🔹 Job Title: Brand Manager (Nutrition Division) CDMX
🔹 Company: Abbott
🔹 Location: Mexico City, Tlalpan
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.
✅ Maintains a deep understanding of the demographics, psychologies, and behavioral drivers of Abbott Nutrition brand’s customers and consumers
✅ Develops and provides strategic planning and commercial input to the development of the assigned brand or business
✅ Establishes marketing strategies for brand(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution
✅ Participates in the development of business plans, identifies areas of concern, and modifies marketing programs to address changes in the marketplace
✅ Develops annual digital and innovation strategy and omni-channel plan for the brand, aligning the efforts of Marketing and Sales to drive demand for Abbott Nutrition Brands
✅ Leads the collaboration with ecommerce, sales, regulatory, IT and external agencies & platforms to support the execution of key processes related to e-Store
✅ Leads the analyses and evaluation of customer and consumer experiences/journeys across multiple channels and touch points
✅ Supports the identification of potential new local commercial opportunities in terms of product/brand, consumer engagement and go-to-market solutions
✅ Develops and executes national brand education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers across all channels
✅ Develops and executes financial models, market distribution and launch plans, pricing/reimbursement strategy, distribution/ service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups
✅ Manages the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product
✅ Manages promotional materials to establish product branding and messaging
✅ Drives brand positioning and competitive selling strategies as well as provides leadership in managing the logistics, market share and revenue of the product
✅ Oversees the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing
✅ Supports upskilling and development of marketers through modelling, coaching and feedback
✅ Collaborates with internal and external stakeholders to achieve objectives
ASSUMPTION: This role requires strong leadership, project management, and communication skills to effectively manage multiple projects and stakeholders.
Education: B.S. in Marketing, sales, businesses or similar
Experience: 6+ years of experience as brand manager in OTC products
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on OTC products and digital marketing, candidates with experience in these areas are strongly preferred.
Salary Range: Abbott does not provide salary information for this role. Based on industry standards for a Brand Manager with 6+ years of experience in Mexico, the estimated salary range is MXN 150,000 - 250,000 per year.
Benefits:
Working Hours: Standard full-time hours (40 hours/week) with the possibility of working additional hours as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on factors such as the candidate's experience and negotiation skills.
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The nutrition division develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active.
Company Size: Abbott is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development within various business divisions and geographic locations.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare, with a strong commitment to innovation and improving people's lives.
Company Description:
Company Specialties:
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product offerings provide numerous opportunities for career growth and development within the company.
Career Level: This role is at the mid-level management career stage, with the potential for growth into senior management positions within the marketing or nutrition divisions.
Reporting Structure: The Brand Manager reports directly to the Marketing Director for the Nutrition Division and works closely with cross-functional teams, including sales, regulatory, IT, and external agencies.
Work Arrangement: This role is on-site, with the possibility of working remotely up to 20% of the time, depending on business needs and team preferences.
Growth Opportunities:
ASSUMPTION: Given Abbott's global presence and diverse product offerings, there are numerous opportunities for career growth and development within the company.
Office Type: Abbott's Mexico City office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): Mexico City, Tlalpan
Geographic Context:
Work Schedule: Standard full-time hours (40 hours/week) with the possibility of working additional hours as needed to meet business objectives
ASSUMPTION: Abbott's Mexico City office provides a dynamic and engaging work environment that supports collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, OTC Products, Marketing Strategy, P&L Responsibility, Ecommerce, Digital Marketing, Consumer Insights, Product Development, Promotional Activities, Collaboration, Market Analysis, Sales Support, Financial Modeling, Distribution Management, Customer Experience, Team Development
ASSUMPTION: Abbott's recruitment process is designed to assess candidates' strategic thinking, communication, and collaboration skills, as well as their cultural fit with the company.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Abbott values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to excellence.
ASSUMPTION: These challenges can be overcome with strong leadership, project management, and communication skills, as well as a strategic mindset and ability to adapt to change.
ASSUMPTION: While these roles share similarities in terms of brand management responsibilities, the specific products, target audiences, and market dynamics may vary, requiring tailored marketing strategies and approaches.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Brand Manager (Nutrition Division) CDMX role, demonstrating the need for strategic thinking, analytical skills, and strong collaboration with cross-functional teams.
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, Abbott's culture, and the opportunities for growth and development within the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.