Brand Manager, HCP Cetaphil

📌 Core Information

🔹 Job Title: Brand Manager, HCP Cetaphil

🔹 Company: Galderma

🔹 Location: Thornhill, ON

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for professional audiences
• Creating sales and marketing assets for healthcare professionals
• Collaborating with cross-functional teams to deploy sales and marketing strategies
• Evaluating and optimizing performance of marketing tactics
• Building brand relationships with Key Opinion Leaders (KOLs) and professional organizations

ASSUMPTION: This role requires a strong understanding of the dermatology market and a proven track record in executing strategies that drive sales and differentiate brands from the competition.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and tactics for professional audiences, including one- and three-year plans to improve recommendation positioning within Dermatology in Canada

✅ Assist in developing all professional sales and marketing assets

✅ Collaborate with Therapeutic Dermatology (Rx), Injectable Aesthetics (Ax), and Dermatological Skincare (Cx) teams to deploy sales and marketing strategies

✅ Measure the performance of all sales and marketing tactics and make recommendations based on market research and sales results

✅ Lead efforts to build relationships with Key Opinion Leaders (KOLs) in Dermatology and professional organizations

✅ Develop a strong understanding of the industry and competitors, translating market trends and research into new ideas for professional pieces and communication

✅ Manage marketing vendors, budget, and KPIs, assessing performance regularly

✅ Demonstrate financial acumen, including ROI analysis and P&L experience

✅ Develop and execute influencer marketing strategies and manage social media campaigns to enhance brand visibility and engagement

✅ Utilize digital media platforms to create and distribute content that drives brand awareness and professional engagement

✅ Develop and execute strategies to engage Key Opinion Leaders (KOLs) and professional influencers, creating targeted content and campaigns, and leveraging their influence to enhance brand credibility and reach

✅ Perform other duties as assigned

ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or meetings with Key Opinion Leaders (KOLs) and professional organizations.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Business, or a related field

Experience: Minimum of three years in CPG Marketing and/or Sales in Pharmacy/Health Care Professionals, preferably with Dermatology-specific experience. Proven track record in executing strategies that drive sales, differentiate from the competition, and generate incremental share of voice in the professional space with Health Care Providers.

Required Skills:

• Strong strategic thinking and execution abilities
• Excellent interpersonal skills
• Strong communication and presentation skills
• Ability to multi-task under pressure
• Working knowledge of all areas of Marketing, including influencer and social media management, and digital media capabilities

Preferred Skills:

• Experience in the dermatology or pharmaceutical industry
• Fluency in French

ASSUMPTION: Candidates with experience in the dermatology or pharmaceutical industry may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the pharmaceutical industry)

Benefits:

• Growth and development possibilities
• Excellent benefits program starting day one
• Pension program after one year of service (company contribution of up to 10%)
• Tuition Reimbursements
• Service awards program

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Galderma is a leading company solely dedicated to skin and advancing the future of dermatology. They deliver an innovative, science-based portfolio of sophisticated brands and services across Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology.

Company Size: Galderma has 5,001-10,000 employees globally, with a presence in approximately 90 countries. This size allows for ample opportunities for growth and collaboration while maintaining a focus on dermatology.

Founded: Galderma was founded in 1981 and has since dedicated its focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.

Company Description:

• Galderma is committed to advancing dermatology for every skin story
• They focus on delivering innovative, science-based solutions that meet individual consumer and patient needs
• Galderma works in partnership with healthcare professionals to ensure superior outcomes

Company Specialties:

• Dermatology
• Skin health
• Aesthetics
• Consumer Care
• Prescription

Company Website: http://www.galderma.com

ASSUMPTION: Galderma's commitment to dermatology and partnership with healthcare professionals creates an environment where applicants can make a meaningful impact on patients' lives.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution. It offers opportunities for growth and development within the marketing function.

Reporting Structure: The Brand Manager, HCP Cetaphil, will report directly to the Marketing Director, Consumer Business Unit and work closely with cross-functional teams, including Therapeutic Dermatology (Rx), Injectable Aesthetics (Ax), and Dermatological Skincare (Cx).

