S

Brand Manager

Sky Group LLC
Full-time
On-site
Tbilisi, Tbilisi, Georgia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Sky Group LLC

πŸ”Ή Location: Tbilisi, Georgia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing brand strategies that integrate fiat-based solutions with cryptocurrency offerings
  • Ensuring brand consistency across all internal and external communications
  • Monitoring key brand metrics and using insights to strengthen brand equity
  • Collaborating cross-functionally with various teams to ensure brand coherence across user experiences and touchpoints
  • Managing relationships with external brand partners, PR agencies, and media outlets to increase brand visibility and relevance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in brand management or marketing within the iGaming, gambling, or fintech sectors and a deep understanding of both cryptocurrency and fiat-based gaming markets.

πŸ“‹ Key Responsibilities

βœ… Strategic Planning: Develop and implement comprehensive brand strategies that align with business objectives, with a focus on integrating fiat-based solutions with our existing cryptocurrency offerings.

βœ… Brand Positioning: Define and articulate our brand’s unique value proposition, ensuring it resonates with both crypto enthusiasts and traditional gamers across different markets.

βœ… Brand Identity Oversight: Ensure consistency in brand messaging, tone of voice, and visual identity across all internal and external communications, including website, product UI, and marketing assets.

βœ… Market Research & Insights: Lead market and audience research initiatives to understand customer preferences, trends, and competitor positioning. Translate insights into actionable brand strategies.

βœ… Cross-functional Collaboration: Work closely with product, customer support, compliance, and creative teams to ensure brand coherence across user experiences and touchpoints.

βœ… Brand Health Tracking: Monitor key brand metrics such as brand awareness, Net Promoter Score (NPS), and customer perception. Use insights to continuously strengthen brand equity.

βœ… Stakeholder Engagement: Manage relationships with external brand partners, PR agencies, and media outlets to increase brand visibility, reputation, and relevance.

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks and priorities may evolve based on the company's needs and the Brand Manager's unique skills and insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 3 years in brand management or marketing within the iGaming, gambling, or fintech sectors.

Required Skills:

  • Exceptional strategic thinking and creativity
  • Strong analytical skills with the ability to interpret complex data
  • Excellent communication and interpersonal abilities
  • Detail-oriented with effective project management capabilities

Preferred Skills:

  • Experience in managing brands that operate across multiple payment platforms
  • Familiarity with global gambling regulations and compliance requirements
  • Ability to thrive in a fast-paced, evolving industry

ASSUMPTION: While the required skills are essential for this role, the preferred skills would make an ideal candidate even more suited to the dynamic and evolving nature of the gambling industry.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $50,000 and $70,000 per year, based on industry standards for mid-level brand management roles in the iGaming and fintech sectors in Tbilisi, Georgia.

Benefits:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k) matching
  • Paid time off
  • Professional development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards and the company's size. Actual compensation may vary based on the candidate's experience, skills, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sky Group LLC operates in the HiTech, IT/Software, and Blockchain industries, providing innovative tech solutions to international markets (B2B).

Company Size: Sky Group LLC has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration.

Founded: Sky Group LLC was established in 2014, and it is headquartered in Tbilisi, Georgia.

Company Description:

  • Sky Group LLC operates in the HiTech, IT/Software, and Blockchain industries, providing innovative tech solutions to international markets (B2B).
  • The company is based in Tbilisi, Georgia, with a team of 100+ people working for the company.
  • Sky Group LLC focuses on providing innovative tech solutions to international markets, with a strong emphasis on quality and customer satisfaction.

Company Specialties:

  • HiTech
  • IT/Software
  • Blockchain

Company Website: https://www.skytechentertainment.com/

ASSUMPTION: Sky Group LLC is a mid-sized company with a focus on innovation and quality in the tech industry. The company's size and industry make it an attractive option for professionals looking to grow their careers in a dynamic and evolving environment.

πŸ“Š Role Analysis

Career Level: The Brand Manager role is a mid-level position, requiring 2-5 years of experience in brand management or marketing within the iGaming, gambling, or fintech sectors.

Reporting Structure: The Brand Manager will report directly to the Head of Marketing or a similar role and will work closely with various teams, including product, customer support, compliance, and creative teams.

Work Arrangement: This role is on-site, with full-time employment. The working hours are Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break.

Growth Opportunities:

  • As a mid-sized company, Sky Group LLC offers opportunities for career advancement and professional development.
  • The Brand Manager role is a critical position within the company, and strong performance may lead to increased responsibilities or promotions.
  • The company's focus on innovation and growth in the tech industry presents numerous opportunities for learning and development.

ASSUMPTION: The Brand Manager role offers a unique opportunity for mid-level professionals to make a significant impact on the company's brand and growth. The role's responsibilities and the company's size and industry present numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Sky Group LLC's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The company's headquarters is located in Tbilisi, Georgia.

