📌 Core Information
🔹 Job Title: Manager, Brand Metrics & Insights, Contract
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing multiple brand and sponsorship tracking studies and quarterly reports
- Analyzing and delivering research reports, translating findings into strategic and actionable insights
- Managing RBC's proprietary ad testing tool and supporting marketers in data interpretation
- Collaborating closely with enterprise brand teams in planning research activities and maintaining performance dashboards and scorecards
- Supporting evaluation of new creative campaigns and ad hoc research initiatives
- Gathering marketing intelligence and sharing it regularly with the enterprise brand team
- Managing enterprise brand research and metrics budgets
ASSUMPTION: This role requires a high level of independence and initiative, with a strong focus on data-driven decision making and strategic thinking.
📋 Key Responsibilities
✅ Manage multiple brand and sponsorship tracking studies and quarterly reports
✅ Assist in analysis and delivery of research reports, ensuring findings are translated into clear, strategic, and actionable insights
✅ Manage RBC's proprietary ad testing tool and support marketers in data interpretation
✅ Manage day-to-day relationships with research partners
✅ Collaborate closely with enterprise brand teams in planning research activities and maintaining program performance dashboards and scorecards
✅ Support evaluation of new creative campaigns
✅ Assist in training RBC teams on proprietary research tools and help with results interpretation
✅ Support all aspects of ad hoc research initiatives
✅ Gather marketing intelligence (competitive data, relevant ideas, and trends) and regularly share with the enterprise brand team to inform and inspire
✅ Manage enterprise brand research and metrics budgets
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail, as well as strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: At least 5 years of experience in market research, with a focus on brand and advertising research
Required Skills:
- Proven expertise in market research and advertising/marketing principles
- Strong analytical thinking and problem-solving skills
- Excellent written and oral communication skills
- Highly organized with above-average attention to detail
- Strong project management skills, including experience managing timelines and budgets
- Familiarity with marketing research tools and techniques
Preferred Skills:
- Agency experience
- Knowledge of sponsorship and/or marketing partnerships
- Understanding of media and best-in-class advertising practices
- Familiarity with the financial services industry
- Comfortable with shifting priorities
ASSUMPTION: Candidates with experience in a similar role or relevant transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 CAD per year (Estimated, based on industry standards for a role of this level and experience in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision coverage
- Retirement savings plan with company matching
- Employee share purchase plan
- Generous vacation and time-off policies
- Employee discounts and perks
- Opportunities for professional development and career growth
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in Toronto. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on marketing and brand management
Company Size: 10,001+ employees (Global), with a significant presence in Canada
Founded: 1864, with a rich history and extensive experience in the financial services industry
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC strives to enhance the well-being of its clients and communities through a broad range of financial services, including personal and commercial banking, wealth management, insurance, and capital markets
- RBC is committed to diversity, inclusion, and sustainability, with a focus on creating a positive impact in the communities it serves
Company Specialties:
- Financial services
- Banking
- Investing
- Insurance
- Financial planning
- Wealth management
- Capital markets
Company Website: www.rbc.com
ASSUMPTION: RBC's size and extensive resources provide opportunities for career growth and development, as well as exposure to diverse aspects of the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and advancement
Reporting Structure: This role reports directly to the Director, Enterprise Brand Metrics & Insights
Work Arrangement: On-site, with flexibility for the role
Growth Opportunities:
- Potential to take on more responsibility and advance within the brand metrics and insights team
- Opportunities to collaborate with and learn from other teams within RBC, such as marketing, product, and digital
- Possibility to transition into a full-time role, depending on performance and business needs
ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and fast-paced environment, with exposure to various aspects of brand management and marketing.
🌍 Location & Work Environment
Office Type: Modern, high-rise office tower in downtown Toronto
Office Location(s): 181 Bay Street, Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population
- Toronto is known for its vibrant arts and culture scene, as well as its strong economy and job market
- The city offers a wide range of housing options, neighborhoods, and amenities to suit various lifestyles and preferences
Work Schedule: Monday to Friday, with flexibility for the role
ASSUMPTION: Toronto's dynamic and multicultural environment provides a stimulating work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the brand metrics and insights team
- Final interview with the director of the team
- Background check and reference check
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Project management skills
- Cultural fit and alignment with RBC's values
- Knowledge of marketing research principles and tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of brand management and marketing principles in your application materials
- Showcase your analytical and problem-solving skills through examples and anecdotes
- Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with teams, and make data-driven decisions
- Research RBC's brand and values, and be ready to discuss how you align with the company's culture and mission
ATS Keywords: Brand Management, Market Research, Marketing Strategy, Data Analysis, Project Management, Advertising, Marketing Activities, Marketing Strategy Implementation, Customer Knowledge, Customer Service, Decision Making, Sales Channels
ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Statistical software (e.g., SPSS, R, Python)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing research tools (e.g., SurveyMonkey, Qualtrics)
- Project management tools (e.g., Asana, Trello)
- Ad testing tools (e.g., Brand24, Kantar)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Courage
- Respect
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with RBC's values, particularly in the context of this role?
- How do you approach collaborating with diverse teams and stakeholders to achieve common goals?
- How do you ensure that your data-driven decisions are communicated effectively and acted upon by non-technical team members?
ASSUMPTION: Candidates should be prepared to demonstrate their fit with RBC's values and work style, as well as their ability to thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with complex and large datasets
- Collaborating with diverse teams and stakeholders, including non-technical team members
- Keeping up-to-date with industry trends and best practices in brand management and marketing
- Adapting to changes in priorities and work arrangements
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Market Research Manager or a Brand Insights Manager, with a focus on data analysis and strategic decision-making
- Unlike other roles in market research, this position requires a strong understanding of brand management and marketing principles
- Career paths for this role may include advancement within the brand metrics and insights team, as well as opportunities to transition into other marketing or brand management roles
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it sets them apart from other applicants for similar roles.
📝 Sample Projects
- Conducting a comprehensive brand audit and providing actionable recommendations for improvement
- Developing and implementing a new brand tracking study to measure the effectiveness of marketing campaigns
- Analyzing and reporting on the performance of sponsorship and event activations, and providing insights to optimize future investments
ASSUMPTION: These projects demonstrate the candidate's ability to apply their skills and knowledge to real-world brand management challenges.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand management strategy at RBC?
- What are the biggest challenges facing the brand metrics and insights team currently, and how can this role help address them?
- How does the brand metrics and insights team collaborate with other marketing and brand management teams within RBC?
- What opportunities are there for professional development and growth within this role and the team?
- How does RBC support work-life balance for its employees?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your ability to manage projects, collaborate with teams, and make data-driven decisions
- Research RBC's brand and values, and be ready to discuss how you align with the company's culture and mission
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
