📌 Core Information
🔹 Job Title: Brand Manager, VALORANT (Contractor)
🔹 Company: Riot Games
🔹 Location: Shanghai, China
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading campaign programs to establish meaningful relationships with players in China
- Connecting data with product content to enhance player-facing experiences
- Executing mobile campaign tactics in collaboration with cross-discipline marketing teams and service partners
- Shepherding the VALORANT brand between central marketing and global publishing partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with multiple teams and stakeholders.
📋 Key Responsibilities
✅ Lead campaign programs that focus team calories on high-impact initiatives, ensuring long-lasting, meaningful relationships with players in China
✅ Work with global and develop creative briefs to support internal partners and service teams, ensuring tactics drive brand and product forward
✅ Connect data with product content to make player-facing experiences that move our brand forward
✅ Partner with cross-discipline marketing teams and service partners to execute mobile campaign tactics
✅ Serve as the ultimate brand shepherd between central marketing and global publishing partners
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and creative problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5 years of marketing experience in campaign planning and development
Required Skills:
- Proven experience working with data to inform creative briefs and program execution
- Experience working across multiple campaign programs simultaneously
- Experience collaborating with internal creative teams and outside agencies/vendors to execute campaign tactics
- Exceptional communication and problem-solving skills
- Fluency in English and Mandarin
Preferred Skills:
- Experience working on cultural brands that focus on niche audiences
- Experience working with cross-functional marketing teams
- (Mobile) FPS enthusiast with deep knowledge of tactical shooter genre and its community
- Strong organizational management skills
- Experience facilitating and working with creative professionals
- A big plus for experience working on mobile game publishing
ASSUMPTION: Given the competitive landscape and the need for a strong brand presence, candidates with relevant industry experience and a passion for gaming are highly desirable.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ¥250,000 - ¥350,000 per year, based on industry standards for a mid-level marketing role in Shanghai. This is an estimate, and the actual salary may vary based on experience and qualifications.
Benefits:
- Health insurance and retirement benefits
- Flexible working hours
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Riot Games is a leading video game developer and publisher, known for its popular titles such as League of Legends and VALORANT. The company is known for its player-focused approach to game development and its commitment to evolving the gaming community.
Company Size: Riot Games has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Riot Games was founded in 2006 and has since grown into a global gaming company with offices worldwide.
Company Description:
- Riot Games is committed to changing the way video games are developed, published, and supported for players
- The company has a strong focus on community engagement and growth in esports
- Riot Games has been recognized for its positive work culture and has been featured on numerous "best places to work" lists
Company Specialties:
- Video game development and publishing
- Esports and competitive gaming
- Gaming entertainment
Company Website: http://www.riotgames.com
ASSUMPTION: Riot Games' commitment to player-focused game development and community engagement makes it an attractive employer for gaming enthusiasts and marketing professionals alike.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring several years of marketing experience in campaign planning and development.
Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-discipline marketing teams and service partners.
Work Arrangement: This role is on-site, with flexible working hours and opportunities for collaboration with remote teams.
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within Riot Games
- Opportunities to work on high-impact campaigns and make a significant impact on the VALORANT brand
- Chance to gain experience working on a global gaming brand and learn from industry experts
ASSUMPTION: Given Riot Games' commitment to employee growth and development, candidates can expect ample opportunities for professional advancement in this role.
🌍 Location & Work Environment
Office Type: Riot Games' Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major global city with a vibrant gaming industry and a large, engaged gaming community
- The city offers a high quality of life, with numerous cultural attractions, dining options, and entertainment venues
- Shanghai is a hub for international business, providing ample opportunities for professional networking and growth
Work Schedule: Full-time (40 hours/week), with flexible working hours and opportunities for remote work
ASSUMPTION: The Shanghai office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Marketing strategy and campaign development
- Communication and problem-solving skills
- Cultural awareness and understanding of the Chinese gaming market
- Ability to work effectively with cross-discipline teams and stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for gaming
- Prepare examples of successful marketing campaigns you've worked on and the results they achieved
- Demonstrate your understanding of the VALORANT brand and the competitive gaming landscape
ATS Keywords: Marketing, Campaign Planning, Data Analysis, Creative Briefs, Communication Skills, Problem-Solving Skills, Fluent in English, Fluent in Mandarin, Collaboration, Organizational Skills, Mobile Game Publishing, Cultural Branding, Tactical Shooter Knowledge, Cross-Functional Teamwork, Creative Facilitation
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing experience and a passion for gaming.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Player-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a passion for gaming and a deep understanding of the gaming community?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and problem-solving skills?
- Are you able to work effectively with cross-discipline teams and stakeholders?
ASSUMPTION: Candidates who are passionate about gaming, comfortable working in a dynamic environment, and possess strong communication and problem-solving skills are likely to be a good fit for this role.
⚠️ Potential Challenges
- The competitive gaming landscape in China requires a strong understanding of the local market and cultural nuances
- The role involves managing multiple campaign programs simultaneously, which can be challenging and time-consuming
- The need to collaborate effectively with cross-discipline teams and stakeholders may require strong communication and project management skills
- The on-site work arrangement may require candidates to be based in Shanghai or willing to relocate
ASSUMPTION: Given the competitive nature of the gaming industry and the need to work effectively with multiple teams and stakeholders, candidates should be prepared to face these challenges and have a strategic mindset to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position in a gaming company, but with a focus on the VALORANT brand and the mobile gaming market
- Compared to other marketing roles in the gaming industry, this position requires a strong understanding of the tactical shooter genre and its community
- Career progression in this role may involve moving into a senior marketing position or exploring other opportunities within Riot Games
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the gaming industry when evaluating their fit for the position.
📝 Sample Projects
- Developing a marketing campaign to launch VALORANT Mobile in the Chinese market
- Conducting market research to understand the preferences and behaviors of the Chinese gaming community
- Collaborating with cross-discipline teams to create engaging content and promotional materials for VALORANT Mobile
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of initiatives they may work on in this role and the skills required to succeed.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for VALORANT Mobile in China?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Riot Games support the professional development and growth of its employees?
- What are the biggest challenges facing the VALORANT brand in the Chinese market, and how can this role address them?
- How does this role collaborate with other departments and teams within Riot Games?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and passion for gaming
- Prepare examples of successful marketing campaigns you've worked on and the results they achieved
- Demonstrate your understanding of the VALORANT brand and the competitive gaming landscape
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
