📌 Core Information
🔹 Job Title: Brand Manager Haemophilia/Nephrology
🔹 Company: Sobi
🔹 Location: Cambridge, Cambridgeshire, United Kingdom
🔹 Job Type: Full-time, Hybrid (1 day per week in the office)
🔹 Category: Pharmaceuticals, Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Cambridge, UK) with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Supporting the omnichannel execution of haemophilia and nephrology portfolio across the UK and Ireland
- Managing digital platforms and campaigns using tools like Veeva, Salesforce, ON24, Drupal
- Collaborating with internal teams and agencies to produce compliant, engaging promotional materials
- Delivering insights and optimisation recommendations using tools like Qlik, Tableau, or Power BI
- Providing digital support for events, speaker meetings, and HCP engagement initiatives
ASSUMPTION: This role requires a strong understanding of digital marketing tools and a passion for driving impactful communication in the rare disease space.
📋 Key Responsibilities
✅ Supporting the omnichannel execution of the haemophilia and nephrology portfolio across the UK and Ireland
✅ Planning, managing, and analysing omnichannel campaigns across key platforms
✅ Collaborating with internal teams and agencies to produce compliant, engaging promotional materials
✅ Managing marketing assets and approval processes using Veeva PromoMats and CLM
✅ Delivering insights and optimisation recommendations using tools like Qlik, Tableau, or Power BI
✅ Providing digital support for events, speaker meetings, and HCP engagement initiatives
✅ Contributing to KOL planning with a digital engagement focus
✅ Supporting the sales team with training and digital content enablement
ASSUMPTION: This role involves occasional weekend and overnight travel to support events, congresses, and training sessions.
🎯 Required Qualifications
Education: Degree in Science, Business, Marketing, or a Digital-related field
Experience: Minimum 2 years' experience in pharmaceutical brand management within the UK
Required Skills:
- Proven success in digital and omnichannel marketing, ideally in rare disease, haematology, or nephrology
- Deep knowledge of ABPI and IPHA Codes of Practice; ABPI qualification desirable
- Proficiency in digital marketing tools and platforms such as Veeva, Salesforce Marketing Cloud, ON24, Drupal, Qlik/Tableau, and Adobe Creative Suite
- Excellent understanding of the NHS landscape, access, and funding pathways across the UK and Ireland
- Strong analytical, communication, and project management skills
- Highly collaborative, energetic, and adaptable in a fast-paced environment
- Full UK driving license
Preferred Skills:
- Experience working with Veeva, Salesforce, ON24, Drupal, Qlik, Tableau, or Power BI
- Knowledge of the rare disease landscape and patient access pathways
ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the NHS landscape will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Brand Manager role with 2-5 years of experience in the pharmaceutical industry)
Benefits:
- Emphasis on work/life balance
- Collaborative and team-oriented environment
- Opportunities for professional growth
- Diversity and Inclusion
- Competitive compensation for your work
- Making a positive impact to help ultra-rare disease patients who are in need of effective treatments
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role with 2-5 years of experience in the pharmaceutical industry. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sobi is a specialised international biopharmaceutical company focused on transforming the lives of people with rare diseases. They provide sustainable access to innovative therapies in the areas of haematology, immunology, and specialty indications.
Company Size: Sobi has over 1,900 employees in more than 30 countries, making it a mid-sized company with a global presence.
Founded: Sobi was founded in 2010 and has since grown to become a leading player in the rare disease space.
Company Description:
- Sobi is dedicated to rare diseases and committed to turning research into ground-breaking treatments
- The company partners with patients, partners, and stakeholders across the entire value chain to create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth
- Sobi's culture is focused on refusing to accept the status quo and finding new ways to help patients affected by rare diseases
Company Specialties:
- Orphan drugs
- Hereditary metabolic disorders
- Haemophilia
- Biopharmaceuticals
- Patient access
- Rare diseases
- Haematology
- Immunology
- And autoimmune
Company Website: http://www.sobi.com
ASSUMPTION: Sobi's focus on rare diseases and commitment to innovation make it an attractive employer for candidates interested in making a meaningful impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in pharmaceutical brand management, seeking to grow their career in the rare disease space.
Reporting Structure: The Brand Manager will report to the Marketing Manager - Haemophilia and collaborate with internal teams and agencies to deliver on key responsibilities.
Work Arrangement: This is a hybrid role, with an expectation of being at the office 1 day per week as a minimum, located at Sobi's UK office in Cambridge.