Work Arrangement: This is an on-site position, with the possibility of occasional travel to attend industry events, conferences, or meetings with Key Opinion Leaders (KOLs) and professional organizations.

Growth Opportunities:

• Expanding the role's scope to include additional brands or regions
• Transitioning into a leadership role within the marketing function
• Gaining experience in cross-functional collaboration and project management

ASSUMPTION: Galderma's size and focus on dermatology provide ample opportunities for growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: Galderma's Thornhill office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 13B Narabang Way, Belrose NSW 2085, Australia

Geographic Context:

• Thornhill is a suburb of Sydney, Australia, with a population of approximately 30,000 people
• The area is known for its natural beauty, with several parks and reserves nearby
• Thornhill offers a mix of urban and suburban living, with easy access to Sydney's CBD

Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. Flexible work arrangements may be available upon request and approval.

ASSUMPTION: Galderma's Thornhill office provides a collaborative and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening with the HR department
• In-depth interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Industry knowledge and market trends
• Cultural fit and alignment with Galderma's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategies and campaigns, focusing on those that drove sales and differentiated brands from the competition
• Research Galderma's brand portfolio and understand their commitment to dermatology and partnership with healthcare professionals

ATS Keywords: Marketing strategy, professional audience, sales and marketing assets, KOL relationships, market research, ROI analysis, P&L experience, influencer marketing, social media management, digital media capabilities

ASSUMPTION: Galderma's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive sales and differentiate brands in the professional space.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Galderma provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Galderma is committed to understanding and meeting the unique needs of each patient
• Expertise: Galderma's team of dermatology experts works tirelessly to advance the field and deliver innovative solutions
• Collaboration: Galderma fosters a culture of collaboration and teamwork, both internally and with external partners

Work Style:

• Galderma values strategic thinkers who can balance long-term vision with tactical execution
• The company encourages a data-driven approach to decision-making and continuous learning
• Galderma fosters a dynamic and inclusive work environment, where diversity is celebrated, and everyone has a voice

Self-Assessment Questions:

• How have you demonstrated patient-centricity in your previous roles?
• Can you provide an example of a time when you had to balance long-term vision with tactical execution?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: Galderma's culture values strategic thinking, collaboration, and a patient-centric approach, creating an environment where employees can make a meaningful impact on patients' lives.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or meetings with Key Opinion Leaders (KOLs) and professional organizations
• Galderma's size and focus on dermatology may present a steep learning curve for candidates new to the industry
• The role may require managing multiple projects and priorities simultaneously, demanding strong organizational skills and time management
• The competitive nature of the dermatology market may present challenges in differentiating Galderma's brands from competitors

ASSUMPTION: Galderma's size, focus on dermatology, and competitive market create opportunities for growth and development, as well as potential challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on professional audiences and Key Opinion Leader (KOL) relationships
• Unlike consumer-facing marketing roles, this role requires a deep understanding of the dermatology market and healthcare provider preferences
• Career progression in this role may lead to leadership positions within the marketing function or expanded responsibilities across Galderma's brand portfolio

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on professional audiences and Key Opinion Leader (KOL) relationships within the dermatology market.

📝 Sample Projects

• Developing and executing a marketing campaign targeted at dermatologists to increase brand awareness and recommendation for Cetaphil
• Collaborating with cross-functional teams to create sales and marketing assets for healthcare professionals, including product information sheets, educational materials, and promotional items
• Conducting market research to understand healthcare provider preferences and trends, and translating findings into actionable marketing strategies

ASSUMPTION: These sample projects illustrate the strategic thinking, collaboration, and tactical execution required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Galderma support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Galderma measure the success of its marketing campaigns, and how is this role expected to contribute to that success?
• What opportunities are there for collaboration with other departments or brands within Galderma?

ASSUMPTION: Asking these questions demonstrates your interest in the role and Galderma's culture, as well as your commitment to understanding the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing strategies that drove sales and differentiated brands from the competition
• Prepare examples of your marketing strategies and campaigns, focusing on those that demonstrate your ability to balance long-term vision with tactical execution
• Research Galderma's brand portfolio and understand their commitment to dermatology and partnership with healthcare professionals
• Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.