📌 Core Information
🔹 Job Title: Brand Manager Le Chat - Henkel Consumer Brands (H/F/X)
🔹 Company: Henkel group
🔹 Location: Boulogne-Billancourt, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for the Le Chat brand
- Managing and growing the brand's market share, revenue, and profitability
- Collaborating with cross-functional teams to drive brand success
- Innovating and improving products to meet consumer needs
- Leading and managing a team to achieve brand objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, multinational environment.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies for the Le Chat brand
✅ Managing and growing the brand's market share, revenue, and profitability
✅ Collaborating with cross-functional teams to drive brand success
✅ Innovating and improving products to meet consumer needs
✅ Leading and managing a team to achieve brand objectives
✅ Monitoring and analyzing market trends to inform brand strategy
✅ Coordinating with international marketing teams and local sales teams
✅ Managing the brand's budget and ensuring financial targets are met
ASSUMPTION: The role requires a strong understanding of the FMCG market, consumer behavior, and competitive dynamics to make informed decisions and drive brand growth.
🎯 Required Qualifications
Education: Master's degree in Business, Marketing, or a related field
Experience: Minimum 5 years of experience in FMCG marketing, with at least 2 years in a management role
Required Skills:
- Proven track record in brand management and marketing strategy
- Strong analytical and problem-solving skills
- Excellent communication and leadership skills
- Fluency in English and French (written and spoken)
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
- Knowledge of the FMCG market and consumer behavior
Preferred Skills:
- Experience in digital marketing
- Knowledge of the laundry and home care market
- Experience working in a multinational environment
ASSUMPTION: Candidates with experience in brand management, marketing strategy, and team leadership will be well-suited for this role. Familiarity with the FMCG market and consumer behavior is essential for success.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on market research and company size)
Benefits:
- Flexible work schedule with hybrid work arrangement
- National and international growth opportunities
- Global well-being standards with health and prevention programs
- Minimum 8-week parental leave, regardless of gender
- Employee stock ownership plan with voluntary investment and subscription options
- Profit-sharing and participation programs
- 100% coverage of public transport costs
- 75% coverage of health and life insurance premiums
- Childcare placement assistance
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The estimated salary range is based on market research and considers the candidate's experience level and the company's size. Actual compensation may vary based on individual performance and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates in the manufacturing industry, with a focus on adhesive technologies and consumer brands. The company is a global leader in its sectors, with a strong presence in both industrial and consumer markets.
Company Size: Henkel is a large multinational corporation with over 10,000 employees worldwide. This size offers applicants extensive resources, diverse career opportunities, and a well-established infrastructure.
Founded: Henkel was founded in 1876 and has since grown into a global enterprise with a rich history and a strong reputation for innovation and quality.
Company Description:
- Henkel operates in two business areas: Adhesive Technologies and Consumer Brands
- The company is known for its strong brands, such as Persil, Schwarzkopf, and Loctite
- Henkel is committed to sustainability and responsible business practices
Company Specialties:
- Adhesive Technologies
- Consumer Brands (Laundry & Home Care, Hair Care)
- Innovation and R&D
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer applicants numerous opportunities for career growth and development. The company's strong focus on innovation and sustainability makes it an attractive employer for forward-thinking professionals.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Brand Manager Le Chat reports directly to the Group Manager and works closely with cross-functional teams, including sales, marketing, R&D, and international marketing.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to senior brand management or marketing director roles
- Expansion into international markets or new business areas
- Development of leadership and management skills
ASSUMPTION: This role offers a clear path for career progression within Henkel's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Henkel's offices are modern and collaborative workspaces, designed to foster innovation and teamwork.
Office Location(s): Boulogne-Billancourt, Île-de-France, France
Geographic Context:
- Boulogne-Billancourt is a suburban commune located west of Paris
- The area offers a mix of urban and suburban living, with easy access to Paris and other nearby towns
- Boulogne-Billancourt is home to several multinational corporations and has a diverse, multicultural population
Work Schedule: The work schedule is flexible, with a hybrid work arrangement that combines on-site and remote work.
ASSUMPTION: The hybrid work arrangement offers applicants a good balance between on-site collaboration and remote flexibility, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Group Manager or another senior leader
Key Assessment Areas:
- Brand management and marketing strategy skills
- Analytical and problem-solving abilities
- Communication and leadership skills
- Cultural fit and alignment with Henkel's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and marketing strategy experience
- Demonstrate your understanding of the FMCG market and consumer behavior
- Prepare examples of your past achievements in brand management and marketing strategy
- Research Henkel's company culture and values to show your alignment with the organization
ATS Keywords: Brand Management, Marketing Strategy, FMCG, Consumer Behavior, Team Leadership, Hybrid Work, On-site Work, Remote Work
ASSUMPTION: Henkel's application process is designed to assess candidates' skills and cultural fit, with a focus on brand management and marketing strategy experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with Microsoft Office Suite and relevant marketing automation tools is essential for success in this role. Experience with CRM and data analysis tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Pioneering spirit
- Responsibility
- Sustainability
- Performance-driven
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Cross-functional teamwork and collaboration
- Data-driven decision-making
- Results-oriented and performance-focused
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and can you manage multiple projects simultaneously?
- Are you comfortable working in a multinational, multicultural team, and can you adapt to different work styles and cultures?
- Do you have a strong sense of responsibility and a commitment to sustainability and ethical business practices?
ASSUMPTION: Henkel values candidates who are adaptable, results-driven, and committed to its core values and sustainability goals.
⚠️ Potential Challenges
- Managing a brand in a competitive and dynamic market
- Balancing short-term objectives with long-term brand strategy
- Collaborating effectively with cross-functional teams and international stakeholders
- Adapting to a fast-paced, ever-changing work environment
ASSUMPTION: These challenges require strong brand management skills, strategic thinking, and excellent communication abilities to overcome successfully.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: The main difference lies in the level of responsibility and team management. A Senior Brand Manager typically oversees a larger team and has more strategic influence.
- Brand Manager vs. Product Manager: While both roles focus on product development and marketing, a Product Manager has a more narrow focus on a specific product or product line, while a Brand Manager is responsible for the overall brand strategy and portfolio.
- Career Path: Brand Manager → Senior Brand Manager → Marketing Director → Vice President of Marketing
ASSUMPTION: Understanding the differences between related roles and career paths can help applicants identify the best fit for their long-term goals and aspirations.
📝 Sample Projects
- Developing and implementing a successful marketing campaign for a new product launch
- Conducting market research and consumer segmentation studies to inform brand strategy
- Managing a team to achieve quarterly and annual sales targets while maintaining brand equity
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and market research to team management and campaign execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and international teams?
- What are the most significant challenges facing the Le Chat brand, and how can this role address them?
- What opportunities are there for professional development and growth within Henkel?
- How does Henkel support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your understanding of the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management and marketing strategy experience
- Prepare examples of your past achievements in brand management and marketing strategy
- Research Henkel's company culture and values to show your alignment with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