Geographic Context:

  • Tbilisi, Georgia, is the capital and largest city of the country, with a population of over 1.1 million people.
  • The city is known for its rich history, vibrant culture, and beautiful architecture.
  • Tbilisi offers a high quality of life, with affordable living costs, a thriving job market, and numerous opportunities for leisure and entertainment.

Work Schedule: The work schedule for this role is full-time, Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The office environment at Sky Group LLC is designed to be collaborative and productive, with a focus on fostering creativity and innovation. The company's location in Tbilisi, Georgia, offers a high quality of life and numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the team
  • Background check and offer

Key Assessment Areas:

  • Strategic thinking and creativity
  • Analytical skills and data interpretation
  • Communication and interpersonal abilities
  • Detail-orientedness and project management capabilities
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the iGaming, gambling, or fintech industries and the unique challenges and opportunities they present.
  • Prepare examples of your brand management or marketing achievements that showcase your strategic thinking, creativity, and analytical skills.

ATS Keywords: Brand strategy, brand integration, cryptocurrency, fiat-based solutions, market research, brand positioning, brand identity, cross-functional collaboration, stakeholder engagement, brand health tracking

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to highlight their relevant experience and skills. The interview process will focus on assessing the candidate's strategic thinking, creativity, analytical skills, communication abilities, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Brand management software (e.g., Brandfolder, Frontify, or similar)
  • Marketing automation tools (e.g., HubSpot, Marketo, or similar)
  • Data analysis tools (e.g., Google Analytics, Tableau, or similar)
  • Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used by Sky Group LLC may vary, but the list above provides a general overview of the types of tools and technologies that may be relevant to this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Collaboration
  • Customer focus
  • Integrity

Work Style:

  • Collaborative
  • Dynamic
  • Results-driven
  • Adaptable
  • Customer-focused

Self-Assessment Questions:

  • Do you thrive in a fast-paced, evolving environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a strong customer focus and a commitment to delivering high-quality results?
  • Are you able to adapt to new challenges and opportunities as they arise?

ASSUMPTION: Sky Group LLC values innovation, quality, collaboration, customer focus, and integrity. The ideal candidate for the Brand Manager role will be able to work collaboratively with cross-functional teams, thrive in a fast-paced, evolving environment, and demonstrate a strong customer focus and commitment to delivering high-quality results.

⚠️ Potential Challenges

  • The iGaming and gambling industries are highly competitive and regulated, presenting unique challenges for brand management.
  • The role requires a deep understanding of both cryptocurrency and fiat-based gaming markets, which may require additional learning and adaptation.
  • The dynamic and evolving nature of the tech industry may present challenges in terms of keeping up with industry trends and innovations.
  • The on-site work arrangement may require commuting to the company's headquarters in Tbilisi, Georgia.

ASSUMPTION: The Brand Manager role presents numerous opportunities for growth and development, but it also comes with its own set of challenges. Candidates should be prepared to navigate the unique challenges of the iGaming and gambling industries, the dynamic and evolving nature of the tech industry, and the on-site work arrangement.

πŸ“ˆ Similar Roles Comparison

  • The Brand Manager role at Sky Group LLC is similar to other brand management roles in the iGaming, gambling, or fintech industries, but it has a unique focus on integrating fiat-based solutions with cryptocurrency offerings.
  • The role requires a deep understanding of both cryptocurrency and fiat-based gaming markets, which may set it apart from similar roles in other industries.
  • The Brand Manager role at Sky Group LLC offers opportunities for career growth and development within the company, as well as the potential to make a significant impact on the company's brand and growth.

ASSUMPTION: The Brand Manager role at Sky Group LLC is similar to other brand management roles in the iGaming, gambling, or fintech industries, but it has a unique focus on integrating fiat-based solutions with cryptocurrency offerings. The role requires a deep understanding of both cryptocurrency and fiat-based gaming markets, which may set it apart from similar roles in other industries. The Brand Manager role at Sky Group LLC offers opportunities for career growth and development within the company, as well as the potential to make a significant impact on the company's brand and growth.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive brand strategy that integrates fiat-based solutions with cryptocurrency offerings
  • Conducting market research and analysis to understand customer preferences, trends, and competitor positioning in both cryptocurrency and fiat-based gaming markets
  • Managing a rebranding project to update the company's visual identity and ensure consistency across all internal and external communications
  • Collaborating with cross-functional teams to ensure brand coherence across user experiences and touchpoints, including website, product UI, and marketing assets

ASSUMPTION: The sample projects listed above are intended to provide a general overview of the types of projects that the Brand Manager may be involved in. The specific projects and priorities may vary based on the company's needs and the Brand Manager's unique skills and insights.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for integrating fiat-based solutions with cryptocurrency offerings?
  • How does the company support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the company approach collaboration and communication across different teams and departments?
  • What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: The key questions listed above are intended to provide a general overview of the types of questions that candidates may want to ask during the interview process. The specific questions and priorities may vary based on the candidate's unique interests and concerns.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, creativity, analytical skills, communication abilities, and cultural fit.
  • Prepare examples of your brand management or marketing achievements that showcase your strategic thinking, creativity, and analytical skills.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.