Brand Marketing & Content Specialist

📌 Core Information

🔹 Job Title: Brand Marketing & Content Specialist

🔹 Company: Swiftwick

🔹 Location: Nashville, Tennessee, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies that align with Swiftwick's brand objectives and engage the target audience.
• Producing high-quality marketing content across various formats, including organic social, editorial, email, and SMS.
• Managing the marketing calendar to ensure timely delivery of content across all channels.
• Collaborating with the Head of Integrated Marketing and other teams to ensure brand consistency and alignment.
• Staying up-to-date with industry trends and best practices in content marketing and digital media.

ASSUMPTION: This role requires a strong combination of strategic and tactical skills, with the ability to take an idea and execute it from beginning to end while contributing new ideas and tactics to improve campaigns.

📋 Key Responsibilities

✅ Develop and execute content strategy that aligns with Swiftwick's brand and business objectives, resonating with the target audience and generating excitement across key channels.

✅ Shoot, edit, and produce creative marketing content for various formats across the company's website, email, SMS, blogs, and social media accounts, ensuring high-quality, engaging, and informative content.

✅ Lead monthly content meetings and work closely with e-comm and marketing partners to ensure alignment and brand consistency across channels and tactics.

✅ Craft exceptional brand narrative copy for various websites and marketing materials, ensuring consistency and brand alignment.

✅ Assist with influencer and PR initiatives, including influencer gifting and content creation, distributing press kits, and crafting press releases.

✅ Stay up-to-date with industry trends and best practices in content marketing and digital media.

✅ Manage marketing calendar to ensure timely delivery of content across all channels.

✅ Assist with other marketing functions, including field marketing activations, partnerships, sponsorships, and brand collaborations.

ASSUMPTION: This role may require occasional on-site presence for events, photoshoots, or team meetings, despite being primarily remote.

🎯 Required Qualifications

Education: Bachelor’s degree preferred but not required with relevant professional experience.

Experience: 2+ years of functional experience in content marketing, ideally at a consumer brand.

Required Skills:

• Strong storytelling with the ability to integrate product stories and promotional messaging.
• Familiarity with and understanding of brand marketing-adjacent functions, from creative production and paid social to earned media.
• Ability to shoot content, with general proficiency in photo and video editing software.
• Strong combination of strategic and tactical skills, with the ability to take an idea and execute it from beginning to end.

Preferred Skills:

• Experience with marketing automation tools and CRM platforms.
• Fluency in Spanish or other languages.

ASSUMPTION: Candidates with experience in the endurance sports or outdoor industries may have an advantage in understanding Swiftwick's target audience.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (Based on industry standards for a mid-level content marketing role in Nashville, TN)

Benefits:

• 20 days of PTO (pro-rated for year 1), plus 10 paid federal holidays
• Paid maternity/paternity leave of 6 weeks
• Health insurance - PPO and HDHP (HSA-eligible) options
• Dental and vision insurance
• 401(k) with up to 4% company matching
• Long-term disability insurance, 100% company-paid
• Short-term disability insurance, 100% company-paid
• 50% discount on Swiftwick purchases for yourself
• Paid volunteer time off
• Wellness stipend

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM CST, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specifically focused on endurance sports and outdoor apparel.

Company Size: Small (11-50 employees) - Swiftwick offers a close-knit, collaborative work environment where employees have a significant impact on the company's success.

Founded: 2008 - Swiftwick has been designing, engineering, and manufacturing performance socks for endurance athletes for over a decade.

Company Description:

• Swiftwick designs, engineers, and builds endurance socks for endurance sports, featuring advanced moisture-wicking, optimal compression, and contoured performance.
• The company is proudly based in Tennessee, with products manufactured in the USA and worn worldwide.
• Swiftwick's mission is to help runners and cyclists grow, persist, and push towards their next race, goal, or challenge.

Company Specialties:

• Run
• Bike
• Outdoor
• Golf
• Hockey
• Triathlon

Company Website: www.swiftwick.com

ASSUMPTION: Swiftwick's focus on endurance sports and outdoor activities may appeal to candidates with a passion for these industries.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and leadership within the marketing department.

Reporting Structure: The Brand Marketing & Content Specialist will report directly to the Head of Integrated Marketing.

Work Arrangement: Remote (Telecommute) - This role allows for flexible work arrangements, with occasional on-site presence required for events, photoshoots, or team meetings.

Growth Opportunities:

• Advancement to a senior or management role within the marketing department.
• Expanding responsibilities to include additional marketing channels or functions.
• Gaining experience in a fast-growing, entrepreneurial environment.

ASSUMPTION: The Brand Marketing & Content Specialist role is well-suited for candidates seeking to grow their careers in content marketing and brand management.

🌍 Location & Work Environment

Office Type: Hybrid - Swiftwick's headquarters is located in Nashville, TN, with a flexible remote work policy.

