📌 Core Information
🔹 Job Title: Brand Manager, Live Events & Sports
🔹 Company: Amazon
🔹 Location: London, England
🔹 Job Type: On-site
🔹 Category: Marketing & PR
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end marketing campaigns for live events and sports properties.
- Managing stakeholder relationships with internal and external teams.
- Collaborating with cross-functional teams to deliver impactful marketing assets.
- Negotiating with key business partners and global teams to gain alignment on marketing plans.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. It involves working with various teams and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute end-to-end marketing campaigns for EU Live Event & Sports properties.
✅ Manage stakeholder relationships with internal teams (e.g., Operations, Insights, PR, and Legal) and external agencies (e.g., Production, Creative, and Media Partners).
✅ Work with external agencies to build and develop impactful marketing assets for live event and sports launches.
✅ Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.
✅ Conduct post-campaign analysis and reporting.
ASSUMPTION: This role involves a high degree of project management, stakeholder communication, and problem-solving. It requires the ability to work well under pressure and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Significant experience (5-10 years) developing marketing for major brands, either on the agency or client side.
Required Skills:
- Proven experience in marketing strategy and campaign planning.
- Excellent stakeholder management and communication skills.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Familiarity with live events and sports marketing.
- Ability to negotiate and influence key business partners and global teams.
- Proficiency in post-campaign analysis and reporting.
Preferred Skills:
- Experience working with external agencies and vendors.
- Fluency in additional languages (e.g., Spanish, French).
ASSUMPTION: This role requires a strong background in marketing, with a focus on campaign strategy and execution. Experience in live events and sports marketing is highly desirable.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing Manager role in London).
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and sick leave policy.
- Employee discount on Amazon products.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors. The company is known for its innovative approach to business and commitment to customer obsession.
Company Size: Amazon is a large corporation with over 1,000,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Amazon was founded in 1994 by Jeff Bezos. It started as an online bookstore and has since expanded into a global technology and e-commerce company.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce and online retail.
- Technology and innovation.
- Content creation and streaming services (e.g., Amazon Prime Video).
- Cloud computing and web services (Amazon Web Services).
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and exposure to different aspects of the company's operations.
📊 Role Analysis
Career Level: This role is at the manager level, with significant experience required. It offers opportunities for growth into senior management or specialist roles within the marketing department.
Reporting Structure: The Brand Manager will report directly to the Marketing Director for Live Events & Sports.
Work Arrangement: This role is on-site, with a requirement to work from the London office. Occasional travel may be required to attend events or meet with external partners.
Growth Opportunities:
- Progression into senior management roles within the marketing department.
- Specialization in specific areas of marketing, such as brand management or campaign strategy.
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure.
ASSUMPTION: This role offers significant opportunities for career growth and development within Amazon's marketing department.
🌍 Location & Work Environment
Office Type: Amazon's London office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): The role is based at Amazon's London office in the Paddington Basin area.
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse neighborhoods, and excellent transportation links.
- The Paddington Basin area is a bustling business district with easy access to public transportation and nearby amenities.
- London offers a wide range of housing options, from urban apartments to suburban family homes.
Work Schedule: The role follows a standard Monday to Friday workweek, with occasional evenings and weekends required to attend events or meet project deadlines.
ASSUMPTION: Working in London offers a dynamic and multicultural environment, with easy access to a wide range of amenities and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR team.
- On-site interviews with the hiring manager and relevant team members.
- Final interview with the Marketing Director.
Key Assessment Areas:
- Marketing strategy and campaign planning skills.
- Stakeholder management and communication skills.
- Problem-solving and decision-making abilities.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Provide specific examples of your experience with live events and sports marketing.
- Demonstrate your understanding of Amazon's business and marketing strategies.
ATS Keywords: Marketing strategy, campaign planning, stakeholder management, project management, live events, sports marketing, brand management, post-campaign analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong marketing backgrounds and relevant experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, JIRA).
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud).
ASSUMPTION: This role requires proficiency in standard office software and project management tools. Familiarity with marketing automation and analytics tools is desirable but not essential.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Passion for invention.
- Commitment to operational excellence.
- Long-term thinking.
Work Style:
- Fast-paced and dynamic environment.
- Collaborative and cross-functional teamwork.
- Focus on innovation and continuous improvement.
- Results-driven and data-informed decision-making.
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to manage a complex project with multiple stakeholders?
- How do you stay organized and manage your time effectively in a fast-paced environment?
ASSUMPTION: Amazon values candidates who are passionate about customer experience, comfortable working in a fast-paced environment, and able to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- The role may require working evenings and weekends to attend events or meet project deadlines.
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured work environment.
- The role involves managing multiple projects simultaneously, which may be stressful for candidates who struggle with multitasking.
- London's high cost of living may be a challenge for candidates relocating from outside the city.
ASSUMPTION: These challenges are inherent to the role and the location. Candidates should carefully consider their suitability for the role and the potential impact of the work environment on their personal and professional lives.
📈 Similar Roles Comparison
- This role is unique in its focus on live events and sports marketing within Amazon's Prime Video division.
- Compared to other marketing roles within Amazon, this position offers a higher degree of project management and stakeholder communication responsibilities.
- Career progression in this role may lead to senior management positions within the marketing department or specialist roles within the live events and sports marketing team.
ASSUMPTION: This role offers a unique opportunity to work on high-profile live events and sports marketing campaigns within a global technology and e-commerce company.
📝 Sample Projects
- Developing and executing a marketing campaign for the launch of a new live event or sports property on Amazon Prime Video.
- Managing a team of external agencies to create impactful marketing assets for a major live event or sports launch.
- Conducting post-campaign analysis and reporting to identify trends, optimize future campaigns, and maximize ROI.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Brand Manager may be required to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for the live events and sports marketing team?
- How does this role collaborate with other marketing teams within Amazon Prime Video and the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your experience with live events and sports marketing.
- Research Amazon's business and marketing strategies to demonstrate your understanding of the company's goals and objectives.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
