📌 Core Information
🔹 Job Title: Brand Marketing Coordinator
🔹 Company: Sycuan
🔹 Location: El Cajon, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing teams in executing and publicizing casino marketing campaigns
- Coordinating media programs and activities, and helping execute effective media communication and relations
- Conducting research, identifying target audiences, and determining media availability
- Measuring the effectiveness of paid media programs and enhancing the organization’s reputation
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Coordinates casino, golf resort, and STDC paid media programs and activities
✅ Supports and advances marketing plans and objectives through research and analysis
✅ Helps execute onsite/offsite marketing programs and events, and develops recap reporting
✅ Measures the effectiveness of paid media programs by verifying placements, analyzing variances, and making arrangements to recoup undelivered rating points
✅ Coordinates marketing production by gathering copy and graphic information, writing copy, facilitating translations, determining deadlines, and collaborating with creative services
✅ Enhances the organization’s reputation by maintaining awareness of emerging media practices, participating in educational opportunities, and exploring innovative media opportunities
ASSUMPTION: This role may require occasional assistance with onsite/offsite events and press opportunities, as well as the ability to work in a smoking environment.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or a related field
Experience: 1 year of experience coordinating marketing campaigns and/or project management campaigns, or casino experience
Required Skills:
- Ability to work in a fast-paced environment and meet deadlines
- Ability to interact effectively with guests, external agencies, vendors, and team members
- Ability to prioritize and perform multiple tasks and assignments
- Ability to perform data entry assignments
- Ability to communicate effectively in English
- Ability to complete forms, documents, and written reports
- Ability to maintain professionalism and composure
- Ability to appear for work on time
- Ability to understand and follow verbal directives and written directions
- Ability to accept constructive criticism
- Working knowledge of MS Word and Excel
Preferred Skills:
- Casino marketing experience
- Copywriting experience
- Graphics software
- Multi-Lingual
ASSUMPTION: While not explicitly stated, having experience with graphics software and being multi-lingual could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing coordinator roles in the San Diego area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel, dining, and entertainment
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling based on event and project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing coordinator roles in the San Diego area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sycuan is a casino resort and gaming facility, offering a wide range of gaming options, dining, entertainment, and accommodations. The casino industry is competitive and dynamic, with a focus on providing guests with an exciting and memorable experience.
Company Size: Sycuan has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and development, while still maintaining a personal and collaborative work environment.
Founded: Sycuan was founded in 1983 and has since grown to become one of the premier gaming destinations in the San Diego area.
Company Description:
- Sycuan is a full-service casino resort, offering a wide range of gaming options, including slots, table games, poker, and bingo
- The resort features a 12-story luxury hotel tower with 300+ guest rooms and a range of onsite amenities, such as a spa, pools, and multiple dining options
- Sycuan is committed to providing exceptional guest service and creating a friendly and inviting atmosphere
Company Specialties:
- Slot Machines
- Table Games
- Spa
- Pools
- Bingo
- Electronic Gaming
- Gambling
- Roulette
- Blackjack
- Lazy River
- Concerts
- Live Entertainment
Company Website: http://www.sycuan.com
ASSUMPTION: Sycuan's focus on providing a friendly and inviting atmosphere may translate to a collaborative and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals with limited professional experience in marketing or a related field.
Reporting Structure: The Brand Marketing Coordinator will report directly to the Marketing Manager or a similar supervisory role within the marketing department.
Work Arrangement: This role requires on-site work at the casino resort, with flexible scheduling based on event and project needs.
Growth Opportunities:
- As Sycuan continues to grow and expand its offerings, there may be opportunities for the Brand Marketing Coordinator to take on additional responsibilities or move into a more senior role within the marketing department
- The casino industry offers a wide range of career paths, from marketing and communications to gaming operations and management
ASSUMPTION: Given Sycuan's size and growth potential, there may be opportunities for the Brand Marketing Coordinator to grow within the company and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: The primary work location for this role is Sycuan's casino resort in El Cajon, California.
