📌 Core Information
🔹 Job Title: Brand Manager Maggi & Garden Gourmet (12-13 month FTC)
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Crawley, West Sussex, United Kingdom
🔹 Job Type: 12-13 month Fixed Term Contract (FTC)
🔹 Category: Brand Management, Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 times a week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Senior Brand Manager for Savoury Food to drive commercial objectives for MAGGI & Garden Gourmet brands.
- Developing and implementing marketing strategies and plans for key parts of the portfolio.
- Collaborating with cross-functional teams to deliver marketing activities and drive brand growth.
- Monitoring brand performance and adjusting plans as needed.
- Managing brand budgets and coordinating packaging artwork changes.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on commercial outcomes and cross-functional collaboration.
📋 Key Responsibilities
✅ Supporting the development of clear brand strategies and long-term brand plans for MAGGI & Garden Gourmet, ensuring all brand activities adhere to brand purpose and strategy.
✅ Delivering agreed sales and profit targets for the brands, working closely with commercial teams.
✅ Developing a comprehensive understanding of the UK Foodservice market, including media, trade, competition, and customer/audience behaviour, and using this insight to inform marketing plans.
✅ Supporting the development and implementation of marketing activity across all areas of the marketing mix, working collaboratively with external agencies where needed.
✅ Evaluating the effectiveness of marketing programmes and brand performance, adjusting plans in line with learnings.
✅ Collaborating with above-market, retail colleagues and broad cross-functional teams to identify and deliver a strong innovation and renovation pipeline to drive growth.
✅ Supporting the team in the delivery and development of key initiatives on the Savoury Food sustainability roadmap.
✅ Coordinating and supervising all packaging artwork changes and communication with print managers.
✅ Leading careful brand budget management of the PFME budgets.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand growth and commercial success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in brand management, marketing, or a related role, with a strong focus on commercial outcomes.
Required Skills:
- Proven experience in brand management, marketing, or a related role.
- Strong analytical and project management skills.
- Excellent communication and presentation skills.
- Ability to influence at senior levels both internally and externally.
- Experience of running multi-pronged communications programmes.
- Proven experience of leading new product launches.
Preferred Skills:
- Experience in the Foodservice industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong commercial mindset, proven brand management experience, and excellent communication skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Up to £45,000 depending on experience
Benefits:
- Potential bonus
- Generous pension scheme
- 12 flexible days on top of holiday entitlement
- 2 paid volunteering days
- Private healthcare
- Focus on personal development and growth
Working Hours: Full-time, with flexible working options available
ASSUMPTION: The salary range is competitive for the role and experience level, with additional benefits focused on work-life balance and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a global leader in the food and beverage industry, with a portfolio covering almost every food and beverage category.
Company Size: Nestlé has around 273,000 employees worldwide, making it a large, multinational corporation.
Founded: Nestlé was founded in 1866, with its headquarters still based in the Swiss town of Vevey.
Company Description:
- Nestlé serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- The company's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
- Nestlé has a strong focus on sustainability and creating shared value for both its business and society.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's large size and global presence offer opportunities for career growth and development, while its focus on sustainability and shared value creates a positive work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level brand manager with 2-5 years of experience, looking to gain experience in a large, multinational corporation.
Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager for Savoury Food.
Work Arrangement: This role is a hybrid position, with the expectation to work on-site 2-3 times a week.
Growth Opportunities:
- Potential to take on additional responsibilities and projects to drive career growth.
- Opportunities to work on high-profile brands and collaborate with cross-functional teams.
- Access to training and development opportunities within Nestlé's large, global organization.
ASSUMPTION: This role offers a unique opportunity to gain experience in a large, multinational corporation, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Nestlé's Gatwick office is a modern, collaborative workspace.
Office Location(s): Gatwick, United Kingdom
Geographic Context:
- The Gatwick office is located near London, offering easy access to major transportation links.
- The area has a mix of urban and rural environments, with plenty of amenities and recreational opportunities nearby.
- The United Kingdom has a temperate climate, with mild winters and warm summers.
Work Schedule: Full-time, with flexible working options available
ASSUMPTION: Nestlé's Gatwick office offers a modern, collaborative work environment, with easy access to major transportation links and a mix of urban and rural environments nearby.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand management experience and skills
- Commercial acumen and sales focus
- Analytical and project management skills
- Communication and presentation skills
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Tailor your CV and cover letter to highlight your brand management experience and commercial acumen.
- Prepare examples of your experience leading multi-pronged communications programmes and new product launches.
- Research Nestlé's brand portfolio and industry trends to demonstrate your understanding of the market.
ATS Keywords: Brand Management, Marketing, Commercial, Sales, Analytical, Project Management, Communication, Nestlé, MAGGI, Garden Gourmet
ASSUMPTION: Nestlé's application process is thorough and competitive, with a focus on assessing candidates' brand management experience, commercial acumen, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Nestlé uses a range of tools and technologies to support its marketing and brand management activities, with a focus on data-driven decision-making and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on commercial outcomes
- Agile and adaptable
Self-Assessment Questions:
- Do you have a strong commercial mindset and a proven track record in brand management?
- Are you comfortable working in a large, multinational corporation with a focus on sustainability and shared value?
- Do you thrive in a collaborative, cross-functional work environment, with a focus on data-driven decision-making?
ASSUMPTION: Nestlé's culture is based on values rooted in respect, with a focus on collaboration, data-driven decision-making, and commercial outcomes. Candidates who align with these values and work styles will be most successful in the organization.
⚠️ Potential Challenges
- The role may require occasional travel to Nestlé's headquarters in Vevey, Switzerland.
- The role is a 12-13 month fixed-term contract, with no guarantee of permanent employment at the end of the contract.
- The role may require working on weekends or evenings to support events or promotions.
- The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
ASSUMPTION: While this role offers a unique opportunity to gain experience in a large, multinational corporation, it also comes with potential challenges related to travel, contract length, and workload.
📈 Similar Roles Comparison
- This role is similar to other brand manager roles in the food and beverage industry, but with a focus on the B2B Foodservice market.
- Nestlé's large, multinational organization offers more opportunities for career growth and development than smaller, local organizations.
- This role is a fixed-term contract, whereas similar roles in other organizations may be permanent positions.
ASSUMPTION: This role offers a unique opportunity to gain experience in a large, multinational corporation, with potential for career growth and development, but with the challenge of a fixed-term contract.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new product in the MAGGI portfolio.
- Conducting market research to understand customer/audience behaviour and inform marketing strategies.
- Collaborating with cross-functional teams to deliver a successful customer activation event for the Garden Gourmet brand.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and activities required for this role, from strategic planning and execution to cross-functional collaboration and customer engagement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and brand management strategy for MAGGI & Garden Gourmet?
- What opportunities are there for career growth and development within Nestlé's organization?
- How does Nestlé support work-life balance for its employees?
- What is the company's approach to sustainability and shared value, and how does this role contribute to those efforts?
ASSUMPTION: These key questions help candidates understand the role's priorities, fit within the broader organization, and opportunities for career growth and development, as well as Nestlé's approach to work-life balance and sustainability.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your brand management experience and commercial acumen.
- Prepare examples of your experience leading multi-pronged communications programmes and new product launches.
- Research Nestlé's brand portfolio and industry trends to demonstrate your understanding of the market.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
