📌 Core Information
🔹 Job Title: Brand Manager - PEE
🔹 Company: AkzoNobel
🔹 Location: Gurugram, IN
🔹 Job Type: On-site
🔹 Category: Chemical Manufacturing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for product categories
- Managing budgets and delivering annual operating plans (AOPs) for portfolios
- Collaborating with cross-functional teams, including sales, R&D, and supply chain
- Driving brand equity through communication programs and consumer activations
- Executing trade marketing initiatives and always-on digital programs
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams to achieve common goals.
📋 Key Responsibilities
✅ Defining road maps and brand strategies for product categories
✅ Managing budgets and delivering volume, revenue, and CM targets as per AOPs
✅ Planning and managing portfolios based on the 4Ps, including NPD development and launch
✅ Driving brand equity through communication and consumer activation programs
✅ Managing trade marketing initiatives for channels and influencers
✅ Planning and executing ATL communication to drive brand consideration
✅ Executing always-on digital programs, such as lead generation and social calendar management
✅ Collaborating with mainline advertising and media agencies for ATL and digital communication
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve brand and business objectives.
🎯 Required Qualifications
Education: MBA
Experience: 2+ years of relevant experience
Required Skills:
- Brand strategy development and implementation
- Portfolio management
- Budget management
- Brand equity building
- Trade marketing
- Digital communication
- Cross-functional team collaboration
- Project management
- Strategic planning
Preferred Skills:
- Experience in the chemical manufacturing industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in brand management, portfolio planning, and budget management are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: INR 12-18 LPA (Estimated based on industry standards for a mid-level brand manager role in Gurugram)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on AkzoNobel products
- Opportunities for professional development and career growth
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AkzoNobel operates in the chemical manufacturing industry, focusing on paints and coatings. The company is a global leader in its sector, with a strong presence in over 150 countries.
Company Size: AkzoNobel is a large corporation with over 30,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: 1792, in the Netherlands
Company Description:
- AkzoNobel is a global leader in paints and coatings, providing innovative solutions that color people's lives and protect what matters most.
- The company offers a wide range of brands, including Dulux, International, Sikkens, and Interpon, which are trusted by customers around the globe.
- AkzoNobel is committed to sustainability and creating an even better tomorrow while preserving the best of what we have today.
Company Specialties:
- Paints and coatings
- Innovative solutions
- Sustainability
- Global presence
Company Website: www.akzonobel.com
ASSUMPTION: AkzoNobel's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the MSU Director and collaborates with various departments, including sales, R&D, and supply chain.
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Progression to senior brand management roles
- Expansion into different product categories or regions
- Transition into related fields, such as marketing or product management
ASSUMPTION: This role offers opportunities for career growth within AkzoNobel's brand management function or related areas.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Gurugram, India
Geographic Context:
- Gurugram is a major IT and commercial hub in India, with a vibrant job market and numerous opportunities for professional growth.
- The city offers a mix of urban and suburban living, with easy access to amenities and recreational facilities.
- Gurugram has a tropical climate, with hot summers and mild winters.
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The Gurugram office offers a dynamic work environment with ample opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Brand management skills
- Strategic thinking
- Cross-functional collaboration
- Project management
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in brand management, portfolio planning, and budget management.
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role.
- Prepare for behavioral and technical interview questions focused on brand management, strategic planning, and cross-functional collaboration.
ATS Keywords: Brand strategy, portfolio management, budget management, brand equity, trade marketing, digital communication, cross-functional collaboration, project management, strategic planning
ASSUMPTION: AkzoNobel's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and technical interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Safety, Health, and Environment (SHE)
- Customer focus
- Collaboration
- Innovation
- Performance-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams to achieve common goals?
- Do you have a proven track record of driving brand equity and delivering results?
ASSUMPTION: AkzoNobel values candidates who are results-driven, collaborative, and committed to continuous improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Adapting to a dynamic and fast-paced work environment
- Balancing strategic planning with day-to-day tactical execution
- Working in a matrix organization with complex reporting structures
ASSUMPTION: These challenges are common in brand management roles within large, global organizations.
📈 Similar Roles Comparison
- Brand Manager - PEE vs. Senior Brand Manager - PEE: The senior role involves more strategic decision-making, team leadership, and cross-functional collaboration.
- Brand Manager - PEE vs. Product Manager - PEE: The product manager role focuses more on product development, lifecycle management, and go-to-market strategies, while the brand manager role focuses on brand strategy, communication, and consumer activation.
- Brand Manager - PEE vs. Marketing Manager - PEE: The marketing manager role is more focused on campaign management, channel marketing, and demand generation, while the brand manager role focuses on brand strategy, positioning, and equity building.
ASSUMPTION: These roles share some similarities but have distinct focuses and requirements.
📝 Sample Projects
- Developing and executing a brand relaunch campaign for a mature product category
- Conducting market research to identify consumer trends and inform brand positioning
- Managing the product lifecycle for a new product launch, including portfolio planning, budget management, and trade marketing initiatives
ASSUMPTION: These projects illustrate the range of responsibilities and skills required for the Brand Manager - PEE role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to AkzoNobel's overall business strategy?
- What are the key priorities for this role in the first 90 days?
- How does AkzoNobel support the professional development and growth of its brand managers?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and technical interview questions focused on brand management, strategic planning, and cross-functional collaboration
- Research AkzoNobel's company culture, values, and recent news to demonstrate your interest and preparation
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