Office Location(s): Nashville, TN

Geographic Context:

• Nashville, TN is known for its vibrant music scene, growing tech industry, and outdoor recreation opportunities.
• The city offers a relatively low cost of living compared to other major metropolitan areas in the United States.
• Nashville's central location makes it an ideal hub for travel within the United States.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM CST, with flexibility for remote work.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment, with occasional on-site presence required for events, photoshoots, or team meetings.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Integrated Marketing.
• In-depth interview with the Head of Integrated Marketing and another marketing team member.
• Final interview with the CEO or another executive team member.

Key Assessment Areas:

• Candidates' understanding of Swiftwick's brand and target audience.
• Candidates' ability to develop and execute content strategies that align with Swiftwick's brand objectives.
• Candidates' creativity and storytelling skills.
• Candidates' proficiency in photo and video editing software.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in content marketing and brand management.
• Include examples of your content creation and marketing efforts, such as blog posts, social media campaigns, or press releases.
• Be prepared to discuss your understanding of Swiftwick's target audience and how you would engage them through content marketing.

ATS Keywords: Content strategy, creative marketing, copywriting, influencer marketing, social media, email marketing, photo editing, video editing, brand narrative, digital media, marketing calendar management, field marketing, partnerships, sponsorships, brand collaborations, storytelling

ASSUMPTION: The interview process for this role may include assessments of the candidate's creative and strategic thinking, as well as their ability to execute marketing campaigns.

🛠️ Tools & Technologies

• Marketing automation tools and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Photo and video editing software (e.g., Adobe Creative Suite, iMovie, Canva)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)

ASSUMPTION: Candidates should be comfortable learning and utilizing new marketing tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Endure - Swiftwick is committed to helping runners and cyclists endure and push through challenges.
• Innovate - Swiftwick continually seeks to improve its products and marketing efforts through innovation.
• Collaborate - Swiftwick values a collaborative work environment where employees can learn from and support one another.

Work Style:

• Creative - Swiftwick encourages employees to think outside the box and develop innovative marketing campaigns.
• Collaborative - Swiftwick values a team-oriented work environment where employees can learn from and support one another.
• Adaptable - Swiftwick is a growing company, and employees must be adaptable and willing to take on new challenges as needed.

Self-Assessment Questions:

• Do you have a passion for endurance sports or outdoor activities, and how would this passion inform your content marketing efforts?
• Are you comfortable working in a hybrid environment, with occasional on-site presence required for events, photoshoots, or team meetings?
• How do you approach learning and utilizing new marketing tools and technologies?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, entrepreneurial environment and be willing to adapt to new challenges as needed.

⚠️ Potential Challenges

• Occasional on-site presence may be required for events, photoshoots, or team meetings, despite the role being primarily remote.
• Swiftwick is a growing company, and employees may be asked to take on new responsibilities or work outside their typical job description.
• The endurance sports and outdoor industries are competitive, and Swiftwick must continually innovate and differentiate itself to remain successful.
• Candidates should be comfortable working in a small, close-knit team where their contributions have a significant impact on the company's success.

ASSUMPTION: The Brand Marketing & Content Specialist role may present unique challenges and opportunities for growth within a fast-growing, entrepreneurial environment.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Brand Marketing Manager position, but with a greater focus on creative content production and a smaller team size.
• Candidates with experience in the endurance sports or outdoor industries may find this role particularly appealing, as it offers the opportunity to work for a company focused on these industries.
• This role may offer more opportunities for growth and leadership within the marketing department compared to larger companies with more established marketing teams.

ASSUMPTION: The Brand Marketing & Content Specialist role is well-suited for candidates seeking to grow their careers in content marketing and brand management within a small, fast-growing company.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch.
• Creating a blog series featuring endurance athletes and their stories of endurance and perseverance.
• Producing a video series showcasing Swiftwick's manufacturing process and commitment to quality.

ASSUMPTION: The Brand Marketing & Content Specialist role offers opportunities for creative and strategic content marketing projects that align with Swiftwick's brand objectives and engage the target audience.

❓ Key Questions to Ask During Interview

• How does Swiftwick differentiate itself from other endurance sports and outdoor apparel brands?
• What are the most significant challenges facing the endurance sports and outdoor industries, and how does Swiftwick address them?
• How does Swiftwick support the growth and development of its employees, particularly within the marketing department?
• What are the most important qualities and skills for success in this role, and how do they align with my own strengths and experiences?
• How does Swiftwick approach work-life balance, particularly for employees in remote or hybrid roles?

ASSUMPTION: Candidates should use the interview process to assess their fit with Swiftwick's company culture and values, as well as their ability to contribute to the company's success in the Brand Marketing & Content Specialist role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in content marketing and brand management.
• Prepare examples of your content creation and marketing efforts, such as blog posts, social media campaigns, or press releases.
• Be prepared to discuss your understanding of Swiftwick's target audience and how you would engage them through content marketing.
• Follow up with Swiftwick within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.