📌 Core Information
🔹 Job Title: Brand Manager, LATAM
🔹 Company: Crunchyroll, LLC
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Entertainment
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Mexico City)
🚀 Job Overview
Key aspects of this role include:
- Serving as the main contact and representative for the Brand Management team in the LATAM region
- Educating and consulting regional marketing teams on best practices and project managing important licensor-related initiatives
- Supporting approval matters between internal LATAM teams and licensors, from promotional proposals to asset approvals
- Being a local liaison and support for on-the-ground coordinations and communications between LATAM local licensors' offices and the Global Brand Management team
ASSUMPTION: This role requires a strong understanding of both the LATAM market and the anime industry to effectively coordinate between regional marketing teams and content licensors.
📋 Key Responsibilities
✅ Coordinate between regional marketing teams and content licensors, serving as the main contact for regional inquiries and communications
✅ Manage licensor-related initiatives such as local anime-related events, announcements, and theatrical premieres with the regional marketing team
✅ Support approval matters between internal LATAM teams and licensors, from promotional proposals to asset approvals as-needed
✅ Be a local liaison and support on-the-ground coordinations and communications between the LATAM local licensors' offices and the Global Brand Management team
✅ Know assigned anime brands (titles) thoroughly to ensure marketing collaborations that resonate with the brand, being a content expert to advise on asset creation and brand-appropriate marketing campaigns
✅ Maintain strong and healthy relationships with important content partners of Crunchyroll specific to the LATAM Region.
ASSUMPTION: This role may require working non-standard hours to accommodate time zones and deadlines, especially when coordinating with Japanese licensors.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 4+ years of marketing experience and 3+ years of partner relationship management and cross-company experience
Required Skills:
- Fluency in English, both written and verbal
- Deep interest in anime
- Ability to keep track of multiple projects in different stages of completion and progress
- Understanding of how to work with partners from different cultural backgrounds, particularly Japanese culture
- Strong team player with the ability to help others and understand each team member's role
- Openness to learning new things, asking questions when needed, and looking into better ways of making tasks more efficient
- Comfortability stretching and learning outside of the defined role, open to taking on new challenges and tasks
Preferred Skills:
- Fluency in Japanese
- Experience working with anime or manga brands
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely to be beneficial for this role due to its focus on the LATAM region.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in the entertainment industry in Mexico City, the estimated salary range is MXN 80,000 - 150,000 per month (USD 4,000 - 7,500).
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Crunchyroll merchandise and services
Working Hours: Full-time, with the possibility of working non-standard hours to accommodate time zones and deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically anime and manga streaming, theatrical releases, games, merchandise, events, and publishing
Company Size: Medium-sized (501-1,000 employees), which means there are opportunities for growth and career advancement but also a need for strong collaboration and communication across teams
Founded: Crunchyroll was founded in 2006, making it a well-established player in the anime streaming industry
Company Description:
- Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
- The company offers a wide range of licensed anime through its streaming service, with simulcasts available immediately after Japanese broadcast
- Crunchyroll serves the anime community across events, theatrical releases, games, consumer products, collectibles, and manga publishing
Company Specialties:
- Media and technology
- Video streaming and subscription services
Company Website: https://www.crunchyroll.com/
ASSUMPTION: Crunchyroll's focus on the anime and manga industry means that applicants with a deep passion for and knowledge of these mediums will be well-suited to the company culture.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports to a Senior Brand Manager from the Global Brand Management Team in the United States
Work Arrangement: On-site in Mexico City, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Expanding the LATAM market and increasing Crunchyroll's presence in the region
- Developing expertise in anime brand management and cross-cultural communication
- Potential opportunities to work with other regions or teams within Crunchyroll
ASSUMPTION: This role may require travel to other LATAM countries or to Crunchyroll's headquarters in the United States for meetings, events, or training.
