Brand Manager (OTC)

📌 Core Information

🔹 Job Title: Brand Manager (OTC)

🔹 Company: Abbott Laboratories

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Healthcare / Pharmaceuticals

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the assigned therapeutic area portfolio to drive market leadership and revenue growth
• Collaborating with cross-functional teams to develop and execute strategies, creative plans, and product support
• Analyzing market trends and competitor activities to identify opportunities for the TA portfolio
• Managing key opinion leader relationships to support continuous education and disease updates
• Supporting business development efforts to expand the TA portfolio

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple teams.

📋 Key Responsibilities

✅ Develop and implement brand plans and strategies for the range of products in the assigned therapeutic area portfolio

✅ Develop portfolio selling strategies to align brands and enable the sales team to meet sales/market share targets

✅ Build multi-channel engagement plans to maximize opportunities across channels and stakeholders

✅ Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities

✅ Prepare sales forecasts and budgets, monitor sales performance, and adapt plans to improve sales performance

✅ Manage key opinion leader relationships to support continuous education and disease updates to healthcare professionals and specialists

✅ Support business development efforts by identifying and developing fact-based business cases for new products

✅ Provide product training and role-play sessions to the sales team to enhance product knowledge and effective selling

✅ Collaborate cross-functionally with other TA portfolios, sales, regulatory, market access, finance, and business development teams for integrated marketing campaigns and new product developments

✅ Support the product listing for institutions (government and private hospitals)

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Degree in pharmacy, nutrition, science, or a related field

Experience: Minimum 3 years of experience in product management within the healthcare or pharmaceutical sectors in a multinational company environment

Required Skills:

• Excellent analytical and influencing skills
• Strong interpersonal, presentation, and cross-functional skills
• Sound understanding or qualifications in marketing-related principles
• Good knowledge of computer-based programs, including Excel, graphics, and PowerPoint presentations

Preferred Skills:

• Experience in the OTC market
• Fluency in Malay or other local languages

ASSUMPTION: Candidates with experience in the OTC market and fluency in local languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: RM 150,000 - RM 250,000 per annum (Estimated, based on industry standards for mid-senior level roles in Malaysia's healthcare sector)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Tuition assistance
• Employee discounts on Abbott products

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals

Company Size: With over 100,000 employees worldwide, Abbott is a large organization that offers numerous opportunities for career growth and development

Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare

Company Description:

• Abbott is committed to helping people live more fully at all stages of life through its portfolio of life-changing technologies
• The company's products span the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
• Abbott serves people in more than 160 countries, with a presence in over 160 countries

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott's global presence and diverse product portfolio provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution

Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, regulatory, market access, finance, and business development

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Progression to senior brand management or marketing management roles
• Expansion into other therapeutic areas or product categories
• Opportunities to work on international projects or assignments

ASSUMPTION: Successful candidates in this role may have opportunities to grow within Abbott's marketing organization or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Abbott's Petaling Jaya office is a modern, collaborative workspace designed to foster innovation and teamwork

Office Location(s): Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Petaling Jaya is a bustling city located in the state of Selangor, Malaysia, with a population of over 600,000 people
• The city offers a mix of urban and suburban living, with numerous shopping malls, restaurants, and entertainment options
• Petaling Jaya is well-connected by public transportation, with easy access to Kuala Lumpur, the capital city of Malaysia

Work Schedule: The work schedule for this role is typically Monday to Friday, with standard office hours. However, the role may require occasional overtime or weekend work to meet project deadlines or attend industry events

ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be able to adapt to the occasional demands of a fast-paced, results-driven organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the marketing director or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cross-functional collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams
• Research Abbott's products, competitors, and market trends to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Brand Management, Market Analysis, Sales Forecasting, Product Training, Cross-Functional Collaboration, Interpersonal Skills, Presentation Skills, Analytical Skills, Influencing Skills, Strategic Planning, Creative Execution, Portfolio Management, Stakeholder Engagement, Business Development, Healthcare Knowledge, Marketing Principles

ASSUMPTION: Abbott's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the organization. Successful candidates will demonstrate a strong understanding of the role, the industry, and Abbott's products and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using common marketing and data analysis tools to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Collaboration
• Integrity

Work Style:

• Results-driven and accountable
• Collaborative and team-oriented
• Adaptable and resilient
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you demonstrate Abbott's values in your daily work?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you approach strategic planning and execution in your current or previous roles?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Abbott's company values and work style, as well as a commitment to delivering high-quality results in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Working effectively with cross-functional teams, including sales, regulatory, market access, finance, and business development
• Adapting to changes in market trends, competitor activities, and regulatory requirements
• Balancing strategic thinking with hands-on execution and attention to detail

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands.

📈 Similar Roles Comparison

• Compared to other brand management roles in the healthcare industry, this role may have a greater emphasis on cross-functional collaboration and stakeholder engagement
• Abbott's global presence and diverse product portfolio provide unique opportunities for career growth and development within the organization
• This role may offer more opportunities for international exposure and project-based work compared to other brand management roles in the region

ASSUMPTION: Candidates should research similar roles in the industry and consider how their skills, experience, and career goals align with the opportunities and challenges presented by this role.

📝 Sample Projects

• Developing a comprehensive brand plan and strategy for a new OTC product launch in the Malaysian market
• Conducting market research and analysis to identify opportunities for an existing TA portfolio in the region
• Managing key opinion leader relationships to support continuous education and disease updates for healthcare professionals and specialists

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to the success of their previous employers.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into Abbott's overall marketing strategy and organization?
• What are the most significant challenges facing the TA portfolio, and how can this role address them?
• What opportunities are there for growth and development within Abbott's marketing organization?
• How does Abbott support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the organization, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams
• Research Abbott's products, competitors, and market trends to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.