📌 Core Information
🔹 Job Title: Brand Manager Hematology
🔹 Company: GSK
🔹 Location: Verona, Veneto, Italy
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Pharmaceuticals, Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and promotional tactics for multiple myeloma
- Collaborating cross-functionally to enhance patient outcomes and access to treatments
- Analyzing market dynamics and competitive intelligence to inform strategy
- Partnering with global teams and external stakeholders to drive innovative initiatives
- Managing sales forecasts, budgets, and performance tracking
ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and analytical skills to succeed in the competitive hematology landscape.
📋 Key Responsibilities
✅ Develop and execute brand plans based on customer needs and market dynamics
✅ Strategically align products with marketplace needs through market research, data analysis, and insight generation
✅ Establish and maintain understanding of operating environment, market access dynamics, competitive intelligence, clinical data, and trends
✅ Lead localization of customer global materials and implementation of omnichannel plans
✅ Collaborate with sales force to ensure clear understanding and implementation of product marketing plans
✅ Partner with global team to ensure consistent market understanding and co-creation of overall strategy and assets
✅ Define sales forecasts and demand plans in collaboration with finance partner and marketing lead
✅ Responsible for ensuring the accuracy of the product budget, monitoring expenditures, and optimizing resource allocation to maximize impact
✅ Measure and track performance of key tactics
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance tracking, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: BS/BA or Master's degree in marketing or a related field
Experience: 5-10 years of experience in brand management, with a focus on onco-hematology
Required Skills:
- Fluent in Italian and English
- Proven experience in brand management in the pharmaceutical industry
- Strong analytical skills and ability to adapt strategies based on market dynamics
- Ability to learn new concepts and data quickly
- Tenacity to gain buy-in and move new ideas through the approval process
- Ability to conceive, develop, and execute multi-channel marketing and/or business plans
Preferred Skills:
- Proven experience in marketing roles in a pharmaceutical company in multiple myeloma
- Previous experience in an international role
- Scientific degree
ASSUMPTION: Given the competitive nature of the hematology landscape, candidates with relevant experience and a strong analytical background are likely to be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level brand manager in Italy)
Benefits:
- Permanent contract in an inclusive environment
- Smart Working up to 50% for eligible roles
- Performance Reward
- Company car
- Flexible Benefits
- Company Healthcare Plan
- Integrative Pension Fund
- Employee Assistance Programme
- Personal Parcel Delivery Service
- Local Nursery Agreement
- Free Company Canteen
- Coffee Corners
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Italy. Actual compensation may vary based on candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals, with a focus on vaccines, specialty, and general medicines
Company Size: 10,001+ employees (Global) - Large, established organization with a wide range of career opportunities
Founded: 1904 (as GlaxoSmithKline plc) - Over a century of experience in the pharmaceutical industry
Company Description:
- Focuses on the science of the immune system and new platform and data technologies
- Invests in four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology
- Committed to uniting science, technology, and talent to get ahead of disease together
Company Specialties:
- Pharmaceutical products and vaccines
- Global presence with operations in over 150 countries
- Dedicated to improving the quality of human life by enabling people to do more, feel better, and live longer
Company Website: www.gsk.com
ASSUMPTION: GSK is a well-established pharmaceutical company with a strong global presence and a commitment to innovation and improving patient outcomes.
📊 Role Analysis
Career Level: Mid-level brand management role with potential for growth and progression
Reporting Structure: Reports directly to the Marketing Lead, with cross-functional collaboration with sales, medical, and market access functions
Work Arrangement: Hybrid (2 days on-site) with flexible working arrangements
Growth Opportunities:
- Progression to senior brand management roles or other marketing leadership positions
- Expansion into global roles or other therapeutic areas
- Development of skills and expertise through cross-functional collaboration and training opportunities
ASSUMPTION: This role offers strong growth potential within a large, established organization, with opportunities for both vertical and horizontal career progression.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site) with remote work options
Office Location(s): Verona, Veneto, Italy
Geographic Context:
- Verona is located in the Veneto region of northern Italy, with a population of approximately 265,000
- Known for its rich history, cultural attractions, and scenic setting along the Adige River
- Offers a high quality of life with a mix of urban and rural environments
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance, while the scenic location of Verona offers a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Adaptability and resilience in the face of market dynamics
- Cultural fit and alignment with GSK values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the hematology landscape and market dynamics
- Prepare examples of your ability to adapt strategies based on new data and market trends
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: Brand Management, Hematology, Multiple Myeloma, Market Research, Data Analysis, Strategic Planning, Cross-Functional Collaboration, Hybrid Work, Flexible Working
ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, strategic thinking, and cultural fit, with a strong emphasis on the candidate's ability to succeed in the competitive hematology landscape.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for the pharmaceutical industry and can be learned through on-the-job training or previous experience.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Transparency
- Respect
- Integrity
- Inclusion
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient
- Innovative and forward-thinking
- Patient-centric and focused on improving outcomes
Self-Assessment Questions:
- How do you ensure that patient needs remain at the center of your initiatives?
- How do you adapt your strategies based on new data and market trends?
- How do you collaborate effectively with cross-functional teams in a hybrid work environment?
ASSUMPTION: GSK values a patient-focused, collaborative, and innovative work culture, with a strong emphasis on data-driven decision-making and adaptability.
⚠️ Potential Challenges
- Competitive hematology landscape requiring strong analytical skills and strategic thinking
- Balancing short-term tactical execution with long-term strategic planning
- Managing multiple stakeholders and cross-functional teams in a hybrid work environment
- Keeping up with the latest market trends and data in a rapidly evolving industry
ASSUMPTION: This role presents unique challenges related to the competitive nature of the hematology landscape, the need for strong analytical skills, and the requirement to balance short-term tactical execution with long-term strategic planning.
📈 Similar Roles Comparison
- Brand Manager, Hematology (GSK) vs. Senior Brand Manager, Hematology (Competitor) - Differences in experience level, salary, and scope of responsibilities
- Hematology market dynamics and competitive landscape - Industry-specific context and trends
- Career path comparison - Opportunities for growth and progression within GSK vs. other pharmaceutical companies
ASSUMPTION: While this role shares similarities with other brand management positions in the hematology space, it offers unique opportunities for growth and progression within GSK's large, established organization.
📝 Sample Projects
- Developing a multi-channel promotional campaign for a new multiple myeloma treatment
- Conducting market research and data analysis to inform brand strategy
- Collaborating with cross-functional teams to enhance patient outcomes and improve access to innovative treatments
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this brand management role in the hematology space.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of brand managers?
- What are the key priorities for this role in the first 90 days?
- How does the company foster a culture of innovation and adaptability in the face of market dynamics?
- What opportunities are there for growth and progression within the brand management function or other marketing leadership roles?
- How does the company ensure that patient needs remain at the center of its initiatives?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your ability to adapt strategies based on new data and market trends
- Showcase your ability to work effectively in a hybrid work environment
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
