📌 Core Information
🔹 Job Title: Brand Manager (m/f/d)
🔹 Company: SIXT
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building, positioning, and protecting the SIXT brand image in Spain
- Managing marketing campaigns across various channels (TV, exterior, digital, etc.)
- Coordinating creative agencies and ensuring consistent visual application of the brand
- Organizing corporate events, fairs, and special activations
- Leading local communication strategies and managing PR agencies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams and external agencies.
📋 Key Responsibilities
✅ Develop and implement brand-building strategies and marketing campaigns to strengthen the SIXT brand in Spain
✅ Coordinate creative agencies and ensure consistent application of the SIXT brand identity across all touchpoints
✅ Oversee the production of marketing materials and ensure they align with global brand standards
✅ Organize and manage corporate events, fairs, and special activations to enhance brand visibility
✅ Lead local communication strategies and manage PR agencies to maximize brand exposure in Spanish media
✅ Collaborate with the global marketing team to execute social media campaigns and engage with customers online
✅ Support the B2B marketing team in joint campaigns with travel agencies and commercial partners, and identify new co-marketing opportunities
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communication, or a related field
Experience: 5-10 years of experience in brand marketing, with a focus on international environments and sectors such as automotive, travel, retail, or consumer goods
Required Skills:
- Proven track record in brand-building and campaign management
- Excellent communication, organizational, and project management skills
- Strong knowledge of both offline and online media channels
- Fluency in English and Spanish; German is a plus
- Proactive, hands-on attitude with a focus on results and the ability to thrive in an agile and dynamic environment
Preferred Skills:
- Experience working with global brands and managing cross-functional teams
- Knowledge of the Spanish market and consumer behavior
ASSUMPTION: Candidates with experience in the automotive or mobility industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a Brand Manager role in Madrid)
Benefits:
- Flexible compensation package
- Employee discounts on SIXT services and products
- Team-building activities and events
Working Hours: Full-time (40 hours/week) with flexible working hours and the possibility of remote work (hybrid model)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1912 (Over 100 years ago)
Company Description:
- SIXT is a leading international provider of high-quality mobility services, with a strong focus on premium offerings and an attractive price-performance ratio
- The company offers a wide range of mobility services, including car rental, van/truck rental, car sharing, ride hailing, and car subscriptions through its SIXT rent, SIXT share, SIXT ride, and SIXT+ products
- SIXT has a presence in more than 100 countries around the globe, with over 2,000 rental locations and a fleet of 222,000 vehicles
Company Specialties:
- Car rental
- Van/truck rental
- Car sharing
- Ride hailing
- Car subscriptions
- Mobility services
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse range of mobility services make it an attractive employer for candidates seeking international career opportunities.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: This role reports directly to the Head of Marketing Spain and works closely with the global marketing team
Work Arrangement: On-site with the possibility of remote work (hybrid model)
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of the business, such as operations or sales
- International career opportunities within the SIXT group
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing or mobility services.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of over 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Madrid offers a high quality of life, with numerous parks, museums, and entertainment options
Work Schedule: Full-time (40 hours/week) with flexible working hours and the possibility of remote work (hybrid model)
ASSUMPTION: Madrid provides an attractive work environment for candidates seeking a dynamic, multicultural city with a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing Spain or another senior stakeholder
Key Assessment Areas:
- Brand management and campaign strategy skills
- Communication and presentation skills
- Cultural fit and alignment with SIXT's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns you've led or contributed to
- Research SIXT's brand and marketing strategies to demonstrate your understanding of the company and its goals
ATS Keywords: Brand Management, Marketing Strategy, Campaign Management, Event Organization, Public Relations, Social Media, Digital Engagement, Project Management, Communication Skills, Creative Coordination, B2B Marketing, Partnership Development, Visual Identity, Agile Work Environment, Results Orientation, Team Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong brand management experience and a strategic mindset.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be an advantage for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and entrepreneurship
- Excellence and quality
- Responsibility and sustainability
Work Style:
- Dynamic and agile
- Collaborative and team-oriented
- Results-driven and proactive
- Customer-centric and solution-oriented
Self-Assessment Questions:
- Do you have a proven track record of successfully building and managing brands in a dynamic and competitive market?
- Are you comfortable working in a fast-paced, agile environment and managing multiple priorities?
- Do you thrive in a collaborative, team-oriented work culture and enjoy working with cross-functional teams and external partners?
ASSUMPTION: Candidates who align with SIXT's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Balancing global brand guidelines with local market needs and preferences
- Working effectively with external agencies and partners
- Adapting to a dynamic and evolving work environment
ASSUMPTION: These challenges can be overcome by strong project management skills, a proactive and solution-oriented mindset, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager role in other industries, but with a focus on the mobility services sector
- Compared to other Brand Manager roles, this position offers a unique opportunity to work for a global mobility provider with a strong focus on premium offerings and an attractive price-performance ratio
- Career progression in this role may follow a similar path to other marketing roles, with the potential for international career opportunities within the SIXT group
ASSUMPTION: Candidates with experience in brand management and marketing, regardless of industry, may find this role appealing due to its unique focus on the mobility services sector and international career opportunities.
📝 Sample Projects
- Developing and executing a successful brand awareness campaign for SIXT in Spain, resulting in a significant increase in brand recall and consideration
- Managing a team of external agencies to create and implement a comprehensive visual identity for SIXT Spain, ensuring consistent application across all touchpoints
- Organizing and executing a high-profile event or activation to celebrate a major milestone or achievement for SIXT Spain
ASSUMPTION: These sample projects demonstrate the strategic, creative, and operational aspects of the Brand Manager role at SIXT.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the SIXT brand in Spain and how this role contributes to its achievement?
- How does the global marketing team support the local marketing efforts, and what opportunities are there for collaboration and knowledge-sharing?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated?
- How does SIXT foster a culture of innovation and entrepreneurship, and what opportunities are there for professional growth and development?
- What is the work-life balance like for employees in this role, and how does SIXT support work-life integration?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term vision, team dynamics, performance expectations, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns you've led or contributed to
- Research SIXT's brand and marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
