Brand Manager – Ice Cream (BD)

📌 Core Information - Job Title: Brand Manager – Ice Cream (BD) - Company: Unilever - Location: Mumbai HO, India - Job Type: Full-Time - Category: Marketing - Ice Cream - Date Posted: May 22, 2025 - Experience Level: 0-2 years - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Crafting the right marketing mix for Ice Cream brands across various markets. - Leading cross-functional teams to deliver innovative projects, including R&D, Supply Chain, Finance, and Customer Marketing & Insights. - Overseeing packaging development and creating communication strategies for market delivery. - Activating digital-only communications and influencer marketing models relevant to the target audience. - Delivering omnichannel marketing to ensure seamless offline and online actions. ASSUMPTION: This role requires a strong understanding of the Ice Cream market, consumer behavior, and digital marketing trends. The ideal candidate will have experience working with cross-functional teams and managing projects from inception to launch. 📋 Key Responsibilities ✅ Brand Development & Management: - Craft the right marketing mix for Ice Cream brands across markets, including pricing, positioning, product, and packaging. - Lead cross-functional project teams for the delivery of projects. - Oversee packaging development, product development, and testing for innovations. ✅ Communication & Asset Creation: - Brief and create communication for the delivery of innovations in each market, working in conjunction with Customer Marketing & Insights and creative agencies. - Lead 360-degree asset creation (TV, Print, POSM, and Digital) and gatekeeping processes. ✅ Market & Category Assessment: - Conduct market, category, and brand assessments for each market responsible. - Liaise with local teams to ensure projects fit country requirements and scope. - Find opportunities from local/global offerings to launch in India, first through e-commerce and then across premium MT. ASSUMPTION: The role involves a high level of collaboration with local teams and stakeholders, requiring strong communication and project management skills. 🎯 Required Qualifications Education: - Master’s degree in Marketing or Business Administration. Experience: - Minimum 1.5 years of experience in marketing or marketing services. Required Skills: - Excellent written and verbal communication skills in English. - Strong project management skills, with experience leading cross-functional teams. - Understanding of customers and shoppers. - Experience in the development and launch of consumer and shopper-relevant innovations and relaunches. - Bias for action, global mindset, consumer centricity, and project management skills. Preferred Skills: - Experience in the Ice Cream industry or FMCG sector. - Proficiency in using PRM and data for omnichannel marketing. ASSUMPTION: While not explicitly stated, experience in the Ice Cream industry or FMCG sector would be beneficial for this role. Proficiency in using PRM and data for omnichannel marketing is also highly desirable. 💰 Compensation & Benefits Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location) Benefits: - Competitive benefits package, including health insurance, retirement plans, and employee discounts on Unilever products. - Opportunities for professional development and career growth within the organization. Working Hours: Full-time, Monday to Friday, with flexibility for project demands. ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role in India, with 0-2 years of experience. The actual salary may vary depending on the candidate's qualifications and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Unilever operates in the FMCG sector, with a strong presence in the Ice Cream category. The company is known for its iconic brands and commitment to sustainability and social responsibility. Company Size: Unilever is a large multinational corporation with over 10,000 employees in India alone and a global workforce of over 140,000. This means there are ample opportunities for career growth and learning from experienced professionals. Founded: Unilever was founded in 1929, with a rich history and strong brand portfolio. Company Description: - Unilever is a purpose-driven company, committed to making sustainable living commonplace. - The company has a strong focus on innovation, with a dedicated R&D team working on new products and technologies. - Unilever offers a diverse and inclusive work environment, with opportunities for employees to grow both personally and professionally. Company Specialties: - Consumer Goods - Food - Home Care - Personal Care - Refreshments - Marketing & Advertising - Retail - Digital - Ice Cream - Nutrition - Sustainability - Beauty & Wellbeing - Innovation Company Website: www.unilever.com ASSUMPTION: Unilever's commitment to sustainability and social responsibility is a key aspect of its company culture and is reflected in its business operations and product offerings. 📊 Role Analysis Career Level: This role is suitable for early-career marketing professionals looking to gain experience in brand management and project leadership. Reporting Structure: The Brand Manager will report directly to the Brand Development Manager and work closely with cross-functional teams, including R&D, Supply Chain, Finance, and Customer Marketing & Insights. Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or projects. Growth Opportunities: - Opportunities to work on high-impact projects and collaborate with cross-functional teams. - Exposure to various aspects of brand management and project leadership. - Potential for career progression within the Unilever organization. ASSUMPTION: This role offers significant growth opportunities for early-career marketing professionals looking to gain experience in brand management and project leadership. 