📌 Core Information
🔹 Job Title: Brand Manager PL&BL
🔹 Company: JACOBS DOUWE EGBERTS
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Influencing the development of JDE brands on a regional scope, including Poland and Baltic markets
- Driving business growth through local brand activation and effective portfolio management
- Leading projects in compliance with existing processes and ensuring full understanding and acceptance among key stakeholders
- Collaborating with global and local stakeholders and external partners to manage local marketing budgets and ensure effective allocation of resources
ASSUMPTION: This role requires a strategic mindset and strong project management skills to successfully drive brand growth and manage projects across multiple markets.
📋 Key Responsibilities
✅ Prepare and coordinate local brand activation initiatives
✅ Coordinate the implementation of new products, planning, and leading projects in close cooperation with a cross-functional project team
✅ Lead projects in compliance with existing processes, ensuring full understanding and acceptance of projects among key stakeholders
✅ Analyze the market and competitive landscape, monitor trends, and translate insights into business recommendations
✅ Manage the product portfolio on an ongoing basis
✅ Collaborate with global and local stakeholders (sales, shopper marketing, global marketing) and external partners (creative agency, media agency)
✅ Manage local marketing budgets and ensure effective allocation of resources to maximize impact and cost-efficiency
ASSUMPTION: The role involves a mix of strategic planning, project management, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Minimum of a bachelor's degree
Experience: Over 3 years of experience in FMCG, preferably in marketing, shopper marketing, or project management
Required Skills:
- Analytical mindset and ability to translate data into business recommendations
- Fluent English
- Entrepreneurial approach – proactive, high energy, and a strong “can-do” attitude
- Ability to learn quickly and solve problems
- Excellent presentation and communication skills
Preferred Skills:
- Experience in launching new products/innovations — project management expertise
ASSUMPTION: The required skills reflect the need for a strategic, data-driven, and proactive individual with strong communication skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, based on industry standards for a Brand Manager with 2-5 years of experience in the FMCG sector in Poland. This range is inclusive of a base salary and may include variable compensation components.
Benefits:
- High-impact role in a fast-paced, international environment
- Collaborative culture that values innovation, ownership, and continuous learning
- Hybrid work arrangement, combining office and home work
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM. Flexible hours may be available based on team and project needs.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are based on the company's career page and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: JACOBS DOUWE EGBERTS operates in the Food and Beverage Services industry, with a focus on coffee and tea production, distribution, and marketing.
Company Size: The company has over 10,000 employees globally, providing a large and diverse work environment.
Founded: The company was founded in 1753, with roots tracing back to the Netherlands, and has since grown into a global enterprise with a strong presence in over 100 countries.
Company Description:
- JACOBS DOUWE EGBERTS is the world's leading pure-play coffee and tea company, with local roots dating back over two centuries
- The company serves approximately 4,100 cups of coffee or tea every second and generated total sales of EUR 8.2 billion in 2023
- The company's portfolio includes over 50 brands, such as L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona
Company Specialties:
- Coffee and tea production
- Brand management and marketing
- Global distribution and logistics
- Innovation and product development
Company Website: JDE Peet's
ASSUMPTION: JACOBS DOUWE EGBERTS is a well-established company with a strong global presence and a diverse portfolio of brands. The company's size and industry position provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, project management, and cross-functional collaboration.
Reporting Structure: The Brand Manager PL&BL reports directly to the Regional Marketing Manager and works closely with global and local stakeholders, as well as external partners.
Work Arrangement: The role follows a hybrid work arrangement, combining office and home work. The specific office days may vary based on team and project needs.
Growth Opportunities:
- Expanding regional responsibilities to cover additional markets
- Progressing to a senior brand management role or a marketing management position
- Gaining experience in cross-functional teams and developing leadership skills
ASSUMPTION: The role offers opportunities for career growth and development within the company's marketing and brand management functions.
🌍 Location & Work Environment
Office Type: The company operates a hybrid work environment, combining office and home work.
Office Location(s): The primary office location for this role is in Warsaw, Poland.
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people
- The city is a major cultural, political, and economic hub in Central and Eastern Europe
- Warsaw offers a vibrant cultural scene, with numerous museums, galleries, and historical sites
Work Schedule: The work schedule follows standard business hours, Monday to Friday, with flexible hours available based on team and project needs.
ASSUMPTION: The hybrid work environment provides a balance between collaboration and focus, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Online assessment
- Interviews with hiring managers and/or team members
- Pre-employment check (if applicable)
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful brand activation initiatives or project management experiences
- Demonstrate your understanding of the FMCG industry and the company's brand portfolio
ATS Keywords: Brand Management, Project Management, FMCG, Marketing, Portfolio Management, Local Brand Activation, Cross-Functional Collaboration, Stakeholder Management, Budget Management, English Fluency
ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
ASSUMPTION: The required tools and technologies are standard for the marketing and brand management industry and can be learned or developed with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Unleashing the possibilities of coffee and tea to create a better future
- Leading with purpose and passion
- Collaborating and winning together
- Embracing change and continuous learning
Work Style:
- Strategic and data-driven decision-making
- Collaborative and cross-functional teamwork
- Adaptability and flexibility in a dynamic work environment
- Proactivity and a strong "can-do" attitude
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with cross-functional teams?
- Are you proactive and adaptable, with a strong ability to manage multiple projects and priorities?
- Do you have a strategic mindset and a proven track record of driving business growth through brand activation and portfolio management?
ASSUMPTION: The company values and work style reflect a dynamic, collaborative, and innovative culture that prioritizes continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing strategic thinking with day-to-day project management tasks
- Adapting to a hybrid work environment and maintaining effective communication with remote team members
- Navigating a large and diverse organization with a complex brand portfolio
ASSUMPTION: The potential challenges are inherent to the role's requirements and can be mitigated with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: The primary difference lies in the level of responsibility, team size, and the scope of brand portfolio management
- Brand Manager vs. Marketing Manager: The roles differ in their focus on brand-specific initiatives vs. overall marketing strategy and campaign management
- Brand Manager vs. Product Manager: The roles are distinct in their focus on brand development and marketing vs. product development and lifecycle management
ASSUMPTION: The comparison highlights the unique aspects of the Brand Manager role within the broader marketing and product management functions.
📝 Sample Projects
- Developing and executing a local brand activation campaign for a key JDE brand in the Polish market
- Managing the regional launch of a new product innovation, coordinating cross-functional project teams, and ensuring full understanding and acceptance of the project among key stakeholders
- Conducting a market analysis and competitive landscape assessment, translating insights into business recommendations for the regional brand portfolio
ASSUMPTION: The sample projects illustrate the strategic and project management aspects of the Brand Manager role, focusing on brand activation, product launch, and market analysis.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader regional marketing strategy and organization?
- What are the most significant challenges facing the brand portfolio in the Polish and Baltic markets, and how can this role address them?
- What opportunities exist for professional development and growth within the company's marketing and brand management functions?
- How does the company support work-life balance and employee well-being in a hybrid work environment?
ASSUMPTION: The interview questions are designed to assess the role's expectations, challenges, and growth opportunities, as well as the company's culture and support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful brand activation initiatives or project management experiences
- Follow up with the hiring manager within one week after submitting your application to express your interest and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
