📌 Core Information
🔹 Job Title: Brand Manager – McDelivery & Digital Value
🔹 Company: McDonald's Corporation
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a long-term strategy for McDelivery and Digital Value
- Leading multi-channel marketing campaigns for delivery and digital value initiatives
- Collaborating with senior stakeholders, franchisees, and third-party operators to drive success
- Managing budgets, timelines, and execution of high-impact marketing initiatives
- Coaching and developing direct reports to build future marketing talent
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in brand marketing to succeed.
📋 Key Responsibilities
✅ Develop and execute a long-term strategy for McDelivery and Digital Value with clear KPIs for success
✅ Work closely with agency partners to lead multi-channel marketing campaigns
✅ Use consumer insights to create data-driven marketing decisions
✅ Manage budgets, timelines, and execution of high-impact marketing initiatives
✅ Partner with senior stakeholders, franchisees, and third-party operators to drive success
✅ Demonstrate subject matter expertise in McDelivery and Digital Value
✅ Lead and coach direct reports, developing future marketing talent
ASSUMPTION: This role involves a high level of collaboration, stakeholder management, and project leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of brand marketing experience, preferably as a Brand Manager or experienced Assistant Brand Manager
Required Skills:
- Proven track record in brand marketing and multi-channel campaign management
- Excellent communication and stakeholder management skills
- Experience in budget ownership and project leadership
- Strong organizational skills and ability to work comfortably in a fast-paced environment across multiple projects
- Proficiency in Microsoft Excel and PowerPoint
- Passion for digital innovation and delivery
Preferred Skills:
- Experience in the restaurant or foodservice industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in brand marketing, multi-channel campaign management, and a passion for digital innovation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Brand Manager role in London)
Benefits:
- Access to industry-leading training and career development opportunities
- A competitive salary plus bonus, cash allowance, free parking, free lunch, and gym access
- Hybrid working with a blend of office presence and remote flexibility
Working Hours: Full-time, 37.5 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role in London, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Fast food and restaurant services
Company Size: 10,001+ employees (global), with a significant presence in the UK
Founded: 1940 (global), 1974 in the UK
Company Description:
- McDonald's is a global fast food company known for its hamburgers, fries, and other fast food items
- The company operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day
- McDonald's is one of the UK's largest private sector employers, employing over 170,000 people
Company Specialties:
- Fast food and restaurant services
- Franchising
- Operations and supply chain management
- Marketing and communications
- Human resources and talent development
Company Website: corporate.mcdonalds.com
ASSUMPTION: McDonald's is a well-established company with a strong brand and extensive experience in the fast food industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for direct reports
Work Arrangement: Hybrid working, with 3 days in the office and 2 days remote
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion of responsibilities to include additional markets or product categories
- Development of leadership and management skills through coaching and mentoring direct reports
ASSUMPTION: This role offers opportunities for career growth and development within the company's marketing function.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 11/59 High Road, London N2 8AW, UK
Geographic Context:
- London is a major global city with a diverse population and vibrant cultural scene
- The office is located in the East Finchley area, with easy access to public transportation
- The area offers a range of amenities, including shops, restaurants, and parks
Work Schedule: Full-time, with flexible working arrangements to accommodate hybrid working
ASSUMPTION: The office location offers easy access to public transportation and a range of amenities, making it an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Brand marketing expertise and campaign management experience
- Communication and stakeholder management skills
- Budget management and project leadership experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you have led or contributed to
- Research McDonald's UK and the role to demonstrate your understanding of the company and the position
ATS Keywords: Brand Manager, McDelivery, Digital Value, Marketing Campaigns, Stakeholder Management, Budget Management, Project Leadership, Consumer Insights, Data-Driven Decisions
ASSUMPTION: The application process is likely to be competitive, with a focus on brand marketing experience and relevant skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, social media analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require the use of specific marketing automation and analytics tools, as well as project management tools to manage campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Serve: We put our customers and our people first
- Inclusion: We open our doors to everyone
- Integrity: We do the right thing
- Community: We are good neighbors
- Family: We get better together
Work Style:
- Collaborative and inclusive culture
- Focus on customer experience and employee development
- Fast-paced and dynamic environment
Self-Assessment Questions:
- Do you have experience in brand marketing and multi-channel campaign management?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you align with McDonald's company values and work style?
ASSUMPTION: McDonald's values diversity and inclusion, and seeks candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in consumer behavior and market trends
- Balancing the demands of a hybrid working arrangement
ASSUMPTION: This role may present challenges related to stakeholder management, time management, and adaptability to change.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position places a greater emphasis on delivery and digital value initiatives
- In the UK restaurant industry, McDonald's is a well-established and highly competitive employer
- Career progression in marketing roles at McDonald's may involve expanding responsibilities or moving into different product categories
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new McDelivery offering
- Conducting consumer research to identify trends and preferences in digital value initiatives
- Managing the budget and timeline for a high-impact marketing event or promotion
ASSUMPTION: These sample projects illustrate the types of initiatives a Brand Manager in this role might be responsible for.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for McDelivery and Digital Value?
- What opportunities are there for professional development and growth within the marketing function?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you have led or contributed to
- Research McDonald's UK and the role to demonstrate your understanding of the company and the position
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