🌍 Location & Work Environment Office Type: Unilever's Mumbai HO office is a modern, collaborative workspace with state-of-the-art facilities. Office Location(s): Mumbai HO, India Geographic Context: - Mumbai is the financial capital of India and a major commercial hub, offering ample opportunities for networking and professional growth. - The city is known for its diverse culture, vibrant food scene, and bustling nightlife. - Mumbai has a tropical wet and dry climate, with hot and humid summers and mild winters. Work Schedule: Full-time, Monday to Friday, with flexibility for project demands. ASSUMPTION: Mumbai offers a dynamic work environment with ample opportunities for professional growth and networking. The city's diverse culture and vibrant atmosphere make it an exciting place to live and work. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. In-depth interviews with the hiring manager and other stakeholders. 4. Final round of interviews, which may include a case study or presentation. Key Assessment Areas: - Problem-solving skills and analytical thinking. - Communication and interpersonal skills. - Cultural fit and alignment with Unilever's values. - Knowledge of the Ice Cream market and consumer behavior. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities. - Research Unilever's company culture and values to demonstrate your cultural fit. ATS Keywords: Brand Manager, Ice Cream, Marketing Mix, Project Management, Cross-Functional Teams, Innovation, Consumer Behavior, Digital Marketing ASSUMPTION: Unilever's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. Preparing for behavioral and situational interview questions will help you demonstrate your qualifications for the role. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, Jira) - Marketing automation tools (e.g., Marketo, HubSpot) - Data analysis tools (e.g., Google Analytics, Tableau) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) ASSUMPTION: Proficiency in using Microsoft Office Suite and project management tools is essential for this role. Familiarity with marketing automation, data analysis, and Adobe Creative Suite tools would be an asset. 👔 Cultural Fit Considerations Company Values: - Integrity - Respect - Responsibility - Entrepreneurship Work Style: - Collaborative and inclusive team environment. - Focus on innovation and continuous improvement. - Strong emphasis on results-driven performance. Self-Assessment Questions: 1. How do you demonstrate Unilever's core values in your daily work? 2. Describe a time when you had to work with a diverse team to achieve a common goal. How did you ensure everyone's voices were heard? 3. How do you stay updated with the latest trends and innovations in the Ice Cream market and consumer behavior? ASSUMPTION: Unilever places a strong emphasis on cultural fit and alignment with its core values. Candidates who can demonstrate a strong fit with these values and a collaborative work style will be well-suited to this role. ⚠️ Potential Challenges 1. Managing multiple projects and deadlines simultaneously. 2. Working with cross-functional teams and stakeholders with varying priorities and expectations. 3. Adapting to a dynamic and fast-paced work environment. 4. Navigating a large organization with a diverse range of products and brands. ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills. Candidates who can thrive in a dynamic and fast-paced environment will be well-suited to this role. 📈 Similar Roles Comparison 1. Brand Manager vs. Product Manager: While both roles involve managing brands or products, the Brand Manager role focuses more on marketing and communication strategies, while the Product Manager role is responsible for the product's lifecycle, from development to launch and retirement. 2. Ice Cream Industry vs. FMCG: The Ice Cream industry has unique seasonal trends and consumer behavior, which may differ from other FMCG categories. Candidates with experience in the Ice Cream industry may have a better understanding of these nuances. 3. Career Path: The Brand Manager role can lead to career progression within Unilever, with opportunities to move into senior brand management, marketing management, or other related roles. ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the Ice Cream industry can help candidates determine if this role is the right fit for their career goals. 📝 Sample Projects 1. Ice Cream Innovation Launch: Develop and launch a new Ice Cream innovation, including market research, packaging design, pricing strategy, and marketing communication plan. 2. Brand Repositioning: Conduct a brand audit and reposition an existing Ice Cream brand to better resonate with target consumers and drive sales growth. 3. Digital Marketing Campaign: Create and execute a digital marketing campaign to promote an Ice Cream brand, leveraging social media, influencer marketing, and e-commerce platforms. ASSUMPTION: These sample projects provide a glimpse into the types of initiatives a Brand Manager might work on, highlighting the role's focus on innovation, marketing, and project leadership. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall brand strategy for Unilever's Ice Cream portfolio? 2. What are the key priorities for this role in the first 90 days? 3. How does Unilever support the professional development and growth of its Brand Managers? 4. What is the typical career path for a Brand Manager within Unilever? 5. How does Unilever approach sustainability and social responsibility in its Ice Cream business? ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and growth opportunities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and leadership abilities. 4. Research Unilever's company culture and values to demonstrate your cultural fit. 5. Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.