📌 Core Information
🔹 Job Title: Brand Manager (ka) marki Lech
🔹 Company: Asahi Europe & International
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Brand Management, Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Co-creating and implementing the brand development strategy for Lech, focusing on marketing projects rooted in pop culture.
- Managing marketing projects across ATL and BTL, ensuring consistency and analyzing brand performance.
- Collaborating with creative, media, and event agencies to ensure smooth project execution.
- Developing long-term partnership strategies to ensure Lech's presence at major cultural events in Poland.
- Leading and motivating the brand team to drive Lech's success.
ASSUMPTION: This role requires a strong understanding of the Polish market and consumer preferences, as well as excellent analytical and project management skills.
📋 Key Responsibilities
✅ Co-create and implement the brand development strategy for Lech, focusing on marketing projects rooted in pop culture.
✅ Manage marketing projects across ATL and BTL, ensuring consistency and analyzing brand performance.
✅ Collaborate with creative, media, and event agencies to ensure smooth project execution.
✅ Develop long-term partnership strategies to ensure Lech's presence at major cultural events in Poland.
✅ Lead, develop, motivate, and inspire the brand team to drive Lech's success.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 4 years of experience in brand marketing, including 2 years in independent brand management.
Required Skills:
- Proven passion for brand marketing and a strong understanding of the Polish market and consumer preferences.
- Excellent analytical and project management skills.
- Creativity and the ability to think outside the box.
- Strong strategic thinking and the ability to consider multiple perspectives.
- Proven ability to manage and lead teams.
- Fluency in Polish and English.
Preferred Skills:
- Experience in the FMCG industry.
- Knowledge of the beer market in Poland.
- Experience working with creative, media, and event agencies.
ASSUMPTION: Candidates with experience in brand management for alcoholic beverages or experience working with cultural events may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, based on industry standards for a mid-level brand manager role in Warsaw. This estimate takes into account the experience level, location, and the company's size.
Benefits:
- Family Medical Package
- Access to MyBenefit Platform
- Additional Life Insurance
- Beer Allowance (24 bottles per month)
- Paid Volunteer Days (2 days per year)
- Training Package (including e-learning and course funding)
Working Hours: Full-time, 40 hours per week, with flexible hours and the option to work from home two days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Asahi Europe & International operates in the Food and Beverage Services industry, with a focus on beer, spirits, soft drinks, and food. They are part of the Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange.
Company Size: Asahi Europe & International has 10,001+ employees globally, with a presence in 9 countries and 19 production facilities across Europe.
Founded: The company was founded in 1886 and has a rich history in the beverage industry.
Company Description:
- Asahi Europe & International is the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell.
- The company is committed to conducting its business responsibly, with regard to the environment and society, and offers a wide choice of non-alcoholic options.
- They inspire consumers to enjoy their beers responsibly and educate consumers on the adverse effects alcohol may have on society when not consumed in moderation.
Company Specialties:
- Beverages
- Beer
- Cider
- Brewery
- Breweries
- Brewing
Company Website: http://www.asahiinternational.com
ASSUMPTION: Asahi Europe & International is a global company with a strong presence in Europe, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with the opportunity for growth and development within the company.
Reporting Structure: The Brand Manager (ka) marki Lech will report directly to the Brand Marketing Manager and will oversee a team of brand specialists.
Work Arrangement: This role offers a hybrid work arrangement, with three office days per week and two remote workdays.
Growth Opportunities:
- Opportunities for career progression within the brand marketing team or other departments within the company.
- Access to a comprehensive training package, including e-learning and course funding.
- Exposure to a wide range of marketing projects and cultural events, providing opportunities for professional development.
ASSUMPTION: The company's global presence and diverse brand portfolio offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The company's Warsaw office is located in the city center, at ul. Emilii Plater 53.
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- The Warsaw office is conveniently located near public transportation, making it easily accessible from various parts of the city.
- Warsaw offers a vibrant cultural scene, with numerous events, museums, and historical sites, providing ample opportunities for leisure and entertainment.
- The city has a well-developed infrastructure, with a modern public transportation system and numerous parks and green spaces.
Work Schedule: Full-time, 40 hours per week, with flexible hours and the option to work from home two days per week.
ASSUMPTION: The hybrid work arrangement and central office location provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews with the hiring manager and other team members.
- Final interview with the Brand Marketing Manager.
Key Assessment Areas:
- Cultural fit and understanding of the company's values.
- Brand marketing expertise and strategic thinking.
- Analytical skills and problem-solving abilities.
- Leadership and team management skills.
- Fluency in Polish and English.
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills.
- Demonstrate your understanding of the Polish market and consumer preferences in your application materials.
- Prepare examples of your past brand marketing projects and their outcomes to discuss during the interview.
ATS Keywords: Brand Marketing, Marketing Projects, Pop Culture, ATL, BTL, Consumer Insights, Strategic Thinking, Team Leadership, Polish Market, Consumer Preferences, Beer Industry
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, SPSS)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and tasks assigned to the Brand Manager (ka) marki Lech.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: Conducting business responsibly, with regard to the environment and society.
- Innovation: Continuously improving and seeking new opportunities to drive growth and success.
- Collaboration: Working together to achieve common goals and drive results.
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving growth.
- Collaborative and team-oriented, with a strong emphasis on open communication and knowledge sharing.
- Adaptable and flexible, with a willingness to take on new challenges and learn from experiences.
Self-Assessment Questions:
- Do you share Asahi Europe & International's commitment to conducting business responsibly, with regard to the environment and society?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on delivering results and driving growth?
- Do you thrive in a collaborative and team-oriented work environment, with a strong emphasis on open communication and knowledge sharing?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging and time-consuming.
- The Polish beer market is competitive, and the role may involve responding to market trends and competitor activities.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
- The role may require occasional travel to attend cultural events and meetings with partners and agencies.
ASSUMPTION: The Brand Manager (ka) marki Lech will need to be proactive, organized, and adaptable to overcome these potential challenges.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position offers a unique focus on marketing projects rooted in pop culture and a strong emphasis on cultural events and partnerships.
- The Polish beer market is competitive, and the role requires a strong understanding of the local market and consumer preferences.
- Career progression in this role may involve moving into a senior brand manager position or exploring opportunities within the company's global brand portfolio.
ASSUMPTION: Candidates with experience in brand management for alcoholic beverages or experience working with cultural events may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a marketing campaign for Lech, centered around a major cultural event in Poland, such as the Warsaw Film Festival or the Wianki (Wreaths) Festival.
- Conducting market research to identify trends and opportunities in the Polish beer market and developing strategies to capitalize on these insights.
- Collaborating with creative, media, and event agencies to develop and execute a integrated marketing campaign for Lech, targeting a specific consumer segment, such as young professionals or beer enthusiasts.
ASSUMPTION: The specific projects assigned to the Brand Manager (ka) marki Lech may vary depending on the company's priorities and the market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand marketing department?
- How does the company support the professional development of its employees, particularly in the brand marketing team?
- What are the most challenging aspects of working on marketing projects rooted in pop culture, and how has the company addressed these challenges in the past?
- How does the company measure the success of its brand marketing efforts, and how does this role contribute to those metrics?
- What opportunities are there for growth and development within the brand marketing team or other departments within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers website.
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills, with a focus on the Polish market and consumer preferences.
- Prepare examples of your past brand marketing projects and their outcomes to discuss during the interview.
- If selected for an interview, be prepared to discuss your understanding of the Polish beer market and your ideas for driving Lech's success.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