🌍 Location & Work Environment
Office Type: Crunchyroll's Mexico City office is a collaborative and creative workspace designed to foster teamwork and innovation
Office Location(s): 444 Bush St, San Francisco, California 94108, US (headquarters); Mexico City, Mexico (LATAM office)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and a growing entertainment industry
- The LATAM region is an important market for Crunchyroll, with a large and passionate anime fanbase
- Crunchyroll's Mexico City office provides an opportunity to work in a multicultural environment and engage with the local anime community
Work Schedule: Full-time, with the possibility of working non-standard hours to accommodate time zones and deadlines
ASSUMPTION: The work environment at Crunchyroll's Mexico City office is likely to be dynamic and fast-paced, reflecting the company's focus on growth and expansion in the LATAM region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Global Brand Management Team
- Final interview with the LATAM Regional Marketing Team
Key Assessment Areas:
- Marketing and brand management skills
- Cross-cultural communication and collaboration
- Anime knowledge and passion
- Problem-solving and project management abilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as your passion for anime and manga
- Be prepared to discuss specific examples of your experience working with licensors or managing marketing campaigns
- Demonstrate your understanding of the LATAM market and the anime industry
ATS Keywords: Anime, Brand Management, LATAM, Marketing, Partner Relationship Management, Project Management, Cross-Cultural Communication
ASSUMPTION: Crunchyroll's hiring process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, or Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- Anime-specific tools and databases (e.g., Anime News Network, MyAnimeList, or Anime-Planet)
ASSUMPTION: The specific tools and technologies used by Crunchyroll may vary depending on the team and role, but the company is likely to use industry-standard software for marketing, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Courage: Overcoming fear to enable one's best self
- Curiosity: Being curious and open to learning and growth
- Kaizen: Having a growth mindset committed to constant forward progress
- Service: Serving the community with humility, enabling joy and belonging for others
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic, with a focus on growth and expansion
- Open to learning and adaptation, with a willingness to take on new challenges and tasks
Self-Assessment Questions:
- Do you have a deep passion for anime and manga, and a strong understanding of the anime industry?
- Are you comfortable working with partners from different cultural backgrounds, particularly Japanese culture?
- Do you thrive in a fast-paced, collaborative environment and enjoy learning new things?
ASSUMPTION: Crunchyroll's company culture is likely to be dynamic, collaborative, and fast-paced, with a strong emphasis on growth, learning, and adaptation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with partners from different cultural backgrounds and time zones
- Adapting to a fast-paced and dynamic work environment
- Balancing the needs and priorities of internal teams, licensors, and the LATAM market
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is unique in its focus on the LATAM market and coordination between regional marketing teams and content licensors
- Compared to other brand management roles, this position requires a strong understanding of the anime industry and the LATAM market
- Career progression in this role may involve expanding Crunchyroll's presence in the LATAM region or taking on additional responsibilities within the Global Brand Management Team
ASSUMPTION: This role may be suitable for candidates who have experience working in the LATAM market or with anime or manga brands, but who are looking to expand their skills and expertise in a dynamic and growing industry.
📝 Sample Projects
- Managing a local anime-related event or theatrical premiere in the LATAM region
- Coordinating a marketing campaign with a Japanese licensor, including asset approvals and promotional materials
- Developing a regional marketing strategy for a new anime title, tailored to the LATAM market and its cultural nuances
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that the LATAM Brand Manager may be involved in, but the specific projects and tasks may vary depending on the role and the company's needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall structure of the Global Brand Management Team and Crunchyroll's LATAM strategy?
- What are the most pressing challenges facing the LATAM market and how can this role contribute to addressing them?
- How does Crunchyroll support the professional growth and development of its employees, particularly in this role?
- What are the key priorities for the LATAM region in the next 6-12 months, and how can this role help achieve them?
- How does Crunchyroll balance the needs and priorities of its internal teams, licensors, and the LATAM market in its decision-making processes?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the LATAM market, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://boards.greenhouse.io/crunchyroll/jobs/6866418?gh_jid=6866418
- Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as your passion for anime and manga
- Prepare for interviews by researching Crunchyroll's company culture, the LATAM market, and the anime industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
