Brand Manager Pharmaton SOCOPAC

📌 Core Information

🔹 Job Title: Brand Manager Pharmaton SOCOPAC

🔹 Company: Sanofi

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing strategic plans for the Pharmaton brand to achieve established objectives
• Coordinating marketing tactics to ensure the successful implementation of strategies
• Monitoring market changes and competitor activities to maintain brand competitiveness
• Collaborating with cross-functional teams to ensure product availability and optimal pricing
• Managing the brand's budget and allocating resources effectively

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a cross-functional environment.

📋 Key Responsibilities

✅ Develop and implement strategic plans for the Pharmaton brand, including short- and medium-term plans, investment budgets, and profitability targets

✅ Coordinate the implementation of marketing tactics to ensure the achievement of strategic objectives

✅ Evaluate market changes and anticipate trends to maintain brand competitiveness, contributing to the development and prioritization of brand innovations

✅ Achieve sales targets and maintain or increase market share for existing and new products

✅ Collaborate with the medical department to develop scientifically-backed campaigns and stay updated on relevant medical literature

✅ Coordinate with local and international departments to ensure timely and adequate product availability at the point of sale

✅ Develop and monitor digital marketing strategies and support the development of available brand channels

✅ Conduct pre-marketing, launch, and follow-up activities for products

✅ Monitor competitor activities and analyze results to take corrective actions or capitalize on opportunities

✅ Monitor pricing strategies and ensure regional brand pricing is optimal

✅ Manage promotional and media budgets, allocating financial resources for local initiative development

ASSUMPTION: This role requires a high level of autonomy, initiative, and the ability to build strong relationships with internal and external stakeholders.

🎯 Required Qualifications

Education: Professional degree in Marketing, Business Administration, Communication, or a related field, with a postgraduate degree in Marketing Strategy or Brand Management preferred

Experience: Over 3 years of experience in regional brand management roles, with knowledge in product management and business development planning

Required Skills:

• Proactive attitude, results-oriented, and eager to make a difference
• Autonomy, impact/influence, and strong interpersonal skills
• Analytical market data skills, self-management, and initiative

Preferred Skills:

• Advanced English proficiency with global communication skills

ASSUMPTION: Candidates with experience in the pharmaceutical industry or consumer healthcare sector may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between COP 80,000,000 and COP 120,000,000 per year, based on industry standards for brand management roles in Colombia with 2-5 years of experience. This estimate may vary depending on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee discounts on Sanofi products
• Training and development opportunities

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the actual compensation offered by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global pharmaceutical company dedicated to improving the lives of patients through innovative medicines, vaccines, and consumer healthcare products. The company operates in seven main therapeutic areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.

Company Size: Sanofi is a large corporation with over 10,000 employees worldwide, providing a diverse and dynamic work environment for its employees.

Founded: Sanofi was founded in 1973 through the merger of several French pharmaceutical companies and has since grown into one of the world's leading healthcare companies.

Company Description:

• Sanofi is committed to improving access to healthcare for people around the world, with a focus on innovation, quality, and sustainability
• The company's consumer healthcare division, Opella, is the third-largest global player in the over-the-counter (OTC) and vitamins, minerals, and supplements (VMS) market
• Sanofi is the first major consumer healthcare company to achieve B Corp certification, demonstrating its commitment to social and environmental responsibility

Company Specialties:

• Pharmaceutical manufacturing
• Consumer healthcare
• Vaccines
• Research and development

Company Website: sanofi.com

ASSUMPTION: Sanofi's commitment to innovation, sustainability, and social responsibility makes it an attractive employer for candidates seeking to make a positive impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in brand management, seeking to advance their careers in the pharmaceutical industry.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, medical affairs, and marketing communications.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to senior brand management or marketing director roles within Sanofi or other pharmaceutical companies
• Expanding expertise in cross-functional areas, such as sales, medical affairs, or market research
• Developing leadership skills through mentoring and coaching opportunities

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Sanofi's Bogotá office is a modern and collaborative workspace, fostering innovation and teamwork.

Office Location(s): Bogotá, Colombia

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals
• Bogotá has a tropical highland climate, with mild winters and warm summers

Work Schedule: The work schedule for this role is full-time, with flexible hours and a hybrid work arrangement, allowing for a balance between on-site and remote work.

ASSUMPTION: Bogotá offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the marketing director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and teamwork abilities
• Communication and presentation skills
• Market analysis and data interpretation skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Demonstrate your understanding of the pharmaceutical industry and the Pharmaton brand
• Prepare examples of your strategic planning, market analysis, and leadership skills

ATS Keywords: Brand Management, Strategic Planning, Market Analysis, Digital Marketing, Product Development, Sales Strategy, Collaboration, Budget Management, Communication, Analytical Skills, Leadership, Innovation, Consumer Insights, Project Management, Relationship Building, Autonomy, Pharmaceutical Industry, Consumer Healthcare, Opella, Sanofi

ASSUMPTION: Sanofi's application process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their understanding of the pharmaceutical industry and the Pharmaton brand.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Market research tools (e.g., Nielsen, Kantar)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Microsoft Office Suite and CRM software is essential for this role, while proficiency in market research and project management tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Courage
• Responsibility
• Transparency

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Sanofi's company values in your daily work?
• Describe a time when you had to adapt to a significant change in the market or business environment, and how you responded.
• How do you approach building and maintaining strong relationships with internal and external stakeholders?

ASSUMPTION: Sanofi values candidates who demonstrate a strong commitment to their company values, a collaborative work style, and the ability to adapt to change.

⚠️ Potential Challenges

• Managing a complex brand portfolio with multiple products and stakeholders
• Navigating a large, matrixed organization with multiple levels of approval and decision-making
• Balancing short-term tactical priorities with long-term strategic objectives
• Adapting to a hybrid work environment and managing remote team members

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Brand Manager roles in other pharmaceutical companies may have more or less focus on specific therapeutic areas or product categories
• Brand Manager roles in consumer healthcare companies may have a greater emphasis on over-the-counter (OTC) and vitamins, minerals, and supplements (VMS) products
• Brand Manager roles in other industries may have different market dynamics, competitive landscapes, and regulatory environments

ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, with a focus on the pharmaceutical industry and consumer healthcare sector.

📝 Sample Projects

• Developing a strategic plan to launch a new product in the Colombian market
• Conducting a market analysis to identify opportunities for brand growth and expansion
• Managing a product recall and implementing corrective actions to mitigate brand damage

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership responsibilities required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Pharmaton brand in Colombia?
• What are the key priorities for this role in the first 90 days?
• How does Sanofi support the professional development and growth of its brand managers?
• What are the most significant challenges facing the Pharmaton brand in the Colombian market, and how can this role address them?
• How does Sanofi foster a culture of innovation and continuous improvement in its brand management teams?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the brand, as well as their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sanofi Careers portal
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of your strategic planning, market analysis, and leadership skills for the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.