📌 Core Information
🔹 Job Title: Brand Manager, Jack Daniel’s Spirit-Based RTDs
🔹 Company: Brown-Forman Corporation
🔹 Location: Louisville Campus, Kentucky, Louisville
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with up to 40% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading U.S. marketing strategy and execution for Jack Daniel’s Spirit-Based RTDs
- Collaborating with Coca-Cola Red Tree Beverages on portfolio management
- Developing and implementing annual strategic marketing plans
- Managing brand budgets and P&L, demonstrating financial acumen
- Conducting market research and competitive analysis
- Championing innovation and new product development
- Overseeing paid and owned media strategies and performance
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. It involves significant partnership management and travel.
📋 Key Responsibilities
✅ Lead the development and execution of annual strategic marketing plans for Jack Daniel’s Spirit-Based RTDs
✅ Manage brand budgets and P&L, achieving business results and demonstrating financial accountability
✅ Lead development of briefs and manage agency of record from diagnostics to strategy development to execution and evaluation
✅ Conduct market research and competitive analysis to identify opportunities and threats
✅ Collaborate with cross-functional teams to drive brand growth and achieve business objectives
✅ Champion innovation and new product development, collaborating with cross-functional teams to bring new products to market
✅ Lead strategic planning and oversight of paid and owned media, ensuring alignment with communications goals and driving accountability to paid and owned media investments
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and stakeholder management. It requires strong leadership and presentation skills.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business, or a related field
Experience: 5+ years of experience working in marketing and/or brand management in the Spirits, Beverage, or Consumer Packaged Goods Industry
Required Skills:
- Strategic Thinking
- Leadership Skills
- Presentation Skills
- Financial Planning and Management
- Cross-Functional Collaboration
- Innovation and New Product Development
- Consumer Insights
- Partnership Management
Preferred Skills:
- Experience in the spirits or beverage industry
- Experience working with Coca-Cola or similar beverage companies
ASSUMPTION: Candidates with experience in the spirits or beverage industry and familiarity with Coca-Cola's partnership model may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 (based on industry standards for mid-senior level marketing roles in the spirits industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off and holiday schedule
- Employee discounts on Brown-Forman products
- Professional development opportunities
Working Hours: Full-time, with up to 40% travel required
ASSUMPTION: Salary range is estimated based on industry standards for mid-senior level marketing roles in the spirits industry. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: Large (5,001-10,000 employees)
Founded: 1870
Company Description:
- Brown-Forman Corporation is a premium spirits company with a portfolio of brands including the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft.
- The company operates in more than 170 countries and has a team of approximately 5,700 employees worldwide.
- Brown-Forman is committed to responsible drinking and sustainable business practices.
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company with a strong global presence and a portfolio of premium spirits brands.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Brand Manager, Jack Daniel’s RTDs
Work Arrangement: On-site with up to 40% travel required
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on high-profile brands and campaigns
- Chance to develop leadership and management skills through cross-functional collaboration and team management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression, brand exposure, and skill development.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Louisville Campus, Kentucky, Louisville
Geographic Context:
- Louisville is the largest city in Kentucky and is located in the state's northern region
- The city is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby
- Louisville offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major U.S. cities
Work Schedule: Full-time, with up to 40% travel required
ASSUMPTION: Louisville offers a diverse and vibrant urban environment with a lower cost of living compared to other major U.S. cities. The work schedule for this role requires significant travel, which may impact work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Case study or presentation as part of the interview process
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Financial acumen and budget management
- Presentation and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Be ready to discuss your experience with brand management, market research, and new product development
- Demonstrate your understanding of the spirits industry and the Jack Daniel’s brand
ATS Keywords: Brand Manager, Jack Daniel’s, Spirit-Based RTDs, Marketing Strategy, Coca-Cola, Partnership Management, Market Research, New Product Development, Budget Management
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing strategic thinking, leadership, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., Keynote, Prezi)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools. Familiarity with project management and presentation software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Collaboration
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you align with Brown-Forman's core values of integrity, respect, responsibility, collaboration, and excellence?
- Are you comfortable working in a collaborative and team-oriented environment, with a focus on achieving results and driving business growth?
- Do you have strong leadership and strategic thinking skills, with the ability to adapt to change and drive innovation?
ASSUMPTION: Brown-Forman values a collaborative and results-driven work environment, with a focus on integrity, respect, and excellence. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing a high volume of travel (up to 40%)
- Balancing multiple priorities and deadlines
- Navigating a large and complex organization
- Working with diverse stakeholders, including internal teams and external partners
ASSUMPTION: This role presents unique challenges related to travel, time management, organizational navigation, and stakeholder management. Candidates should consider these factors when evaluating the role.
📈 Similar Roles Comparison
- This role is similar to other brand manager positions in the spirits or beverage industry, but with a focus on the growing RTD category
- Compared to other brand manager roles, this position may require more travel and partnership management
- Career progression in this role may lead to senior brand manager or marketing director positions within the company
ASSUMPTION: This role is similar to other brand manager positions in the spirits or beverage industry, but with unique considerations related to the RTD category, travel, and partnership management. Career progression in this role may follow a typical marketing career path within the company.
📝 Sample Projects
- Developing and executing a marketing campaign for a new Jack Daniel’s Spirit-Based RTD product launch
- Conducting market research to identify consumer trends and preferences in the RTD category
- Managing a partnership with Coca-Cola Red Tree Beverages to optimize the Jack Daniel’s and Coca-Cola RTD portfolio
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the role, with a focus on driving business growth and achieving results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Jack Daniel’s RTDs?
- What are the most significant challenges facing the Jack Daniel’s RTD portfolio, and how can this role address them?
- How does Brown-Forman support the growth and development of its marketing team members?
- What is the company's approach to work-life balance, given the travel requirements of this role?
ASSUMPTION: These interview questions are designed to assess the strategic focus, collaborative nature, and growth opportunities of the role, as well as the company's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
