Brand Manager, Henkel Consumer Brands

📌 Core Information

🔹 Job Title: Brand Manager, Henkel Consumer Brands

🔹 Company: Henkel group

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Flexible work scheme with flexible hours and work from anywhere policy for up to 30 days per year)

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of marketing strategies for Henkel's leading brand
• Managing innovation rollouts and activations, including BTL, trade marketing, and digital activities
• Collaborating with cross-functional teams and stakeholders to drive brand growth and deliver engaging consumer experiences
• Tracking brand performance and taking action measures based on analysis

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive brand success.

📋 Key Responsibilities

✅ Assuming full-fledged responsibility of company’s leading brand

✅ Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands

✅ Managing yearly marketing planning of innovation rollouts and activations with full range of BTL, trade marketing and digital activities

✅ Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Sales, Supply Chain, and Production teams accordingly

✅ Budget steering of respective brands to reach overall GP target

✅ Developing & executing brand strategies and activities to build brand awareness, distribution and growth

✅ Tracking responsible brands' market performance and monitoring P&L. Taking specific action measures according to analysis.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance tracking to ensure brand success.

🎯 Required Qualifications

Education: BSc/BA in Business Administration, Marketing or in a relevant field

Experience: Minimum 5 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility

Required Skills:

• Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
• Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
• Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
• Advanced user of MS Office applications along with PowerBI and NielsenIQ

Preferred Skills:

• Experience working with cross-functional teams in a multinational corporation
• Familiarity with the FMCG industry and consumer brands

ASSUMPTION: Candidates with a strong marketing background, excellent communication skills, and experience working with cross-functional teams will be best suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Brand Manager role in Turkey with 5-10 years of experience is TRY 25,000 - 40,000 per month (€2,500 - €4,000).

Benefits:

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

Working Hours: Full-time position with standard working hours (40 hours/week) and flexible hours policy

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. The Consumer Brands division includes well-known brands such as Persil, Schwarzkopf, and Fa.

Company Size: Henkel is a large multinational corporation with over 47,000 employees worldwide. This size offers diverse growth opportunities and a well-established infrastructure.

Founded: Henkel was founded in 1876 and has a long-standing legacy of innovation, responsibility, and sustainability.

Company Description:

• Henkel operates in two business areas: Adhesive Technologies and Consumer Brands
• The company holds leading positions in both industrial and consumer businesses
• Henkel is headquartered in Düsseldorf, Germany, and is one of the most internationally aligned German-based companies in the global marketplace

Company Specialties:

• Adhesive Technologies
• Consumer Brands
• Innovation, responsibility, and sustainability

Company Website: www.henkel.com

ASSUMPTION: Henkel's large size and global presence offer candidates diverse growth opportunities and exposure to international markets.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Marketing Director.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including Sales, Supply Chain, and Production.

Work Arrangement: This is a hybrid role with a flexible work scheme, including flexible hours and a work-from-anywhere policy for up to 30 days per year.

Growth Opportunities:

• Progression to a Senior Brand Manager or Marketing Manager role
• Expansion into international markets or different business areas within Henkel
• Development of leadership and management skills through collaboration with cross-functional teams

ASSUMPTION: This role offers strong growth potential within Henkel's diverse and international organization.

🌍 Location & Work Environment

Office Type: Henkel's Istanbul office is a modern, collaborative workspace with a hybrid work model.

Office Location(s): Türk Henkel, Istanbul Istanbul, Tepeüstü-Ümraniye-Istanbu, 34771, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub
• The city offers a mix of modern and traditional experiences, with a vibrant business environment
• Istanbul has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: Standard working hours (40 hours/week) with flexible hours policy and work-from-anywhere option for up to 30 days per year

ASSUMPTION: Istanbul's diverse cultural and business environment offers a stimulating work experience for candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with cross-functional team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing strategy development and execution
• Cross-functional team collaboration and communication
• Problem-solving and analytical skills
• Brand management and performance tracking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Henkel's business and the Brand Manager role
• Prepare examples of successful marketing campaigns or projects you've led

ATS Keywords: Brand Management, Marketing Strategies, Cross-Functional Collaboration, Budget Management, Market Performance Tracking, Communication Skills, Analytical Skills, Problem-Solving, MS Office, PowerBI, NielsenIQ

ASSUMPTION: Henkel's application process is designed to assess candidates' marketing skills, strategic thinking, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• PowerBI
• NielsenIQ
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using MS Office Suite, PowerBI, and NielsenIQ, as well as other relevant project management tools.

👔 Cultural Fit Considerations

Company Values:

• Pioneering
• Responsibility
• Sustainability

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you have a proven track record of driving brand success through innovative marketing campaigns?

ASSUMPTION: Henkel values candidates who are pioneering, responsible, and sustainable in their approach to marketing and brand management.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, dynamic work environment
• Working in a large, multinational corporation with diverse cultural and business environments

ASSUMPTION: These challenges can be overcome by strong communication skills, effective project management, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position offers a higher level of responsibility and autonomy
• Henkel's large size and global presence provide unique growth opportunities and exposure to international markets
• This role requires a strong balance of strategic thinking and hands-on execution, which may differ from other marketing positions

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other Brand Manager positions.

📝 Sample Projects

• Developing and executing a marketing strategy for a new product launch
• Managing a team to execute a large-scale event or campaign
• Analyzing market data to inform brand positioning and marketing tactics

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Brand Manager role at Henkel.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Henkel support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Henkel measure the success of its marketing campaigns and brand performance?
• What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and company culture at Henkel.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with Henkel's HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.