🔹 Job Title: Brand Manager of On Premise Red Bull
🔹 Company: Hayden Beverage Company
🔹 Location: Boise, ID
🔹 Job Type: Full Time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the on-premise sales environment and experience working with Red Bull. The ideal candidate will have a proven track record of driving sales growth and building strong customer relationships.
✅ Create an On-Premise Business Plan to develop and execute Red Bull initiatives in existing and potential new accounts
✅ Assist and present at Mid and End of Year Business Planning
✅ Manage ADM account list to ensure volume and key initiatives are achieved
✅ Travel to outer markets once per quarter
✅ Develop relationships with the Top 10 On-Premise accounts to help grow their business by executing programming, SKU availability, cooler, menu and consumption activation placements. Call on these customers monthly and be visible in their accounts at night
✅ Complete quarterly business reviews with Top 10 On Premise Accounts
✅ Schedule, organize and execute 3 National On Premise Blitzes
✅ Ensure On-Premise VIP Accounts Programming is executed (SKU Availability, Cooler and Menu Placements)
✅ Train, develop, engage and add value to the sales team
✅ Help Red Bull Musketeers execute their Partnership Agreement accounts
✅ Create sales incentives to drive execution with On-Premise initiatives (Distribution, Core and Core+)
✅ Create IDIG reports for overall volume, ADM and Musketeer accounts, Core and Core+, buying accounts and new SKU launches. Use reports to analyze results versus targets and create action plans to improve volume and execution
✅ Review Red Bull National Accounts report to ensure all mandated accounts are buying and approved accounts are being opened
✅ Manage and complete Red Bull trackers accurately and on time
✅ Set up new Non-Traditional Accounts through haydenbeverage.com and complete LSR contracts
✅ Help create a Non-Trad business plan to develop Coffee, College/DCL, Vending and Military segments
✅ Identify new independent coffee opportunities and work with supervisors and sales representatives to open accounts
✅ Cold Call and set up new Commercial and Non Commercial accounts
✅ Call on vending companies to provide Red Bull SKU assortment, equipment, and sales data to help add value to the vending operators
✅ Provide new Commercial and Non Commercial account list to sales representatives and help open the accounts if needed
✅ Help develop annual plans for Commercial and Non Commercial accounts
✅ Call on independent vending companies to provide sku assortment and cold equipment
ASSUMPTION: This role involves a mix of strategic planning, account management, and sales execution. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to drive results.
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: Minimum three years of On-Premise sales experience preferred. Preference given to prior experience selling Red Bull
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in on-premise sales, with a proven track record of driving results and building strong customer relationships. Experience with Red Bull is a plus but not required.
Salary Range: $55,000.00 - $65,000.00 Base + Commission/year
Benefits:
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend work required
ASSUMPTION: The salary range provided is based on industry standards for a Brand Manager role with 2-5 years of experience in the beverage industry. The benefits package is competitive and designed to support the well-being and growth of employees.
Industry: Beverage Distribution
Company Size: Medium (501-1,000 employees)
Founded: 1982
Company Description:
Company Specialties:
Company Website: http://www.haydenbeverage.com
ASSUMPTION: Hayden Beverage Company is a well-established, family-owned business with a strong reputation in the beverage distribution industry. They are committed to growth and ethical business practices, with a focus on providing exceptional service to their customers.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of On-Premise Sales
Work Arrangement: On-site, with occasional travel to outer markets once per quarter
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and expand into new areas.
Office Type: Corporate office environment
Office Location(s): Boise, ID
Geographic Context:
Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend work required
ASSUMPTION: Boise offers a high quality of life, with a vibrant cultural scene and abundant outdoor recreation opportunities. The work environment at Hayden Beverage Company is collaborative and supportive, with a strong focus on teamwork and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: On-Premise Sales, Red Bull, Business Planning, Account Management, Sales Incentives, Data Analysis, Cold Calling, Market Development, Flexibility, Goal Orientation, Team Collaboration, Customer Engagement, Account Opening
ASSUMPTION: The interview process at Hayden Beverage Company is designed to assess the candidate's sales and business planning skills, as well as their cultural fit with the company and team. The ideal candidate will have a strong background in on-premise sales and a proven track record of driving results.
ASSUMPTION: This role requires proficiency in sales and business planning software, as well as the ability to analyze and interpret data to drive sales growth.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Hayden Beverage Company values a strong work-life balance, with a focus on family, collaboration, and innovation. The ideal candidate will be adaptable, results-driven, and customer-focused, with a strong sense of teamwork and collaboration.
ASSUMPTION: This role requires a high level of adaptability and flexibility, with the ability to balance strategic planning and execution with day-to-day account management. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to drive results.
ASSUMPTION: This role is unique in its focus on Red Bull on-premise sales and offers significant growth potential for the right candidate. While similar to other Brand Manager or On-Premise Sales Manager roles in the industry, this position offers a unique opportunity to work directly with Red Bull and help drive their on-premise sales strategy.
ASSUMPTION: These sample projects are designed to highlight the strategic planning, account management, and sales execution aspects of the Brand Manager of On Premise Red Bull role. The ideal candidate will have a proven track record of driving results in similar projects.
ASSUMPTION: These key questions are designed to help the candidate understand the priorities, growth opportunities, and support structures in place for this role. The ideal candidate will be proactive in seeking out information and clarification about the position and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.