📌 Core Information
🔹 Job Title: Brand Manager - Lech
🔹 Company: Asahi Europe & International
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Brand Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Co-creating and executing the Lech brand development strategy with a focus on marketing projects rooted in pop culture
- Developing short- and long-term brand plans in line with the company strategy
- Managing marketing projects across ATL and BTL, with particular attention to innovative initiatives
- Leading, developing, motivating, and inspiring a team
- Creating and implementing a long-term partnership strategy to ensure Lech is present at key cultural events in Poland
ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills. The ideal candidate will have a deep understanding of the Polish market and consumers' needs and preferences.
📋 Key Responsibilities
✅ Co-create and execute the Lech brand development strategy, with a strong focus on marketing projects rooted in pop culture
✅ Develop short- and long-term brand plans in line with the company strategy
✅ Manage marketing projects across ATL and BTL, with particular attention to innovative initiatives
✅ Coordinate the work of creative, media, and event agencies to ensure consistency
✅ Analyze brand performance and project outcomes, including innovations and partnerships
✅ Create and implement a long-term partnership strategy to ensure Lech is present at key cultural events in Poland
✅ Manage the brand budget in line with the annual plan, including new initiatives
✅ Lead, develop, motivate, and inspire your team
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 4 years of experience in brand marketing, including 2 years of independent brand management
Required Skills:
- Proven experience in brand marketing, with a strong understanding of the Polish market and consumers' needs and preferences
- Strategic thinking and creative problem-solving skills
- Excellent project management skills, with the ability to manage complex projects
- Strong analytical skills and comfort working with data
- Fluency in both Polish and English
Preferred Skills:
- Experience in the FMCG industry
- Knowledge of the beer market in Poland
- Experience working with agencies
ASSUMPTION: Candidates with experience in brand marketing, a deep understanding of the Polish market, and strong analytical skills are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 20,000 per month, based on industry standards for a Brand Manager with 5-10 years of experience in the FMCG industry in Poland.
Benefits:
- Family Medical Plan (private healthcare)
- Access to the MyBenefit platform
- Additional life insurance
- Monthly beer allowance (24 cans)
- Two paid days off per year for volunteering
- Career development opportunities and an attractive training package
Working Hours: Full-time, with flexible working hours and a hybrid work model (two days per week remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: Asahi Group Holdings was founded in 1923, and Asahi Europe & International is a part of the group.
Company Description:
- Asahi Europe & International is a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange.
- The company is the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell.
- Asahi Europe & International is committed to conducting its business responsibly, with regard to the environment and society.
Company Specialties:
- beverages
- beer
- cider
- brewery
- breweries
- and brewing
Company Website: http://www.asahiinternational.com
ASSUMPTION: Asahi Europe & International is a large, multinational company with a strong focus on responsible business practices and a diverse portfolio of brands.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Marketing Director and has a team of marketing professionals reporting to them.
Work Arrangement: Hybrid, with three office days per week and two remote days.
Growth Opportunities:
- Potential career progression within the Marketing department or the wider Asahi Europe & International organization.
- Opportunities to work on high-profile marketing projects and campaigns.
- Access to an attractive training package and career development opportunities.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the Marketing department and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Warsaw
Office Location(s): Emilii Plater 53, 00-113 Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its rich history, vibrant culture, and diverse economy.
- Warsaw is an attractive location for professionals, with a wide range of housing options, cultural attractions, and recreational activities.
Work Schedule: Full-time, with flexible working hours and a hybrid work model (two days per week remote)
ASSUMPTION: Warsaw is an attractive location for professionals, with a vibrant culture, diverse economy, and a wide range of housing options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Brand marketing experience and expertise
- Strategic thinking and creative problem-solving skills
- Project management skills
- Analytical skills and comfort working with data
- Fluency in Polish and English
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills.
- Prepare examples of successful brand marketing campaigns you have worked on and the results you achieved.
- Demonstrate your understanding of the Polish market and consumers' needs and preferences.
ATS Keywords: Brand Marketing, Strategic Thinking, Project Management, Analytical Skills, Polish Market, Consumer Needs, Team Leadership
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The tools and technologies required for this role are standard for brand marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Quality
- Innovation
- Collaboration
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Innovative
- Data-driven
Self-Assessment Questions:
- Do you have a proven track record of success in brand marketing, with a strong understanding of the Polish market and consumers' needs and preferences?
- Are you a strategic thinker with strong creative problem-solving skills?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you have excellent project management skills and the ability to lead a team?
- Are you a strong communicator with excellent written and verbal skills in both Polish and English?
ASSUMPTION: Asahi Europe & International values responsibility, integrity, quality, innovation, and collaboration. Candidates who share these values and demonstrate a strong work ethic are likely to be a good fit for the company.
⚠️ Potential Challenges
- Managing a complex brand with a wide range of marketing projects and initiatives
- Working in a fast-paced, dynamic environment with tight deadlines
- Balancing the need for innovation with the need to maintain brand consistency
- Managing a team with diverse skills and backgrounds
ASSUMPTION: This role presents significant challenges, but also offers significant opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to other brand manager roles in the FMCG industry, but with a focus on the Polish market and the unique cultural context of Lech.
- Candidates with experience in brand marketing in the FMCG industry are likely to have a competitive advantage in this role.
- Career progression in this role could lead to senior marketing roles within Asahi Europe & International or other multinational companies in the FMCG industry.
ASSUMPTION: This role is similar to other brand manager roles in the FMCG industry, but with a unique focus on the Polish market and the cultural context of Lech.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Lech product in the Polish market
- Creating and implementing a long-term partnership strategy to ensure Lech's presence at key cultural events in Poland
- Analyzing brand performance and project outcomes to inform future marketing strategies
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they might work on in this role, but the specific projects will vary depending on the needs of the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Asahi Europe & International support the growth and development of its employees?
- What are the key cultural events in Poland that Lech is currently involved in, and how can this role contribute to expanding our presence at these events?
- How does Asahi Europe & International approach brand consistency across different markets and cultures?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Asahi Europe & International careers portal
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills.
- Prepare examples of successful brand marketing campaigns you have worked on and the results you achieved.
- Demonstrate your understanding of the Polish market and consumers' needs and preferences.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
