performance, and manages relationships with dealers and key stakeholders within the automotive industry.
ASSUMPTION: These roles share similarities with the Brand Manager H/F role at Hyundai Motor Europe, requiring strong leadership, strategic thinking, and industry-specific knowledge.
📝 Sample Projects
- Developing and implementing a strategic plan to increase market share for the Genesis brand in France.
- Coordinating the launch of a new Genesis model, including marketing campaigns, dealer training, and customer events.
- Analyzing sales performance data to identify trends, optimize inventory, and improve overall sales volume.
- Collaborating with regional teams, HMF, GHQ, and GME to develop and implement a Genesis performance scorecard with follow-up and escalation processes.
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and analytical nature of the Brand Manager H/F role at Hyundai Motor Europe.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the long-term vision for the Genesis brand in France?
- What are the most significant challenges facing the Genesis brand in the French market, and how can this role address them?
- How does Hyundai Motor Europe support the professional development and career growth of its employees?
- What is the company culture like at Hyundai Motor Europe, and how does it foster innovation and collaboration?
ASSUMPTION: These interview questions will help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this
link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills.
- Research Hyundai Motor Europe and the Genesis brand to demonstrate your enthusiasm and understanding of the company and its products.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
