Brand Manager PL&BL

📌 Core Information

🔹 Job Title: Brand Manager PL&BL

🔹 Company: JACOBS DOUWE EGBERTS

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Brand Management

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Influencing the development of JDE brands in Poland and Baltic markets
• Driving business growth through local brand activation and effective portfolio management
• Coordinating the implementation of new products and innovations
• Analyzing market trends and competitive landscape to provide business recommendations
• Collaborating with global and local stakeholders, as well as external partners
• Managing local marketing budgets to maximize impact and cost-efficiency

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a cross-functional environment.

📋 Key Responsibilities

✅ Prepare and coordinate local brand activation initiatives

✅ Coordinate the implementation of new products, planning and leading projects in close cooperation with a cross-functional project team

✅ Lead projects in compliance with existing processes, ensuring full understanding and acceptance among key stakeholders

✅ Analyze the market and competitive landscape, monitor trends, and translate insights into business recommendations

✅ Manage the product portfolio on an ongoing basis

✅ Collaborate with global and local stakeholders (sales, shopper marketing, global marketing) and external partners (creative agency, media agency)

✅ Manage local marketing budgets and ensure effective allocation of resources

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Minimum of a bachelor's degree

Experience: Over 3 years of experience in FMCG, preferably in marketing, shopper marketing, or project management

Required Skills:

• Analytical mindset and ability to translate data into business recommendations
• Fluent English
• Entrepreneurial approach – proactive, high energy, and a strong “can-do” attitude
• Ability to learn quickly and solve problems
• Excellent presentation and communication skills

Preferred Skills:

• Experience in launching new products/innovations — project management expertise

ASSUMPTION: The ideal candidate will have a proven track record in brand management, strong analytical skills, and the ability to thrive in a fast-paced, international environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Warsaw, the estimated salary range is PLN 15,000 - 25,000 gross per month. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• A high-impact role in a fast-paced, international environment
• A collaborative culture that values innovation, ownership, and continuous learning

Working Hours: Full-time position with a hybrid work arrangement (office and home-based work)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: JACOBS DOUWE EGBERTS operates in the Food and Beverage Services industry, with a focus on coffee and tea production, distribution, and marketing.

Company Size: JACOBS DOUWE EGBERTS is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: The company was founded in 1753 and has since grown into a global leader in the coffee and tea industry.

Company Description:

• JACOBS DOUWE EGBERTS is the world's leading pure-play coffee and tea company, with local roots dating back to 1753
• The company operates in over 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona
• JACOBS DOUWE EGBERTS serves approximately 4,100 cups of coffee or tea every second and generated total sales of EUR 8.2 billion in 2023

Company Specialties:

• Coffee and tea production, distribution, and marketing
• Brand management and innovation
• Global operations and supply chain management

Company Website: https://www.jdepeets.com/

ASSUMPTION: JACOBS DOUWE EGBERTS is a well-established company with a strong global presence and a commitment to innovation and sustainability.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the brand management function.

Reporting Structure: The Brand Manager PL&BL will report directly to the Regional Marketing Manager and work closely with global and local stakeholders.

Work Arrangement: The role offers a hybrid work arrangement, combining office-based and home-based work.

Growth Opportunities:

• Potential progression to a senior brand management role or a regional marketing manager position
• Expansion of responsibilities to cover additional markets or brands
• Opportunities to gain experience in cross-functional teams and projects

ASSUMPTION: This role offers a strong platform for career growth within the brand management function and the broader marketing organization.

🌍 Location & Work Environment

Office Type: The company operates a modern, collaborative office space in Warsaw, Poland.

Office Location(s): Taśmowa 2, 02-677 Warszawa, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people
• The city offers a vibrant cultural scene, with numerous museums, galleries, and historical sites
• Warsaw is a major economic hub in Central and Eastern Europe, with a strong focus on finance, technology, and business services

Work Schedule: The role follows a standard full-time work schedule, with a hybrid work arrangement allowing for some flexibility in working hours.

ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Online assessment
• Interview with the hiring manager
• Final interview with the regional marketing manager

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Experience in brand management and project management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past brand management and project management successes
• Demonstrate your understanding of the coffee and tea industry and JACOBS DOUWE EGBERTS' brand portfolio

ATS Keywords: Brand Management, FMCG, Marketing, Project Management, Product Launch, Market Analysis, Stakeholder Management, Innovation, Data Analysis

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and project management tools, with the opportunity to develop skills in data analysis and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Pioneering spirit
• Collaboration
• Responsibility
• Entrepreneurship

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a proven track record of driving results and continuous improvement?

ASSUMPTION: Candidates who align with JACOBS DOUWE EGBERTS' values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders and external partners
• Adapting to a fast-paced and dynamic work environment
• Navigating a large, global organization with a complex brand portfolio

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses on the Polish and Baltic markets, offering regional scope and responsibility
• The role requires a strong understanding of the FMCG industry and experience in brand management and project management
• Career progression opportunities include senior brand management roles or regional marketing manager positions

ASSUMPTION: This role offers a unique combination of regional responsibility, brand management experience, and career growth opportunities within the FMCG industry.

📝 Sample Projects

• Developing and executing a local brand activation campaign for a JDE brand in Poland
• Coordinating the launch of a new product innovation across the Polish and Baltic markets
• Analyzing market trends and competitive landscape to inform business recommendations for the JDE brand portfolio

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful candidate in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for JACOBS DOUWE EGBERTS in the Polish and Baltic markets?
• What opportunities are there for career growth and development within the brand management function?
• How does the company support work-life balance for employees in hybrid work arrangements?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for career growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past brand management and project management successes
• Demonstrate your understanding of the coffee and tea industry and JACOBS DOUWE EGBERTS' brand portfolio
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.