Brand Manager- Happy Elephant

📌 Core Information

🔹 Job Title: Brand Manager - Happy Elephant

🔹 Company: Lakanto

🔹 Location: Orem, UT, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Brand Management, Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand storytelling and growth for Happy Elephant, a natural home care brand
• Collaborating with cross-functional teams to bring campaigns, launches, and ideas to life
• Managing integrated marketing campaigns across digital, retail, email, social, and influencer platforms
• Conducting market research and monitoring performance metrics to inform strategic decisions

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on collaboration and project management.

📋 Key Responsibilities

✅ Own and evolve Happy Elephant’s brand identity, voice, and positioning

✅ Plan, build, and manage integrated marketing campaigns

✅ Write briefs and oversee content creation for photography, video, packaging, and copy

✅ Develop and execute go-to-market strategies for new products and seasonal campaigns

✅ Collaborate with R&D and sales on positioning, messaging, packaging, and launch timelines

✅ Oversee ecommerce and Amazon brand presence, ensuring accurate, optimized listings

✅ Work with performance marketing to develop creative assets that align with campaign goals

✅ Research, identify, and support opportunities for brand-aligned events and sponsorships

✅ Monitor industry trends and competitors to inform strategic decisions

✅ Gather and apply customer insights to strengthen messaging and product fit

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical assessment to drive brand growth and success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in brand marketing, CPG, or consumer product storytelling

Required Skills:

• Strong project management skills
• Proven success launching or managing consumer products
• Clear communicator and creative thinker
• Strong attention to detail and ability to maintain consistency across channels
• Familiarity with marketing tools such as Asana, Canva, Klaviyo, and Shopify

Preferred Skills:

• Experience in natural, sustainable, or refill-based product categories
• Interest in ingredient transparency, eco-packaging, and responsible production

ASSUMPTION: Candidates with experience in the natural or sustainable product space may have an advantage, but a strong passion for the brand's mission and values is equally important.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Brand Manager role with 2-5 years of experience in the CPG industry in Orem, UT)

Benefits:

• 27 Paid Days Off in Your First Year
• Excellent Medical, Vision & Dental
• Voluntary Short & Long Term Disability Coverage
• Optional 401K and HSA Matching Program
• Team Building Activities
• Free Products
• Meaningful work for a company doing good in the world!

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Lakanto operates in the food and beverage services industry, focusing on natural, zero-calorie sweeteners and health-conscious products.

Company Size: Lakanto is a mid-sized company with 51-200 employees, offering a collaborative and fast-moving work environment.

Founded: Lakanto was founded in 2015, focusing on monk fruit-based sweeteners and expanding into natural home care products with Happy Elephant.

Company Description:

• Lakanto is committed to providing natural, zero-calorie, and sugar-free products, focusing on monk fruit-based sweeteners and expanding into natural home care with Happy Elephant.
• The company prioritizes ingredient transparency, eco-packaging, and responsible production, aligning with consumers' values of health, simplicity, and environmental care.
• Lakanto supports the Borneo Conservation Trust, helping protect endangered wildlife and rainforest ecosystems.

Company Specialties:

• Zero Calorie Sweetener
• Gluten Free
• Sugar Free foods
• Sugar Free Chocolate
• Health & Wellness News
• and Monk Wisdom

Company Website: lakanto.com

ASSUMPTION: Lakanto's commitment to natural, sustainable, and eco-friendly products makes it an attractive choice for candidates passionate about these values.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in brand marketing or a related field.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and collaborate closely with cross-functional teams, including creative, sales, and product development.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific projects or meetings.

Growth Opportunities:

• As the company grows, there may be opportunities for the Brand Manager to take on additional responsibilities or move into a senior role.
• Lakanto's commitment to supporting employee development may provide opportunities for professional growth and learning.

ASSUMPTION: The Brand Manager role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the Happy Elephant brand.

🌍 Location & Work Environment

Office Type: Lakanto's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1470 W 1200 N, Orem, UT 84057, United States

Geographic Context:

• Orem is a family-friendly city located in Utah County, Utah, with a population of approximately 95,000.
• The city offers a high quality of life, with a strong sense of community, excellent schools, and numerous recreational opportunities.
• Orem is conveniently located near Provo, Utah, providing easy access to additional amenities and cultural attractions.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for project demands and meetings.

ASSUMPTION: The Orem office provides a collaborative and engaging work environment, with easy access to nearby amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Director and other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Brand management and marketing expertise
• Project management and organizational skills
• Cultural fit and alignment with Lakanto's mission and values
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your passion for natural, sustainable products and your understanding of the Happy Elephant brand.
• Prepare examples of your past work that showcase your creativity, strategic thinking, and execution skills.

ATS Keywords: Brand Management, Marketing, CPG, Consumer Product Storytelling, Project Management, Natural Products, Sustainable Products, Marketing Tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and project management skills, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Asana (Project Management)
• Canva (Graphic Design)
• Klaviyo (Email Marketing)
• Shopify (Ecommerce)

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates with experience in similar tools or a willingness to learn quickly will be well-suited for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Sustainability
• Customer Focus

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you share Lakanto's commitment to sustainability and eco-friendly practices?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong attention to detail and the ability to maintain consistency across channels?

ASSUMPTION: Candidates who align with Lakanto's values and work style will be well-suited for this role and thrive in the company's collaborative and fast-moving environment.

⚠️ Potential Challenges

• Managing multiple projects and timelines simultaneously may require strong organizational skills and prioritization.
• Working in a fast-paced environment may necessitate adaptability and flexibility.
• Balancing strategic thinking and hands-on execution may present unique challenges.
• Occasional travel for events, conferences, or meetings may be required.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position offers a unique opportunity to work for a mission-driven company focused on natural and sustainable products.
• This role may require more hands-on execution and project management than other Brand Manager positions, given the company's size and fast-paced environment.
• Career growth opportunities may be more limited in a mid-sized company like Lakanto, but the chance to make a significant impact on the brand's success is substantial.

ASSUMPTION: Candidates should consider the unique aspects of this role and weigh the benefits and challenges before applying.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new line of natural, eco-friendly cleaning products
• Managing a cross-functional team to create and launch a marketing campaign for an existing product, increasing sales by 20% within the first quarter
• Conducting market research and analyzing customer insights to inform product development and positioning

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking and execution required for this role.

❓ Key Questions to Ask During Interview

• How does Lakanto support the growth and development of its employees?
• What are the most significant challenges facing the Happy Elephant brand, and how can this role address them?
• How does Lakanto measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing within the marketing department and across other teams?
• How does Lakanto balance the need for innovation with the commitment to sustainability and eco-friendly practices?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lakanto careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past work that showcase your creativity, strategic thinking, and execution skills.
• Follow up with Lakanto one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.