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Brand Manager- Lakanto

Lakanto
Full-time
On-site
Orem, Utah, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager - Lakanto

πŸ”Ή Company: Lakanto

πŸ”Ή Location: Orem, Utah, United States

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Brand Management, Marketing

πŸ”Ή Date Posted: July 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading Lakanto's brand story and growth in the wellness food space
  • Collaborating with cross-functional teams to execute marketing campaigns and product launches
  • Managing brand identity and overseeing content creation
  • Developing go-to-market strategies for new products and seasonal campaigns
  • Monitoring industry trends and competitors to inform strategic decisions

ASSUMPTION: This role requires a strong background in brand marketing, with a focus on consumer products and health food categories. Excellent project management skills and attention to detail are crucial for success in this position.

πŸ“‹ Key Responsibilities

βœ… Own and evolve Lakanto’s brand identity, voice, and positioning

βœ… Plan, build, and manage integrated marketing campaigns

βœ… Write briefs and oversee content creation, ensuring all photography, video, packaging, and copy are on brand

βœ… Collaborate with social media team to ensure all content is on brand and aligned with brand/campaign goals

βœ… Develop and execute go-to-market strategies for new products and seasonal campaigns

βœ… Collaborate with R&D and sales on positioning, messaging, packaging, and launch timelines

βœ… Work with ecommerce team to ensure everything on the website and ecommerce platforms is on brand

βœ… Identify and support opportunities for brand-aligned events and sponsorships

βœ… Assist in planning, coordinating, and attending expos, sampling events, and local activations

βœ… Work with the creative and sales teams to create brand kits and marketing assets for partner and industry events

βœ… Track industry trends and competitors to inform strategic decisions

βœ… Gather and apply customer insights to strengthen messaging and product fit

βœ… Monitor performance metrics across channels and recommend improvements

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in brand marketing, CPG, or food marketing

Required Skills:

  • Strong project management skills
  • Proven success launching or managing consumer products
  • Clear communicator and creative thinker
  • Strong attention to detail and ability to maintain consistency across channels
  • Experience in health food, nutrition, or functional food categories
  • Familiarity with Asana, Canva, Klaviyo, Shopify, or other marketing tools

Preferred Skills:

  • Experience in event planning and coordination
  • Fluency in Spanish or other languages

ASSUMPTION: While not explicitly stated, having experience with marketing tools and a background in health food or nutrition is highly preferred for this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Brand Manager with 3-5 years of experience in the CPG sector)

Benefits:

  • 27 Paid Days Off in Your First Year (12 Paid Holidays and 15 PTO)
  • Excellent Medical, Vision & Dental
  • Voluntary Short & Long Term Disability Coverage
  • Optional 401K
  • Optional HSA Matching Program
  • Team Building Activities
  • Free Products
  • Meaningful work for a company doing good in the world!

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with the required experience level. Actual compensation may vary based on factors such as performance and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Lakanto operates in the competitive food and beverage services industry, focusing on health and wellness products. The company specializes in monk fruit sweeteners, providing a sugar-free alternative for consumers seeking healthier options.

Company Size: Lakanto is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: Lakanto was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

  • Lakanto is a leading brand in the health and wellness sector, specializing in monk fruit sweeteners
  • The company is committed to cultivating a culture of innovation and collaboration, where every team member's input is valued and encouraged
  • Lakanto is passionate about inspiring healthier choices and applying cutting-edge food science principles to develop better-for-you products

Company Specialties:

  • Monk fruit sweeteners
  • Health and wellness products
  • Functional food innovation

Company Website: http://www.lakanto.com

ASSUMPTION: Lakanto's focus on health and wellness products and commitment to innovation make it an attractive employer for candidates interested in the functional food industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand marketing, seeking to grow their careers in the CPG sector.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including marketing, creative, sales, and product development.

Work Arrangement: This is an on-site position, requiring the Brand Manager to work from Lakanto's headquarters in Orem, Utah. However, some flexibility may be available for remote work, depending on the company's policies and the individual's needs.