Growth Opportunities:
- Potential to grow within the marketing department or across other functions within the company
- Opportunities to work on multiple brands and products within the haemophilia and nephrology portfolio
- Chance to develop skills in digital marketing, omnichannel campaign management, and data analysis
ASSUMPTION: Candidates who demonstrate strong performance in this role may have opportunities to take on additional responsibilities or progress to more senior roles within the company.
🌍 Location & Work Environment
Office Type: Sobi's UK office is located in Cambridge, offering a collaborative and team-oriented environment.
Office Location(s): Cambridge, UK
Geographic Context:
- Cambridge is a city in the East of England, known for its rich history, world-class universities, and thriving biotech industry
- The city offers a high quality of life, with a mix of urban and rural environments, and a variety of cultural attractions
- Cambridge is well-connected by road, rail, and air, with easy access to London and other major cities
Work Schedule: Full-time, with occasional weekend and overnight travel required to support events, congresses, and training sessions
ASSUMPTION: Candidates who enjoy working in a collaborative, fast-paced environment and are comfortable with occasional travel will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing skills and experience
- Understanding of the NHS landscape and access pathways
- Cultural fit with Sobi's values and mission
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in digital marketing and pharmaceutical brand management
- Tailor your resume and cover letter to demonstrate your understanding of the NHS landscape and access pathways
- Prepare examples of successful digital campaigns or projects you've worked on
- Research Sobi's mission, values, and culture to show your alignment with the company
ATS Keywords: Digital marketing, omnichannel campaigns, brand management, haemophilia, nephrology, NHS, ABPI, IPHA, Veeva, Salesforce, ON24, Drupal, Qlik, Tableau, Power BI
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and demonstrate their understanding of the role's key responsibilities and the company's mission.
🛠️ Tools & Technologies
- Veeva, Salesforce, ON24, Drupal
- Qlik, Tableau, Power BI
- Adobe Creative Suite
ASSUMPTION: Proficiency in these tools and platforms is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Care: Sobi is committed to caring for patients, employees, and the communities they serve
- Ambition: Sobi strives to be the best in rare diseases, setting ambitious goals and working tirelessly to achieve them
- Urgency: Sobi acts with a sense of urgency, moving quickly to deliver innovative treatments to patients
- Ownership: Sobi takes ownership of their work, holding themselves accountable for delivering results
- Partnership: Sobi believes in the power of partnership, working collaboratively with patients, partners, and stakeholders to achieve their mission
Work Style:
- Collaborative: Sobi values a team-oriented approach to work, with a focus on open communication and mutual support
- Fast-paced: Sobi operates in a dynamic and fast-changing environment, requiring employees to be adaptable and responsive to change
- Innovative: Sobi encourages creativity and innovation, seeking out new ways to solve problems and drive growth
Self-Assessment Questions:
- Do you share Sobi's commitment to caring for patients and making a positive impact in the rare disease space?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you have a proven track record of driving impactful digital campaigns and delivering results?
ASSUMPTION: Candidates who align with Sobi's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Occasional weekend and overnight travel may be required to support events, congresses, and training sessions
- The role may involve working with sensitive patient information and navigating complex regulatory environments
- Sobi's focus on rare diseases may present unique challenges in terms of patient access and market size
- The role may require balancing multiple projects and priorities, with a need for strong organisational skills and time management
ASSUMPTION: Candidates should be comfortable with occasional travel, working with sensitive information, and navigating complex environments. Strong organisational skills and time management are essential for success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the rare disease space and the opportunity to work on multiple brands within the haemophilia and nephrology portfolio
- Compared to other brand management roles in the pharmaceutical industry, this role offers the chance to make a significant impact on a smaller scale, with a focus on ultra-rare diseases
- Career progression in this role may involve moving into more senior marketing roles within Sobi or exploring opportunities in other functions within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the rare disease space.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new haemophilia product in the UK and Ireland
- Analysing market data and competitor activity to inform brand strategy and optimise campaign performance
- Collaborating with internal teams and agencies to create compliant, engaging promotional materials for multiple brands within the haemophilia and nephrology portfolio
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Brand Manager may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the haemophilia and nephrology portfolio?
- What opportunities are there for growth and development within the marketing department or across other functions within the company?
- How does Sobi support work/life balance for employees in this role?
- What is the company's approach to digital marketing and innovation in the rare disease space?
ASSUMPTION: These questions will help candidates better understand the role's priorities, fit within the company, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and demonstrate your understanding of the role's key responsibilities and the company's mission
- Prepare examples of successful digital campaigns or projects you've worked on
- Research Sobi's mission, values, and culture to show your alignment with the company
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
