Brand Marketing Content Specialist - US Based Remote

📌 Core Information

🔹 Job Title: Brand Marketing Content Specialist - US Based Remote

🔹 Company: Anywhere

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting content and branding strategies within the Coldwell Banker brand marketing team
• Collaborating with various teams to develop and execute marketing strategies
• Supporting branding efforts at local and national company events
• Contributing to the production and execution of virtual events
• Managing relationships with print marketing, branded merchandise, and other vendor partners

ASSUMPTION: This role requires a high level of organization, strong communication skills, and proficiency in creative design tools to effectively manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Developing marketing creative in line with brand identity standards, including flyers, brochures, social graphics, presentation decks, activation guides, and more using Canva and InDesign

✅ Collaborating with creative agency partners to develop and maintain marketing materials

✅ Working with communications, PR, social media, and field marketing teams to develop and execute strategies for company campaigns and initiatives

✅ Supporting branding efforts at local and national company events, including promotional materials, onsite signage, attendee experiences, and sponsor/exhibitor relationships

✅ Contributing to the production and execution of virtual events, including presentation development and delivery

✅ Managing relationships with print marketing, branded merchandise, and other vendor partners, including inventory, product lines, product promotion, invoicing, and optimizing user experiences for agents and brokers

✅ Collaborating with team members to collect, analyze, and present reporting on campaign performance, content adoption, and event attendee feedback

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to think both strategically and tactically.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 2+ years of marketing experience required, with direct experience in design and content creation. Design backgrounds are a priority.

Required Skills:

• Proficiency in Canva and InDesign required, experience with Illustrator and Figma a plus
• Proficient with Office 365 suite of products, especially Teams, PPT, and Excel
• Excellent organizational skills and ability to communicate effectively across multiple platforms
• Ability to collaborate well across small and large project teams
• Ability to think strategically and execute tactically
• Demonstrated relationship building skills
• Ability and willingness to travel up to 10%

Preferred Skills:

• Experience with virtual event platforms
• Familiarity with real estate industry

ASSUMPTION: Candidates with a strong design background and experience in content creation are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a marketing specialist role with 2-5 years of experience in the real estate industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Coldwell Banker services

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Coldwell Banker is a leading global real estate brand, offering residential and commercial real estate services.

Company Size: 1,001-5,000 employees. As a mid-sized company, Coldwell Banker offers a balance between the resources of a large organization and the agility of a smaller one.

Founded: 1906. Coldwell Banker has a rich history and established reputation in the real estate industry.

Company Description:

• Coldwell Banker is a worldwide leader in the commercial real estate industry
• Part of the oldest and most respected national real estate brand in the country, Coldwell Banker Real Estate
• Offers a powerful national presence with the agility of a regional market innovator

Company Specialties:

• Multifamily
• Industrial
• Office
• Retail
• Investment
• NNN
• Land
• Development
• Distressed Assets / REO
• Real Estate
• Commercial Real Estate

Company Website: http://www.cbcworldwide.com

ASSUMPTION: Coldwell Banker's extensive experience and global presence provide a stable and reputable environment for this role.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing team.

Reporting Structure: Reports directly to the Sr. Manager, Brand Marketing. This role has exposure to all functions of the marketing team and involvement with Coldwell Banker Realty and agency partners through partnered programs.

Work Arrangement: Fully Remote. This role requires the ability to work independently and manage multiple projects remotely.

Growth Opportunities:

• Expanding skills in marketing strategy and execution
• Developing leadership skills through team collaboration and management
• Gaining experience in event planning and management
• Potential career progression within the marketing team or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and broader organization.

🌍 Location & Work Environment

Office Type: Fully Remote. This role does not require regular on-site presence.

Office Location(s): United States

Geographic Context:

• The United States offers a large and diverse real estate market, providing ample opportunities for growth and development
• The remote work arrangement allows for flexibility and work-life balance
• The real estate industry is dynamic and ever-changing, offering continuous learning opportunities

Work Schedule: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The fully remote work arrangement provides flexibility and the ability to work from anywhere within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the hiring manager
• Background check and offer

Key Assessment Areas:

• Creative design skills
• Marketing strategy and execution
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and design skills in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your design work and be ready to discuss them during the interview
• Research the company and industry to show your enthusiasm and preparation

ATS Keywords: Canva, InDesign, Marketing, Branding, Content Creation, Virtual Events, Real Estate, Collaboration, Strategy, Execution, Design

ASSUMPTION: The interview process will focus on assessing the candidate's creative design skills, marketing experience, and cultural fit within the organization.

🛠️ Tools & Technologies

• Canva
• InDesign
• Illustrator (optional)
• Figma (optional)
• Office 365 suite (Teams, PPT, Excel)
• Virtual event platforms (e.g., Hopin, Zoom, etc.)

ASSUMPTION: Proficiency in Canva and InDesign is required, while experience with other design tools and virtual event platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-Centric
• Collaboration
• Innovation
• Accountability

Work Style:

• Self-motivated and organized
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects
• Strategic thinker with a focus on execution
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong design background and experience in content creation?
• Are you comfortable working remotely and managing multiple projects independently?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you passionate about the real estate industry and eager to learn and grow within the organization?

ASSUMPTION: Candidates who align with Coldwell Banker's values and work style are likely to be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and analytical tasks
• Adapting to a fully remote work environment
• Keeping up with industry trends and best practices in marketing and design

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Marketing Specialist or Brand Manager position, but with a focus on content creation and design
• In the real estate industry, this role may involve working with agents and brokers, as well as external vendors and partners
• Career progression may include roles such as Senior Marketing Specialist, Marketing Manager, or Brand Director

ASSUMPTION: This role offers a unique blend of creative and analytical tasks, with opportunities for growth and development within the marketing team and broader organization.

📝 Sample Projects

• Developing a marketing campaign for a new real estate listing, including flyers, brochures, and social media graphics
• Creating presentation materials for a virtual event, including speaker bios, agendas, and promotional content
• Managing relationships with print marketing vendors to optimize inventory and product lines for agents and brokers

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a marketing campaign, from inception to execution?
• How does this role collaborate with other teams within the marketing department and broader organization?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does the company support work-life balance for remote employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and design skills
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of your design work and be ready to discuss them during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.