Growth Opportunities:

  • As Lakanto continues to grow, there may be opportunities for the Brand Manager to take on additional responsibilities or move into a leadership role
  • The company's focus on innovation and collaboration may provide opportunities for the Brand Manager to gain experience in new areas or contribute to strategic decision-making

ASSUMPTION: Lakanto's commitment to growth and innovation creates opportunities for the Brand Manager to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Lakanto's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1470 W 1200 N, Orem, UT 84057, United States

Geographic Context:

  • Orem is a city located in Utah County, Utah, with a population of approximately 95,000 residents
  • The city is known for its family-friendly atmosphere, high-quality schools, and proximity to outdoor recreation opportunities
  • Orem is located near Provo, the largest city in Utah County, and is part of the Provo-Orem metropolitan area

Work Schedule: The Brand Manager is expected to work a standard full-time schedule, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: Lakanto's modern, collaborative work environment and the city of Orem's family-friendly atmosphere may appeal to candidates seeking a positive work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Marketing Director and other team members
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Brand management experience and achievements
  • Project management skills and ability to juggle multiple timelines
  • Communication and collaboration skills
  • Cultural fit and alignment with Lakanto's values

Application Tips:

  • Tailor your resume and cover letter to highlight your brand management experience and achievements in the CPG or food marketing sectors
  • Demonstrate your understanding of Lakanto's products and mission in your application materials
  • Prepare examples of successful brand campaigns or product launches you've worked on, focusing on your role and the outcomes

ATS Keywords: Brand Marketing, CPG, Food Marketing, Project Management, Consumer Products, Health Food, Nutrition, Functional Food, Marketing Tools

ASSUMPTION: Lakanto's interview process is designed to assess the candidate's brand management experience, communication skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and achievements in detail.

πŸ› οΈ Tools & Technologies

  • Asana (project management)
  • Canva (graphic design)
  • Klaviyo (email marketing)
  • Shopify (ecommerce platform)

ASSUMPTION: Familiarity with these marketing tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Purpose-driven

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you thrive in a dynamic, collaborative work environment?
  • Are you passionate about health and wellness and committed to making a positive impact?
  • Do you have experience managing brands in the CPG or food marketing sectors?

ASSUMPTION: Lakanto's culture is focused on innovation, collaboration, and purpose-driven work. Candidates should be able to demonstrate their alignment with these values and work styles in their application materials and interviews.

⚠️ Potential Challenges

  • Managing multiple projects and timelines simultaneously
  • Balancing strategic thinking with day-to-day execution
  • Working in a fast-paced, growing company with evolving priorities
  • Adapting to changes in the health and wellness market and consumer preferences

ASSUMPTION: These challenges are common in brand management roles, particularly in fast-growing companies like Lakanto. Candidates should be prepared to discuss their strategies for managing these challenges in their application materials and interviews.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional CPG companies, Lakanto focuses exclusively on health and wellness products, allowing the Brand Manager to specialize in this growing market
  • Lakanto's commitment to innovation and collaboration may provide more opportunities for the Brand Manager to contribute to strategic decision-making than in larger, more hierarchical organizations
  • As a mid-sized company, Lakanto offers a more intimate work environment and closer relationships with senior leadership than larger corporations

ASSUMPTION: Candidates should consider the unique aspects of Lakanto's business model and company culture when evaluating this opportunity against other brand management roles.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new monk fruit sweetener product line
  • Managing a rebranding campaign to better reflect Lakanto's commitment to health and wellness
  • Collaborating with the sales team to create marketing materials for a major industry trade show

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Brand Manager may undertake in this role. Actual projects may vary based on the company's priorities and the individual's skills and interests.

❓ Key Questions to Ask During Interview

  • How does Lakanto support the professional development of its brand management team?
  • What are the most significant challenges facing the brand management team in the next 12 months, and how can this role contribute to addressing them?
  • How does Lakanto measure the success of its brand management efforts, and how can this role help improve those metrics?
  • What opportunities exist for the Brand Manager to collaborate with other departments or contribute to strategic decision-making?
  • How does Lakanto's work environment and culture support the Brand Manager's success and well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's priorities, and the work environment. Applicants should tailor their questions to the specific aspects of the role and company that interest them the most.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your brand management experience and achievements in the CPG or food marketing sectors
  • Prepare examples of successful brand campaigns or product launches you've worked on, focusing on your role and the outcomes
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.