📌 Core Information
🔹 Job Title: Brand Manager (Nestle Professional)
🔹 Company: Nestle Operational Services Worldwide SA
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-time
🔹 Category: Food and Beverage Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing food strategies and marketing programs for Nestle Professional's culinary business.
- Managing the largest brand in Nestle from an Out of Home perspective.
- Driving innovation and renovation within the pipeline framework, backed by customer/consumer insight.
- Strengthening C2C engagements and building relationships with various associations to continue to build the brand in OOH.
- Formulating and managing new business opportunities targeting industrial sales and e-commerce customers through strong coordination with the sales team.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan and execute the Food strategy and marketing programs, focusing on food solutions and Western cuisine range, including strategic developmental SKUs (Savory Solutions portfolio). Handling the largest brand in Nestle from an Out of Home perspective.
✅ Understand customer and consumers' habits, attitudes, and motivations and translate into inspiring insights and a compelling brand plan to drive competitive advantages.
✅ Strengthen C2C engagements related to the entire savory portfolio and building relationships with various associations to continue to build the brand in OOH.
✅ Develop business plan, customer/consumer programs to increase consumption moments and market share, focusing on Key Channels (e.g., FSR/Hotels/Cafes).
✅ Innovate and renovate products within the pipeline framework, backed by customer/consumer insight.
✅ Drive customized opportunities with the Key Accounts Team.
✅ Assess market research/survey results, monitor competitor movements, analyze market trends, propose relevant strategies and action plans.
✅ Manage the PFME budget for brand(s) and category profitability.
✅ Responsible for Food event management & coordination, i.e., exhibition, cooking competitions & customer demo.
✅ Formulate and manage new business opportunity targeting industrial sales & e-commerce customers through strong coordination with the sales team.
ASSUMPTION: The role requires a high level of organization, time management, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
Experience: 5+ years of working experience
Required Skills:
- Proven track record in brand management or marketing.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work effectively in a team environment.
- Proficiency in Mandarin (an added advantage).
Preferred Skills:
- Experience in the food and beverage industry.
- Knowledge of the Out of Home (OOH) sector.
ASSUMPTION: Candidates with experience in brand management, marketing, and a strong understanding of the food and beverage industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between MYR 150,000 - 250,000 per annum, based on industry standards for a Brand Manager with 5-10 years of experience in the food and beverage industry in Malaysia. The actual salary may vary depending on the candidate's qualifications and experience.
Benefits:
- Competitive benefits package.
- Opportunities for professional growth and development.
- Dynamic and inclusive work environment.
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. However, additional hours may be required based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits package is competitive and may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Nestle is a global leader in the food and beverage industry, operating in almost every country worldwide. The company offers a wide range of products and services, catering to various stages of life and moments of the day.
Company Size: Nestle is a large multinational corporation with over 273,000 employees globally. This size offers opportunities for career growth and development within the organization.
Founded: Nestle's origin can be traced back to 1866 when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. Henri Nestlé launched one of the world's first prepared infant cereals, 'Farine lactée,' in Vevey, Switzerland, in 1867.
Company Description:
- Nestle is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestle's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestle's extensive global presence and diverse product portfolio provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a combination of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager for the Nestle Professional business in Malaysia.
Work Arrangement: This is an on-site position based in Petaling Jaya, Selangor, Malaysia. However, the role may require occasional travel to other Nestle offices or client sites within the region.
Growth Opportunities:
- Progression to a senior brand management role or a marketing management role within the Nestle organization.
- Expansion of responsibilities to cover additional brands or categories within the Nestle Professional business.
- Opportunities to work on international projects or assignments, gaining global experience within the organization.
ASSUMPTION: With Nestle's extensive global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the organization for high-performing individuals.
🌍 Location & Work Environment
Office Type: Nestle's Petaling Jaya office is a modern, professional environment with a collaborative and inclusive work culture.
Office Location(s): Jalan PJU 7/3, Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a major urban center located in the state of Selangor, Malaysia, with a population of over 600,000 people.
- The city is well-connected by major highways and public transportation, making it easily accessible from other parts of the Klang Valley region.
- Petaling Jaya offers a mix of urban and suburban living, with numerous shopping malls, entertainment options, and recreational facilities nearby.
Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM. However, additional hours may be required based on business needs or project deadlines.
ASSUMPTION: The work environment at Nestle's Petaling Jaya office is dynamic and inclusive, with a strong focus on collaboration and teamwork. The office is conveniently located in a major urban center, offering easy access to amenities and recreational facilities.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the Nestle careers website.
