Brand Manager OTC

📌 Core Information

🔹 Job Title: Brand Manager OTC

🔹 Company: Haleon

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Consumer Goods and Consumer Health

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as the Brand Leader and managing the category’s P&L
• Driving sustainable OTC brand growth in the VN market through brand plan and activation
• Collaborating with cross-functional teams to execute market activation plans and new product launches
• Monitoring and assessing in-market new product launches and brand KPIs
• Building strong agency partnerships and ensuring compliance with local policies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Accountable for accelerated share of assigned brand portfolio over 3-1 plan in the market

✅ Execute and amplify winning Market Activation Plans (MAPs) in the context of consumer, shopper, expert, trade, and competitive set

✅ Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns

✅ Work with Finance to analyze the P&L and identify the impact of alternative actions

✅ Identify investment priorities and manage A&P with appropriate mix between advertising and in-store efforts

✅ Monitor and assess in-market new product launches and adapt Area tool kits

✅ Liaise actionable local insights with the Area teams to generate locally relevant Task Maps

✅ Activate and consistently deploy winning claims in compliance with Haleon and local policies

✅ Build strong agency partnerships at LOC to deliver world class activation

✅ Model Haleon values & behaviors and act in compliance with all Haleon codes of practice

✅ Be responsible for tracking local brand KPIs and recommending remedial action where necessary

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in science marketing, business, economics, or a related field. Master's degree in business management is preferred.

Experience: Minimum 5 years working experience in a Brand Marketing capacity.

Required Skills:

• Demonstrated ability to lead complex projects with successful outcomes
• Strong experiences in driving digital strategy (social, ecom channel) and activation
• Ability to lead within a matrix organization, integrating complex multifunctional efforts
• Experience of leading successful innovation launches in market
• Experience in implementing brand plans and execution plans
• Experience in brand architecture, setting brand/variant roles & priorities and building portfolio
• Financial acumen is an added advantage
• Experience in NPD process
• Excellent English Written and Spoken Communication skills
• Computer skills in Microsoft Words, Excel, PowerPoint, Project, Canvas
• Excellent interpersonal skills

Preferred Skills:

• Experience in the consumer health or related industry
• Fluency in Vietnamese

ASSUMPTION: While not explicitly stated, experience in the consumer health industry and fluency in Vietnamese may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Ho Chi Minh City, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Agile working culture with flexible work arrangements
• Diverse and inclusive work environment

Working Hours: Full-time position with standard working hours. Overtime may be required based on business needs.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary based on individual performance and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of trusted brands in pain relief, oral health, and nutrition.

Company Size: 10,001+ employees. Haleon offers a large and diverse work environment with ample opportunities for growth and development.

Founded: 2022. Haleon was formed through the spin-off of GlaxoSmithKline's consumer health business.

Company Description:

• Haleon is a purpose-driven organization focused on delivering better everyday health with humanity
• Leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
• Committed to sustainability and social responsibility

Company Specialties:

• Consumer Goods and Consumer Health
• Over-the-counter (OTC) products
• Prescription medicines
• Nutritional supplements

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on purpose and humanity sets it apart in the consumer health industry and creates a unique work environment.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers significant growth opportunities and the potential to take on more responsibility over time.

Reporting Structure: The Brand Manager OTC will report directly to the Brand Director and work closely with cross-functional teams, including marketing, sales, and finance.

Work Arrangement: On-site, with opportunities for flexible work arrangements based on business needs and individual circumstances.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing function
• Opportunities to work on high-impact projects and drive significant business results
• Exposure to a diverse and global organization, with opportunities to learn and develop new skills

ASSUMPTION: Haleon's large size and global presence offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Haleon's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 26th Floor, Vietcombank Tower, 2A Ton Duc Thang Street, District 1, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is a vibrant and dynamic metropolis, offering a rich cultural experience and numerous entertainment options
• The city is a major economic hub in Vietnam, with a thriving consumer goods industry
• Haleon's office is located in the heart of the city's central business district, providing easy access to public transportation and amenities

Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Overtime may be required based on business needs.

ASSUMPTION: Haleon's Ho Chi Minh City office offers a modern and collaborative work environment, with easy access to the city's amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Brand Director
• Background check and offer extension

Key Assessment Areas:

• Brand management and strategy
• Digital marketing and activation
• Cross-functional collaboration and project management
• Problem-solving and analytical skills
• Cultural fit and alignment with Haleon values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving and leadership skills
• Research Haleon's mission, values, and brand portfolio to demonstrate your understanding of the organization
• Be prepared to discuss your experience with digital marketing and activation, as well as your ability to work effectively in a matrix organization

ATS Keywords: Brand Marketing, Digital Strategy, Project Management, Innovation Launches, Brand Plans, Financial Acumen, Communication Skills, Interpersonal Skills, Market Activation, P&L Management, Consumer Insights, Agency Partnerships, Regulatory Compliance, Collaboration, Data Analysis, Task Mapping

ASSUMPTION: Haleon's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving, leadership, and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Project, Canvas)
• Marketing automation and analytics tools (e.g., Google Analytics, social media platforms)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Haleon uses industry-standard tools and technologies to support its marketing and project management functions.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Inclusive
• Curious
• Collaborative
• Courageous

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Innovative and creative
• Committed to delivering results

Self-Assessment Questions:

• How do you embody Haleon's values in your daily work?
• Can you provide an example of a time when you successfully led a cross-functional team to achieve a challenging goal?
• How do you stay up-to-date with digital marketing trends and technologies?
• How do you approach working with external agencies and partners?

ASSUMPTION: Haleon's values-driven culture is a key aspect of the organization's success and is an important consideration for applicants.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a matrix organization
• Balancing short-term execution with long-term strategic planning
• Working effectively in a rapidly changing and competitive market
• Adapting to a new work environment and culture

ASSUMPTION: Haleon's fast-paced and dynamic work environment presents both opportunities and challenges for employees.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position places a greater emphasis on digital marketing and activation
• Haleon's focus on consumer health sets it apart from other consumer goods companies, with a stronger emphasis on regulatory compliance and healthcare industry trends
• This role offers significant growth opportunities and the potential to take on additional responsibilities over time

ASSUMPTION: While this role shares similarities with other Brand Manager positions, Haleon's unique focus on consumer health and digital marketing sets it apart.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new OTC product in the Vietnamese market
• Conducting market research and consumer segmentation analysis to inform brand strategy and positioning
• Managing the P&L for a portfolio of OTC brands, identifying investment priorities, and optimizing advertising and in-store efforts

ASSUMPTION: These sample projects are representative of the types of initiatives a Brand Manager OTC might work on at Haleon.

❓ Key Questions to Ask During Interview

• How does this role fit into Haleon's overall brand strategy and portfolio management?
• Can you describe the team structure and dynamics within the marketing function?
• How does Haleon support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Haleon approach working with external agencies and partners?

ASSUMPTION: These interview questions are designed to provide a deeper understanding of the role, the team, and the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://gsknch.wd3.myworkdayjobs.com/GSKCareers/job/Vietnam---Ho-Chi-Minh-City/Brand-Manager-OTC_531843
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of Haleon's mission, values, and brand portfolio
• Be prepared to discuss your experience with digital marketing and activation, as well as your ability to work effectively in a matrix organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.