📌 Core Information
🔹 Job Title: Brand & Marketing Consultant (Agribusiness)
🔹 Company: Heartland Bank Australia
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Melbourne office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Senior Manager – Brand & Marketing to shape and deliver the brand and marketing strategy for Heartland Bank Australia’s agribusiness products.
- Collaborating with agency partners and internal teams to deliver standout marketing that reflects the needs and values of agribusiness customers.
- Developing and executing agribusiness brand strategies and go-to-market plans with input from agency partners.
- Briefing and managing creative agencies to deliver campaigns across digital, social, print, TVC, and direct channels.
- Contributing to the long-term marketing plan and supporting execution of product-specific campaigns.
ASSUMPTION: This role requires a strong understanding of the agribusiness sector and rural customer needs, as well as experience in managing agencies and delivering multi-channel campaigns.
📋 Key Responsibilities
✅ Develop and execute agribusiness brand strategies and go-to-market plans with input from agency partners.
✅ Help define target audiences, brand positioning, and KPIs for campaign effectiveness.
✅ Brief and manage creative agencies to deliver campaigns across digital, social, print, TVC, and direct channels.
✅ Contribute to the long-term marketing plan and support execution of product-specific campaigns.
✅ Stay close to customer insights, market trends, and rural community needs to guide product-market fit and messaging.
✅ Work with cross-functional teams to ensure alignment and delivery of strategic objectives.
✅ Analyze campaign performance and share insights with internal stakeholders.
ASSUMPTION: This role requires a high level of creativity, collaboration, and strategic thinking to deliver successful marketing campaigns that resonate with agribusiness customers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in briefing and managing agencies to deliver successful, multi-channel campaigns. Familiarity with the agriculture sector or rural customer needs is highly regarded.
Required Skills:
- Proven experience in briefing and managing agencies to deliver successful, multi-channel campaigns.
- Brand development and management experience, with expertise across traditional, digital, and social media platforms.
- Strong skills in project planning, budget management, and execution.
- Exceptional communication skills and the ability to pitch creative ideas to both internal and external stakeholders.
Preferred Skills:
- Experience in financial services or working with brands that serve regional or rural markets.
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and strategic marketing skills will be highly regarded.
💰 Compensation & Benefits
Salary Range: AU$75,000 - AU$90,000 per annum (based on experience level and industry standards for marketing roles in Melbourne)
Benefits:
- Flexible working arrangements
- Regular team social activities and events
- Flu vaccinations
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles in Melbourne. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Heartland Bank Australia operates in the banking industry, focusing on providing specialist banking products to Australians.
Company Size: Heartland Bank Australia is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Heartland Bank Australia is part of the Heartland group of companies, which has more than 145 years of experience in financial services.
Company Description:
- Heartland Bank Australia focuses on providing Australians with specialist banking products that are the best or only of their kind.
- The company offers reverse mortgages and specialist livestock finance, serving customers digitally to save them time and improve their banking experience.
- Heartland Bank Australia is committed to innovation, working together as one team, and driving big ambition.
Company Specialties:
- Reverse mortgages
- Specialist livestock finance
- Digital banking
Company Website: heartlandbank.com.au
ASSUMPTION: Heartland Bank Australia is committed to creating a culture of inclusivity that celebrates diversity and supports the wellbeing of its employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in brand development and campaign management.
Reporting Structure: The Brand & Marketing Consultant (Agribusiness) will report directly to the Senior Manager – Brand & Marketing.
Work Arrangement: This role is based in the Melbourne office, with flexible working arrangements available.
Growth Opportunities:
- Expanding knowledge of the agribusiness sector and rural customer needs.
- Developing skills in strategic planning, campaign execution, and agency management.
- Potential career progression into senior marketing roles within the company.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Heartland Bank Australia's Melbourne office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): 277 Broadway, Auckland, Newmarket 1023, NZ (Headquarters)
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a thriving business and cultural scene.
- The city is home to a significant agribusiness sector, providing ample opportunities for networking and collaboration.
- Melbourne offers a high quality of life, with a range of housing options, excellent education, and recreational facilities.
Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) with flexible working arrangements available.
ASSUMPTION: The Melbourne office provides a supportive and collaborative work environment that encourages creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager and a team member
- Final interview with the senior leadership team
Key Assessment Areas:
- Candidates' understanding of the agribusiness sector and rural customer needs
- Candidates' experience in managing agencies and delivering multi-channel campaigns
- Candidates' strategic thinking and creative problem-solving skills
- Candidates' communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous marketing campaigns, demonstrating your ability to manage agencies and deliver successful outcomes.
- Research Heartland Bank Australia and the agribusiness sector to showcase your understanding of the industry and the company's products.
ATS Keywords: Brand development, campaign management, agency management, agribusiness, rural customer needs, strategic planning, project planning, budget management, communication skills
ASSUMPTION: Heartland Bank Australia uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovative
- Collaborative
- Ambitious
Work Style:
- Creative and strategic thinking
- Collaborative and supportive team environment
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have a passion for the agribusiness sector and rural communities?
- Are you comfortable managing agencies and delivering multi-channel campaigns?
- Do you thrive in a collaborative and supportive team environment?
ASSUMPTION: Candidates who align with Heartland Bank Australia's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple agency relationships and ensuring consistent brand messaging across channels.
- Keeping up-to-date with market trends and customer insights in the fast-paced agribusiness sector.
- Balancing long-term strategic planning with short-term campaign execution.
- Adapting to a dynamic work environment with changing priorities and deadlines.
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to adapt and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position, but with a specific focus on the agribusiness sector.
- Compared to other marketing roles, this position requires a strong understanding of rural customer needs and the unique challenges and opportunities presented by the agribusiness sector.
- Career progression in this role could lead to senior marketing positions within the company or related industries.
ASSUMPTION: Candidates should research similar roles and industries to better understand the unique aspects of this position and how it fits into their long-term career goals.
📝 Sample Projects
- Developing a go-to-market strategy for a new agribusiness product, including target audience definition, brand positioning, and campaign planning.
- Managing an agency to create and execute a multi-channel marketing campaign for an existing agribusiness product, driving customer engagement and loyalty.
- Analyzing campaign performance data to identify trends, optimize marketing spend, and improve future campaign effectiveness.
ASSUMPTION: Candidates should be prepared to discuss their previous marketing projects and how they align with the responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing function?
- How does Heartland Bank Australia support the professional development and growth of its marketing team members?
- What are the key challenges facing the agribusiness sector, and how does this role contribute to addressing them?
- How does Heartland Bank Australia measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges and opportunities presented by this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Heartland Bank Australia careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous marketing campaigns, demonstrating your ability to manage agencies and deliver successful outcomes.
- Research Heartland Bank Australia and the agribusiness sector to showcase your understanding of the industry and the company's products.
- Follow up with the HR team two weeks after your application submission to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