- Shortlisted candidates will be invited for an initial phone or video screening, followed by face-to-face interviews with the hiring manager and other stakeholders.
- Candidates may be required to complete a case study or presentation as part of the interview process.
- Successful candidates will be notified of the outcome within a reasonable timeframe.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and numerical skills
- Communication and presentation skills
- Cultural fit and alignment with Nestle's values
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of the food and beverage industry and the Out of Home (OOH) sector in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and leadership potential.
- Research Nestle's company culture and values to ensure a strong cultural fit and alignment with the organization's mission and vision.
ATS Keywords: Brand Management, Marketing Strategy, Market Research, Consumer Insights, Product Development, Budget Management, Event Management, Sales Coordination, Relationship Building, Innovation, Culinary Knowledge, Data Analysis, Communication, Team Collaboration, Customer Engagement, E-commerce, Out of Home (OOH), Food and Beverage Industry
ASSUMPTION: The application process for this role is competitive, and candidates should expect to face stiff competition from other qualified professionals in the field. Tailoring application materials and preparing thoroughly for the interview process will significantly improve the chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's responsibilities and the organization's internal systems. However, proficiency in Microsoft Office Suite and data analysis tools is generally expected for brand management roles.
👔 Cultural Fit Considerations
Company Values:
- Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future.
- Excellence: Striving for excellence in all aspects of our work, from product quality to customer service.
- Courage: Having the courage to take bold decisions and act on our convictions, even in the face of uncertainty.
- Passion: Demonstrating passion for our work and a deep commitment to our mission and values.
Work Style:
- Collaborative: Nestle fosters a culture of teamwork and collaboration, with a strong emphasis on cross-functional collaboration and knowledge sharing.
- Dynamic: The work environment is fast-paced and dynamic, with a focus on continuous improvement and innovation.
- Inclusive: Nestle values diversity and inclusion, creating an inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- How do your personal values align with Nestle's company values, particularly the value of respect for diversity?
- Describe a situation where you had to work collaboratively with a diverse team to achieve a common goal. What was the outcome, and what did you learn from the experience?
- How do you approach continuous learning and professional development in your current role? What steps do you take to stay up-to-date with industry trends and best practices?
ASSUMPTION: Cultural fit is a critical factor in the success of any role, and candidates should take the time to research Nestle's company culture and values to ensure a strong fit with the organization's mission and vision.
⚠️ Potential Challenges
- The role may require occasional travel to other Nestle offices or client sites within the region, which may impact work-life balance.
- The fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
- The role may require working with tight deadlines and managing multiple projects simultaneously, which may be challenging for candidates who struggle with time management or prioritization.
- The competitive nature of the food and beverage industry may present challenges in terms of market share and brand positioning.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development within the role and the organization.
📈 Similar Roles Comparison
- Brand Manager (Nestle Professional) vs. Brand Manager (Unilever): Both roles involve brand management and marketing strategy development, but the Nestle role focuses on the Out of Home (OOH) sector, while the Unilever role may cover a broader range of categories and channels.
- Brand Manager (Nestle Professional) vs. Senior Brand Manager (Procter & Gamble): The Nestle role is at the mid-level management career stage, while the Procter & Gamble role is at the senior level. The Procter & Gamble role may involve more strategic decision-making and cross-functional team leadership.
- Brand Manager (Nestle Professional) vs. Marketing Manager (Coca-Cola): Both roles involve marketing strategy development and execution, but the Coca-Cola role may focus more on consumer-facing marketing and brand activation, while the Nestle role is more focused on the Out of Home (OOH) sector and culinary solutions.
ASSUMPTION: While these roles share some similarities, they also have distinct differences in terms of focus, scope, and career progression. Candidates should carefully consider their career goals and preferences when comparing these roles.
📝 Sample Projects
- Developing and launching a new product line within the Savory Solutions portfolio, targeting the Out of Home (OOH) sector.
- Conducting market research to identify consumer trends and preferences in the foodservice industry, and translating those insights into a compelling brand plan.
- Managing a major culinary event, such as a cooking competition or customer demo, to showcase Nestle Professional's culinary solutions and strengthen brand engagement.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Brand Manager role, requiring a combination of analytical skills, creativity, and strong project management capabilities.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for a Brand Manager within the Nestle organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its brand managers, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the Nestle Professional business in the Malaysian market, and how can this role contribute to addressing those challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the organization, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestle careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role, with a focus on brand management, marketing strategy, and the food and beverage industry.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and leadership potential.
- Research Nestle's company culture and values to ensure a strong cultural fit and alignment with the organization's mission and vision.
- Follow up with the hiring manager within one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
