Brand Manager, Premium, Midscale & Economy Brands, MEA APAC

📌 Core Information

🔹 Job Title: Brand Manager, Premium, Midscale & Economy Brands, MEA APAC

🔹 Company: AccorCorpo

🔹 Location: Bangkok, Thailand

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Brand champion for key PME brands in MEA APAC
• Collaboration with global brand teams and regional brand team
• Brand standards management and external brand audit process
• Guest experience enhancement and satisfaction tracking
• Localization and execution of global brand campaigns

ASSUMPTION: This role requires a strong understanding of brand management, marketing, and hospitality industry trends. The ideal candidate will have experience working with global brands and a proven track record in brand management.

📋 Key Responsibilities

✅ Champion key PME brands in MEA APAC, supporting Brand Directors and liaising with Global Brand teams

✅ Facilitate and communicate yearly updates of brand standards and manage external brand audit process

✅ Oversee cohesive application of brand identities across various channels

✅ Contribute to continuous improvement of guest experience and track satisfaction scores

✅ Help execute and localize global brand campaigns in region for key brands

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's Degree in Advertising, Marketing, or Communications

Experience: 6+ years of experience in Advertising, Brand Marketing, preferably in hospitality and global capacity

Required Skills:

• Strong working knowledge of Microsoft Office (Excel, PowerPoint)
• Knowledge of consumer brand landscape within/beyond travel industry
• Experience in hotel operations (preferred)

Preferred Skills:

• Previous creative, design, or media agency background

ASSUMPTION: The ideal candidate will have a strong background in brand management and marketing, with a proven track record in the hospitality industry. Experience working with global brands is a plus.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Exclusive benefits specific to the sector and beyond
• Learning programs and career growth opportunities
• Ability to contribute to community and make a difference through CSR and ESG activities

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees (Large enterprise)

Founded: 1967 (As a part of ALL - the Accor Live Limitless Lifestyle Loyalty Program)

Company Description:

• Fairmont Hotels stand at the intersection of elegance and culture
• Significant occasions are honored and global events unfold in their properties
• Fairmont Hotels are an essential part of their respective destinations

Company Specialties:

• Hotel
• Resorts
• Luxury
• Spa
• Accommodation
• Food and Beverage

Company Website: https://www.fairmont.com

ASSUMPTION: AccorCorpo is a large enterprise in the hospitality industry with a strong global presence. They offer exclusive benefits and learning programs to their employees.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to Brand Directors and Director of Brand Experience

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to grow within the property and across the world
• Ability to contribute to the community and make a difference through CSR and ESG activities

ASSUMPTION: This role offers growth opportunities within the company and the hospitality industry. The ideal candidate will be proactive and eager to learn and grow in their career.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Bangkok, Thailand

Geographic Context:

• Bangkok is the capital and most populous city of Thailand
• It is known for its vibrant street life, cultural landmarks, and bustling markets
• The city offers a mix of traditional and modern experiences

Work Schedule: Full-time (40 hours/week)

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, multicultural environment and be able to adapt to the unique aspects of working in Bangkok.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Brand management skills
• Marketing and communication skills
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume to highlight relevant brand management and marketing experience
• Prepare examples of successful brand campaigns you've managed
• Demonstrate your understanding of the hospitality industry and AccorCorpo's brand

ATS Keywords: Brand Management, Brand Marketing, Hospitality, Global Brands, Campaign Execution, Guest Experience, Brand Standards

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's HR department. It is essential to follow the application instructions carefully and be prepared to demonstrate your relevant skills and experience.

🛠️ Tools & Technologies

• Microsoft Office (Excel, PowerPoint)
• Brand management software (e.g., Brandfolder, Frontify)
• Campaign management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The ideal candidate will have experience using Microsoft Office and brand management software. Familiarity with campaign management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Innovation
• Responsibility

Work Style:

• Collaborative
• Adaptable
• Results-driven

Self-Assessment Questions:

• How do you align with AccorCorpo's company values of passion, innovation, and responsibility?
• How comfortable are you working in a multicultural environment and adapting to different work styles?
• How do you approach problem-solving and achieving results in a collaborative setting?

ASSUMPTION: AccorCorpo values candidates who are passionate, innovative, and responsible. The ideal candidate will be comfortable working in a multicultural environment and be able to adapt to different work styles.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously
• Adapting to different work cultures and time zones in the MEA APAC region
• Keeping up with the fast-paced nature of the hospitality industry
• Balancing brand consistency with local market needs

ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines effectively, adapt to different work environments, and thrive in a fast-paced industry.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager position in other hospitality companies, but with a focus on the MEA APAC region and key PME brands
• Unlike other brand management roles, this position requires experience working with global brands and a strong understanding of the hospitality industry
• Career progression may include roles such as Senior Brand Manager, Global Brand Director, or other leadership positions within the company

ASSUMPTION: This role is unique in its focus on the MEA APAC region and key PME brands. The ideal candidate will have experience working with global brands and a strong understanding of the hospitality industry.

📝 Sample Projects

• Revised brand standards for a key PME brand in the MEA APAC region
• Localization of a global brand campaign for a luxury hotel in Dubai
• Guest experience enhancement project for a midscale hotel in Bangkok

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be responsible for in this role. The actual projects may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role support the overall brand strategy for AccorCorpo's key PME brands in the MEA APAC region?
• What are the most significant challenges facing the brand management team in the MEA APAC region, and how can this role address them?
• How does AccorCorpo foster a culture of innovation and responsibility within its brand management team?
• What opportunities are there for professional growth and development within this role and the company?
• How does AccorCorpo balance brand consistency with local market needs in the MEA APAC region?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the brand management team's challenges and opportunities. Applicants should tailor their questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant brand management and marketing experience
• Prepare a cover letter explaining your interest in the role and AccorCorpo's brand
• Prepare examples of successful brand campaigns you've managed
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.