📌 Core Information
🔹 Job Title: Brand Manager (Temporary)
🔹 Company: Pernod Ricard
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand planning process from development to execution
- Managing brand budget and ensuring A&P budget responsibility
- Aligning with international strategy and communicating with brand owner
- Leading selection and briefings with local agencies and cross-functional teams
- Securing execution and follow-up of annual plans through ATL and BTL activities
- Monitoring brand performance, tracking KPIs, and drawing insights and recommendations
- Deeply understanding consumer target and proposing activities that resonate among them
- Constantly following market evolution and understanding business needs
- Managing and motivating teams, including interns and CMs
- Collaborating closely with internal departments
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Drive brand planning process from development to execution
✅ Manage brand budget and ensure A&P budget responsibility
✅ Align with international strategy and communicate with brand owner
✅ Lead selection and briefings with local agencies and cross-functional teams
✅ Secure execution and follow-up of annual plans through ATL and BTL activities
✅ Monitor brand performance, track KPIs, and draw insights and recommendations
✅ Understand consumer target and propose activities that resonate among them
✅ Follow market evolution and understand business needs
✅ Manage and motivate teams, including interns and CMs
✅ Collaborate closely with internal departments
ASSUMPTION: The role may require occasional travel to attend events or meet with agencies and stakeholders.
🎯 Required Qualifications
Education: University degree in Marketing or Business Administration. A master's degree will be a plus.
Experience: At least 2-5 years of professional experience in brand management, preferably in the FMCG industry.
Required Skills:
- Familiarity with PR activation and brand experience events, preferably in the music, sports, or entertainment industry.
- Excellent knowledge and experience with professional marketing tools, structures, and processes.
- Willingness to take over responsibility and work autonomously.
- Team spirit, budget management skills, and proficiency.
- Outstanding aptitude for time management and project management.
- Skills in relationship building: strong interpersonal skills and willingness to listen.
- Critical thinking and ability to make decisions.
Preferred Skills:
- Fluency in Spanish and English. Other languages will be a plus.
ASSUMPTION: Candidates with experience in the beverage industry or alcohol beverage sector may have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for 2-5 years of experience in Spain)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Pernod Ricard products
- Training and development opportunities
Working Hours: Full-time, 40 hours per week. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Pernod Ricard is the #1 premium spirits organization in the world, with a portfolio of over 240 premium brands available in more than 160 countries.
Company Size: 10,001+ employees. As a large organization, Pernod Ricard offers numerous opportunities for career growth and development.
Founded: Pernod Ricard was founded in 1975 through the merger of Pernod and Ricard.
Company Description:
- Pernod Ricard is a convivial, responsible, and successful global wine and spirits group.
- The company represents 240 premium brands, including Absolut, Chivas, and Jameson.
- Pernod Ricard is committed to turning every social interaction into a genuine, friendly, and responsible experience of sharing.
Company Specialties:
- Absolut
- Chivas
- Brancott Estate
- Campo Viejo
- Graffigna
- Jacob's Creek
- Martell
- Mumm
- Perrier-Jouët
- Royal Salute
- The Glenlivet
- Ballantine's
- Beefeater
- Havana Club
- Jameson
- Kahlúa
- Malibu
- Ricard
Company Website: http://www.pernod-ricard.com
ASSUMPTION: Pernod Ricard's large portfolio and global presence offer diverse career opportunities and exposure to various brands and markets.
📊 Role Analysis
Career Level: Mid-level. This role reports directly to the Brand Owner and may have supervisory responsibilities for interns and CMs.
Reporting Structure: The Brand Manager reports directly to the Brand Owner and works closely with local agencies and cross-functional teams.
Work Arrangement: This is an on-site, full-time position with a temporary contract. The role may require occasional travel.
Growth Opportunities:
- Progression to a permanent position or a higher-level role within the brand management team.
- Expansion of responsibilities to include additional brands or markets.
- Opportunities to work on special projects or events, gaining valuable experience and exposure.
ASSUMPTION: Successful performance in this role may lead to internal promotions or increased responsibilities.
🌍 Location & Work Environment
Office Type: Pernod Ricard's Madrid office is a modern, collaborative workspace with a professional atmosphere.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Madrid is a major economic hub, with a strong focus on industries such as finance, technology, and tourism.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required.
ASSUMPTION: The work environment may be dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the brand owner or another senior stakeholder
Key Assessment Areas:
- Brand management skills and experience
- Budget management and financial acumen
- Communication and presentation skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Pernod Ricard's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience, budget management skills, and relevant industry experience.
- Prepare examples of successful brand campaigns or projects you've worked on, demonstrating your ability to drive brand planning and execution.
- Research Pernod Ricard's brand portfolio and be prepared to discuss your understanding of the Jameson brand and its target consumer.
ATS Keywords: Brand Management, Budget Management, Marketing Tools, Project Management, Team Management, Critical Thinking, Interpersonal Skills, Consumer Understanding, Market Analysis, KPI Tracking, Communication, PR Activation, Event Management, Time Management, Decision Making, Autonomy, Collaboration
ASSUMPTION: The interview process may include case studies or scenario-based questions to assess your problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Budget management tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: Familiarity with industry-specific marketing tools and platforms may be beneficial but is not always required.
👔 Cultural Fit Considerations
Company Values:
- Convivialité: Creating friendly, genuine, and responsible experiences of sharing
- Entrepreneurial spirit: Acting with initiative, boldness, and a long-term vision
- Performance: Delivering results and continuously improving
- Responsibility: Acting with integrity, respect, and a commitment to sustainable development
Work Style:
- Collaborative: Working closely with cross-functional teams and stakeholders
- Dynamic: Operating in a fast-paced, ever-changing environment
- Results-driven: Focusing on delivering results and achieving objectives
Self-Assessment Questions:
- Do you have a proven track record of driving brand planning and execution, with a strong focus on results and KPIs?
- Are you comfortable working autonomously and taking full responsibility for the brand's A&P budget?
- Do you thrive in a collaborative, dynamic work environment and enjoy working with cross-functional teams?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Pernod Ricard's values and a willingness to embrace the company's work style.
⚠️ Potential Challenges
- The role may require occasional travel, which could disrupt personal schedules or family commitments.
- Working with multiple agencies and stakeholders may present communication and coordination challenges.
- The role involves managing a team, which may require difficult conversations or performance management.
- The role is temporary, which may create uncertainty about long-term career prospects.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and maintain a positive, proactive attitude.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position has a stronger focus on budget management and A&P budget responsibility.
- This role is specific to the beverage industry and may require industry-specific knowledge and experience.
- As a temporary role, the career path and growth opportunities may differ from permanent positions.
ASSUMPTION: Candidates should consider their long-term career goals and whether a temporary role aligns with their objectives.
📝 Sample Projects
- Developing and executing a successful brand campaign for Jameson, targeting a specific consumer segment
- Managing the brand's budget and ensuring A&P budget responsibility, with a focus on maximizing ROI
- Collaborating with local agencies and cross-functional teams to secure the execution and follow-up of annual plans through ATL and BTL activities
ASSUMPTION: Sample projects should demonstrate the candidate's ability to drive brand planning and execution, manage budgets, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the brand's target consumer and the key insights that inform our brand strategy?
- How does this role fit into the broader brand management team and organization structure?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Pernod Ricard support the professional development and growth of its brand management team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience, budget management skills, and relevant industry experience.
- Prepare examples of successful brand campaigns or projects you've worked on, demonstrating your ability to drive brand planning and execution.
- Research Pernod Ricard's brand portfolio and be prepared to discuss your understanding of the Jameson brand and its target consumer.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
