📌 Core Information
🔹 Job Title: Brand Manager (w/m/d), 60%
🔹 Company: Coop
🔹 Location: Basel, Basel-Stadt, Switzerland
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies to enhance brand awareness and market share
- Collaborating with cross-functional teams to ensure brand consistency and alignment with business objectives
- Analyzing market trends and competitor activities to inform strategic decision-making
- Managing and mentoring junior team members to drive brand success
ASSUMPTION: This role requires a strong understanding of the Swiss retail market and consumer behavior, as well as the ability to work effectively in a large, established organization.
📋 Key Responsibilities
✅ Develop and implement brand strategies to increase brand awareness and market share
✅ Collaborate with cross-functional teams to ensure brand consistency across all touchpoints
✅ Analyze market trends and competitor activities to inform strategic decision-making
✅ Manage and mentor junior team members to drive brand success
✅ Monitor and report on brand performance metrics
ASSUMPTION: This role may require occasional travel to other Coop locations in Switzerland to coordinate with regional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in brand management or a related field
Required Skills:
- Proven experience in brand management or a related field
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills in German and English
- Ability to work effectively in a team and manage junior team members
- Strong project management skills and the ability to manage multiple projects simultaneously
Preferred Skills:
- Experience in the retail industry
- Fluency in French
- Knowledge of the Swiss market and consumer behavior
ASSUMPTION: Due to the part-time nature of this role, candidates with relevant experience but less than the specified education requirements may still be considered.
💰 Compensation & Benefits
Salary Range: CHF 70,000 - 90,000 per year (pro-rated for part-time position) based on experience and qualifications. This estimate is based on industry standards for brand manager roles in Switzerland.
Benefits:
- Generous pension plan
- Employee discounts on Coop products and services
- Flexible working hours and remote work options
- Opportunities for professional development and training
Working Hours: 24 hours per week, with flexibility to work additional hours as needed. This role follows a standard Swiss workweek with core hours from 8:00 AM to 5:00 PM.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Coop is one of Switzerland's largest retailers, operating over 2,300 stores and employing more than 90,000 people nationwide.
Company Size: 10,001+ employees. As a large organization, Coop offers a wide range of career opportunities and benefits from significant resources and infrastructure.
Founded: 1852. Coop has a long history in Switzerland and has played a significant role in shaping the country's retail landscape.
Company Description:
- Coop is a Swiss retailer, wholesaler, and producer, offering a wide range of products and services to its customers
- The company is committed to acting responsibly towards its people, regions, and ecosystems
- Coop is proud of its numerous brands and products, which cater to diverse customer needs and preferences
Company Specialties:
- Retail
- Wholesale
- Production
Company Website: coop.ch
ASSUMPTION: As a large, established organization, Coop may have more structured processes and hierarchies compared to smaller companies.
📊 Role Analysis
Career Level: Early career to mid-level. This role offers an opportunity to gain experience in brand management and develop skills in strategic thinking, team leadership, and project management.
Reporting Structure: The Brand Manager reports directly to the Head of Brand Management and works closely with cross-functional teams, including marketing, sales, and product management.
Work Arrangement: Part-time, on-site. This role requires regular presence in the Basel office to collaborate with team members and stakeholders.
Growth Opportunities:
- Progression to a full-time role or a senior brand management position
- Expansion into other areas of marketing or management within the organization
- Development of leadership and mentoring skills through managing junior team members
ASSUMPTION: Due to the part-time nature of this role, growth opportunities may be limited compared to full-time positions.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The Basel office is one of Coop's main hubs and houses various departments, including marketing, sales, and management.
Office Location(s): Thiersteinerallee 14, Basel, 4002, CH
Geographic Context:
- Basel is a major Swiss city located in the northwest of the country, near the borders with France and Germany
- The city is known for its vibrant cultural scene, historic architecture, and international atmosphere
- Basel offers a high quality of life, with excellent public transportation, education, and healthcare systems
Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 5:00 PM. Flexible working hours and remote work options are available.
ASSUMPTION: As a large organization, Coop may have more formal work environments and structures compared to smaller companies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Teamwork and collaboration skills
- Cultural fit and alignment with Coop's values
Application Tips:
- Highlight relevant experience in brand management or a related field
- Demonstrate a strong understanding of the Swiss retail market and consumer behavior
- Showcase your ability to work effectively in a team and manage junior team members
- Prepare examples of successful brand management projects or campaigns
ATS Keywords: Brand management, strategic thinking, market analysis, team leadership, project management, retail industry, Swiss market, consumer behavior
ASSUMPTION: As a large organization, Coop may have a more structured application process and require additional documentation or assessments compared to smaller companies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brand24, YouGov, NetBase)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, SPSS, R)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Quality
- Reliability
- Customer focus
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Customer-focused and service-oriented
Self-Assessment Questions:
- Do you share Coop's commitment to acting responsibly towards people, regions, and ecosystems?
- Are you able to work effectively in a team and collaborate with cross-functional stakeholders?
- Do you have a strong customer focus and a passion for delivering high-quality products and services?
ASSUMPTION: As a large, established organization, Coop may place a strong emphasis on cultural fit and alignment with its core values.
⚠️ Potential Challenges
- The part-time nature of this role may limit growth opportunities compared to full-time positions
- Working in a large organization may require navigating complex hierarchies and decision-making processes
- The retail industry can be competitive and fast-paced, requiring adaptability and resilience
- The Swiss market may present unique challenges due to its multilingual and multicultural nature
ASSUMPTION: The specific challenges faced in this role may vary depending on the individual's skills, experience, and personal circumstances.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work in the Swiss retail industry and gain experience in a large, established organization
- Brand managers in the retail industry may face different challenges and require different skills compared to those in other industries, such as consumer goods or technology
- This role offers an opportunity to develop leadership and mentoring skills through managing junior team members
ASSUMPTION: The specific comparisons and differences between this role and similar positions may vary depending on the individual's career goals and preferences.
📝 Sample Projects
- Developing and implementing a brand awareness campaign for a new product launch
- Conducting market research and analyzing consumer behavior to inform brand strategy
- Managing a team of junior brand managers to coordinate a rebranding effort across multiple touchpoints
ASSUMPTION: The specific projects and tasks associated with this role may vary depending on the organization's priorities and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall brand management strategy for the organization?
- What opportunities are there for professional development and growth within the brand management team?
- How does the organization support work-life balance for part-time employees?
- What is the team's approach to collaboration and decision-making, and how does this role contribute to that process?
ASSUMPTION: The specific questions asked during the interview may vary depending on the individual's interests, concerns, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in brand management and the Swiss retail market
- Prepare examples of successful brand management projects or campaigns to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
