πΉ Job Title: Brand Manager - Lakanto
πΉ Company: Lakanto
πΉ Location: Orem, Utah, United States
πΉ Job Type: Full-time, On-site
πΉ Category: Brand Management, Marketing
πΉ Date Posted: July 16, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in brand marketing, with a focus on consumer products and health food categories. Excellent project management skills and attention to detail are crucial for success in this position.
β Own and evolve Lakantoβs brand identity, voice, and positioning
β Plan, build, and manage integrated marketing campaigns
β Write briefs and oversee content creation, ensuring all photography, video, packaging, and copy are on brand
β Collaborate with social media team to ensure all content is on brand and aligned with brand/campaign goals
β Develop and execute go-to-market strategies for new products and seasonal campaigns
β Collaborate with R&D and sales on positioning, messaging, packaging, and launch timelines
β Work with ecommerce team to ensure everything on the website and ecommerce platforms is on brand
β Identify and support opportunities for brand-aligned events and sponsorships
β Assist in planning, coordinating, and attending expos, sampling events, and local activations
β Work with the creative and sales teams to create brand kits and marketing assets for partner and industry events
β Track industry trends and competitors to inform strategic decisions
β Gather and apply customer insights to strengthen messaging and product fit
β Monitor performance metrics across channels and recommend improvements
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in brand marketing, CPG, or food marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having experience with marketing tools and a background in health food or nutrition is highly preferred for this role.
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Brand Manager with 3-5 years of experience in the CPG sector)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with the required experience level. Actual compensation may vary based on factors such as performance and negotiation.
Industry: Lakanto operates in the competitive food and beverage services industry, focusing on health and wellness products. The company specializes in monk fruit sweeteners, providing a sugar-free alternative for consumers seeking healthier options.
Company Size: Lakanto is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Lakanto was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
Company Specialties:
Company Website: http://www.lakanto.com
ASSUMPTION: Lakanto's focus on health and wellness products and commitment to innovation make it an attractive employer for candidates interested in the functional food industry.
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand marketing, seeking to grow their careers in the CPG sector.
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including marketing, creative, sales, and product development.
Work Arrangement: This is an on-site position, requiring the Brand Manager to work from Lakanto's headquarters in Orem, Utah. However, some flexibility may be available for remote work, depending on the company's policies and the individual's needs.
Growth Opportunities:
ASSUMPTION: Lakanto's commitment to growth and innovation creates opportunities for the Brand Manager to develop their skills and advance their career within the company.
Office Type: Lakanto's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1470 W 1200 N, Orem, UT 84057, United States
Geographic Context:
Work Schedule: The Brand Manager is expected to work a standard full-time schedule, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: Lakanto's modern, collaborative work environment and the city of Orem's family-friendly atmosphere may appeal to candidates seeking a positive work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, CPG, Food Marketing, Project Management, Consumer Products, Health Food, Nutrition, Functional Food, Marketing Tools
ASSUMPTION: Lakanto's interview process is designed to assess the candidate's brand management experience, communication skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and achievements in detail.
ASSUMPTION: Familiarity with these marketing tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Lakanto's culture is focused on innovation, collaboration, and purpose-driven work. Candidates should be able to demonstrate their alignment with these values and work styles in their application materials and interviews.
ASSUMPTION: These challenges are common in brand management roles, particularly in fast-growing companies like Lakanto. Candidates should be prepared to discuss their strategies for managing these challenges in their application materials and interviews.
ASSUMPTION: Candidates should consider the unique aspects of Lakanto's business model and company culture when evaluating this opportunity against other brand management roles.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Brand Manager may undertake in this role. Actual projects may vary based on the company's priorities and the individual's skills and interests.
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's priorities, and the work environment. Applicants should tailor their questions to the specific aspects of the role and company that interest them the most.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.