Brand Manager Jr - Grecka (B2B)

📌 Core Information

🔹 Job Title: Brand Manager Jr - Grecka (B2B)

🔹 Company: Fibra

🔹 Location: Huechuraba, Santiago Metropolitan Region, Chile

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing strategic marketing plans for Grecka with a focus on awareness, positioning, demand generation, and commercial growth.
• Analyzing key metrics and proposing continuous improvements.
• Coordinating with external agencies for campaigns, content generation, and other marketing initiatives.
• Collaborating with cross-functional teams to drive marketing efforts and ensure alignment with commercial objectives.

ASSUMPTION: This role requires a proactive and initiative-driven individual who can thrive in a dynamic environment and contribute to the growth of the Grecka brand.

📋 Key Responsibilities

✅ Execute the strategic marketing plan for Grecka, focusing on awareness, positioning, demand generation, and commercial growth.

✅ Analyze key metrics (conversion, leads, margin, time of response, NPS, SOP, etc.) and propose improvements.

✅ Estandarize the measurement of marketing actions and build dashboards for tracking progress.

✅ Define and manage pricing strategies, supporting commercial decision-making with data and insights.

✅ Coordinate external agencies for campaigns, design, media, and production of materials (physical and digital).

✅ Generate strategic content to support prospecting and sales efforts.

✅ Improve customer experience (B2B) by identifying opportunities for enhancement and designing loyalty initiatives.

✅ Collaborate with other departments to generate internal commitment towards marketing actions.

✅ Manage the marketing budget, ensuring efficiency, control, and alignment with commercial objectives.

ASSUMPTION: The ideal candidate will have strong analytical skills, be able to work independently, and have a solid understanding of the B2B marketing landscape.

🎯 Required Qualifications

Education: Ingeniería Comercial, Ingeniería en Alimentos, or a related field.

Experience: Minimum 3 years leading strategic marketing projects (exclusive).

Required Skills:

• Experience working with commercial indicators (conversion, leads, NPS, SOP, etc.).
• Intermediate to advanced Excel skills.
• Ability to structure dashboards and reports with a commercial focus.

Preferred Skills:

• Experience with CRM, automation platforms, and data visualization tools (desirable).
• Experience in B2B environments or companies in the food, consumer goods, or technical sectors (desirable).

ASSUMPTION: Candidates with a strong academic background and relevant work experience in marketing will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not specified. However, based on industry standards for a Brand Manager Jr role in Chile with 2-5 years of experience, the estimated salary range is CLP 3,500,000 - CLP 5,000,000 per year.

Benefits:

• Complementary Insurance
• Internal Training

Working Hours: Monday to Thursday from 8:00 AM to 5:30 PM, Friday until 4:30 PM.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Gas distribution

Company Size: 51-200 employees

Founded: 1853

Company Description:

• GasValpo is the oldest gas distribution company in Chile, distributing natural gas to over 105,000 customers through its 1,500 kilometers of network in various regions.
• The company is committed to innovation, high service standards, and is recognized as one of the best companies to work for in Chile.

Company Specialties:

• Gas distribution

Company Website: http://www.gasvalpo.cl

ASSUMPTION: GasValpo's extensive experience and commitment to innovation make it an attractive employer for candidates seeking a stable and forward-thinking work environment.

📊 Role Analysis

Career Level: Junior to Mid-level

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site, with some flexibility for remote work.

Growth Opportunities:

• Potential career progression to Brand Manager or similar roles within the marketing department.
• Opportunities to work on diverse projects and gain experience in various aspects of marketing.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Huechuraba, Santiago Metropolitan Region, Chile

Geographic Context:

• The Santiago Metropolitan Region is the most populous region in Chile, with a diverse range of industries and cultural attractions.
• Huechuraba is a commune located in the northern part of the region, offering a mix of urban and suburban environments.

Work Schedule: Monday to Friday, with flexible hours for remote work.

ASSUMPTION: The Santiago Metropolitan Region offers a dynamic and vibrant work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and reporting
• Collaboration and communication skills
• Problem-solving and initiative

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research the company and its marketing efforts to demonstrate your interest and understanding of the brand.

ATS Keywords: Marketing strategy, data analysis, dashboard creation, pricing management, content generation, customer experience, collaboration, budget management, CRM, automation tools, Excel, B2B experience, commercial indicators, project leadership, strategic thinking, initiative

ASSUMPTION: GasValpo's hiring process is designed to assess candidates' marketing skills and cultural fit, with a focus on finding the best fit for the team and the company's long-term goals.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Microsoft Office Suite (Excel, PowerPoint, Word)

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Focus on continuous improvement and learning

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments?
• Are you a strong team player with excellent communication skills?
• Are you committed to continuous learning and improvement?

ASSUMPTION: Candidates who align with GasValpo's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders
• Adapting to a dynamic and changing work environment
• Meeting and exceeding performance expectations in a competitive industry

ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Coordinator position in other companies, with a focus on strategic planning, execution, and analysis.
• However, this role is unique in its focus on the B2B gas distribution industry and the specific needs of Grecka's customers.
• Career progression in this role could lead to positions such as Senior Brand Manager, Marketing Manager, or similar roles within the marketing department.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and the specific requirements of this position.

📝 Sample Projects

• Developing and executing a marketing campaign to increase brand awareness among commercial customers
• Analyzing customer data to identify trends and opportunities for improvement in customer experience
• Coordinating with external agencies to create marketing materials and campaigns that align with Grecka's brand identity

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and customer service?
• What are the most significant challenges facing the Grecka brand, and how can this role address them?
• How does GasValpo support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.gasvalpo.cl
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research the company and its marketing efforts to demonstrate your interest and understanding of the brand.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.