Brand Manager - Hybrid Remote

📌 Core Information

🔹 Job Title: Brand Manager - Hybrid Remote

🔹 Company: COBS Bread

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Vancouver, BC)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing media strategies across digital, social, and traditional channels
• Creating best-in-class in-store brand experiences and merchandising strategies
• Ensuring brand compliance and leading brand training across internal and external teams
• Collaborating with sales, retail partners, and creative teams to maintain brand consistency
• Overseeing multiple projects and meeting tight deadlines

ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on driving brand awareness and engagement across various channels and touchpoints.

📋 Key Responsibilities

✅ Lead effective paid and owned media strategies, planning, executing, and optimizing campaigns

✅ Monitor media trends, consumer insights, and competitor activity to inform media strategy

✅ Develop and execute best-in-class in-store brand experiences and merchandising strategies

✅ Collaborate with sales, retail partners, and creative teams to ensure brand consistency and excellence in execution

✅ Maintain product labelling, packaging design, and uniform guidelines, and lead refresh as required

✅ Own brand guidelines and ensure their application across all internal and external assets

✅ Lead brand training and onboarding for partners, agencies, and internal teams to maintain consistency

✅ Audit and review creative executions

✅ Other responsibilities as assigned.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and project management, with a strong focus on driving brand engagement and sales.

🎯 Required Qualifications

Education: Bachelor’s Degree with concentration in Marketing, Communications, or Advertising is an asset

Experience: 3+ years of experience in a Retail or Consumer Goods environment, with a proven ability to lead a team of Coordinators and Specialists

Required Skills:

• Strong Project Management skills in overseeing multiple projects and meeting tight deadlines
• Excellent verbal and written communication skills with strength in presentations and copywriting
• Experience with a franchise-based business model highly desirable
• Experience working with a retail merchandising role desirable

Preferred Skills:

• Bilingual or multilingual skills
• Experience with specific marketing tools and platforms

ASSUMPTION: Candidates with relevant experience in retail or consumer goods, strong project management skills, and excellent communication abilities are well-suited for this role.

💰 Compensation & Benefits

Salary Range: $75,000 to $85,000 per year, based on experience

Benefits:

• Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
• Work from home reimbursement to ensure you're set up for success
• Competitive salary, bonus, and vacation plan
• Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
• Paid sick and personal leave days
• Subsidized wellness program, and paid day for community service and volunteer time
• Professional development and career progression opportunities
• High level of autonomy and responsibility
• Complimentary self-serve kitchen of fresh produce, deli meats, and COBS Bread products

Working Hours: Full-time, with a combination of in-office and remote work

ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the level of responsibility and autonomy required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees

Founded: 2003

Company Description:

• COBS Bread is the fastest-growing bakery concept in Canada, with over 180 bakeries across the country
• Part of a global bakery network with over 700 locations across Australia, New Zealand, Canada, and the USA
• Bakes fresh products in-house all day, every day, and donates unsold items to local charities

Company Specialties:

• Baking
• Franchise
• Customer service
• Loyalty
• Bread, croissants, and pastries

Company Website: www.cobsbread.com

ASSUMPTION: COBS Bread offers a dynamic, driven, high-achieving, close-knit, and fun-loving work environment with opportunities for professional development and career progression.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career progression

Reporting Structure: Reports to the Senior Marketing Manager, Brand & Retail Experience

Work Arrangement: Hybrid, with a combination of working in the Vancouver Support Office and remotely

Growth Opportunities:

• Potential to grow within the marketing team or explore other opportunities within the organization
• Chance to work on high-impact projects and initiatives that drive brand engagement and sales
• Opportunities for professional development and career progression

ASSUMPTION: This role offers a high level of autonomy and responsibility, with opportunities for growth and career progression within the marketing team or the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of working in the Vancouver Support Office and remotely

Office Location(s): 1100 Melville St, Vancouver, BC V6E 4A6, CA

Geographic Context:

• Vancouver, BC is a vibrant, multicultural city with a mild climate and numerous outdoor activities
• The city offers a high quality of life, with excellent dining, arts, and cultural scenes
• Vancouver is a hub for the tech and startup industries, with a thriving job market

Work Schedule: Full-time, with a combination of in-office and remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the senior leadership team
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
• Research COBS Bread's brand, values, and culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Brand Manager, Marketing, Media Strategy, Retail Experience, Brand Compliance, Project Management, Team Development, Consumer Insights, Creative Execution, Brand Training, Merchandising Strategies, Digital Marketing, Social Media, Traditional Marketing, Packaging Design, Sales Collaboration

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, communication, and leadership skills, as well as their cultural fit with COBS Bread.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design and creative tools (e.g., Adobe Creative Suite, Canva, Sketch)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Freshness
• Quality
• Customer focus
• Integrity
• Teamwork

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Passionate about the COBS Bread brand and products

Self-Assessment Questions:

• How do you embody the COBS Bread values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
• How do you approach project management and ensuring that projects are completed on time and within budget?

ASSUMPTION: Candidates who align with COBS Bread's values and work style, and can demonstrate their fit through their responses to self-assessment questions, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including franchisees, retail partners, and internal teams
• Adapting to a fast-paced and dynamic work environment
• Ensuring brand consistency across a diverse range of channels and touchpoints

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work collaboratively to overcome challenges and drive brand engagement and sales.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position in other retail or consumer goods companies
• However, the franchise-based business model and focus on in-store brand experiences set it apart from other roles in the industry
• Career progression opportunities may include roles such as Senior Brand Manager, Director of Marketing, or other leadership positions within the marketing team or the broader organization

ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this position and how it compares to other opportunities in the field.

📝 Sample Projects

• Developing and executing a multi-channel media campaign to drive brand awareness and engagement
• Creating and implementing an in-store brand experience that increases foot traffic and sales
• Conducting a brand audit and refresh to ensure consistency and relevance across all touchpoints

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and initiatives, and how they have driven brand engagement and sales in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does COBS Bread support the professional development and career growth of its employees?
• What are the biggest challenges facing the brand and marketing team in the coming year, and how can this role help address them?
• How does COBS Bread approach collaboration and communication with franchisees and retail partners?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the company and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through COBS Bread's careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
• Research COBS Bread's brand, values, and culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.