Office Location(s): 5485 Casino Way, El Cajon, California 92019
Geographic Context:
- El Cajon is a city located in San Diego County, California, with a population of approximately 100,000 people
- The city offers a mix of urban and suburban living, with a variety of housing options, dining, and entertainment options
- El Cajon is conveniently located near major highways and public transportation, making it easily accessible from other parts of the San Diego area
Work Schedule: The Brand Marketing Coordinator will work a full-time schedule, typically 40 hours per week, with flexible scheduling based on event and project needs. This role may require occasional work on evenings, weekends, and holidays to support marketing events and initiatives.
ASSUMPTION: While this role requires on-site work at the casino resort, Sycuan's focus on providing a friendly and inviting atmosphere may translate to a positive and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or marketing team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communication skills
- Research and analytical skills
- Project management and organizational skills
- Cultural fit and alignment with Sycuan's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communication skills, as well as any experience working in a fast-paced environment
- Be prepared to discuss your understanding of the casino industry and Sycuan's unique offerings
- Demonstrate your ability to work effectively in a team and collaborate with various stakeholders
ATS Keywords: Marketing coordination, project management, media communication, media relations, research analysis, event coordination, data entry, copywriting, graphics software, multi-lingual
ASSUMPTION: Sycuan's hiring process may include assessments or exercises designed to evaluate your marketing and communication skills, as well as your ability to work effectively in a fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Graphics software (e.g., Adobe Creative Suite, Canva)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with Microsoft Office Suite and graphics software may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Guest-focused
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Detail-oriented
- Positive and professional
Self-Assessment Questions:
- Do you have a strong commitment to providing exceptional guest service?
- Are you able to work effectively in a fast-paced, team-oriented environment?
- Do you have a positive and professional attitude, even under pressure?
- Are you detail-oriented and able to manage multiple tasks and assignments?
ASSUMPTION: Sycuan's focus on providing exceptional guest service and creating a friendly and inviting atmosphere may translate to a collaborative and supportive work environment for employees.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Managing multiple tasks and assignments simultaneously
- Occasional work on evenings, weekends, and holidays to support marketing events and initiatives
- Working in a smoking environment (though smoking is prohibited in certain areas of the resort)
ASSUMPTION: While these challenges may present themselves, Sycuan's focus on providing a friendly and inviting atmosphere may help mitigate some of the potential stressors associated with working in a fast-paced environment.
📈 Similar Roles Comparison
- Brand Marketing Coordinator vs. Marketing Coordinator: The Brand Marketing Coordinator role may have a stronger focus on brand management and strategy, while the Marketing Coordinator role may be more focused on tactical execution and day-to-day tasks
- Casino Marketing vs. Corporate Marketing: Casino marketing may involve more targeted and localized campaigns, while corporate marketing may have a broader scope and focus on brand awareness and reputation management
- Entry-Level vs. Mid-Level Marketing Roles: Entry-level marketing roles may have a stronger focus on learning and development, while mid-level roles may involve more strategic decision-making and leadership
ASSUMPTION: The specific responsibilities and requirements of the Brand Marketing Coordinator role may vary depending on the company and industry, as well as the size and structure of the marketing department.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new gaming option or attraction at the casino resort
- Conducting market research to identify trends and opportunities in the casino gaming industry
- Coordinating and executing a marketing event, such as a grand opening, anniversary celebration, or special promotion
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and initiatives the Brand Marketing Coordinator may be responsible for, but the specific projects and responsibilities may vary depending on the company and industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the casino resort?
- What opportunities are there for professional development and growth within the marketing department?
- How does Sycuan support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to maintaining a positive and engaging work environment?
ASSUMPTION: These questions are intended to provide a better understanding of the role, the company culture, and the opportunities for professional development and growth. However, it is important to tailor your questions to the specific company and role you are interviewing for.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and communication skills, as well as any experience working in a fast-paced environment
- Prepare for your interview by researching Sycuan's unique offerings and considering how your skills and experience align with the role's requirements and responsibilities
- Follow up with the hiring manager or HR department within 24-48 hours after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
